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Christensen P: How Fintech Founders Win

How Fintech Founders Win

Eight Founders - Six Continents - One Framework

How to harness customer demand to fuel your business growth Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of business owners get unstuck and start scaling. In The Power of Pull, Snyder strips business down to one counterintuitive principle: Customer demand is all that matters. When business owners find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of their hands. Demand first, everything else later And demand isn't 'people who want our product'. Its' what customers urgently want to accomplish in their own lives - right now. A promotion? Better health? Fulfilling relationships? When your solution fits that priority better than the alternatives, customers buy naturally. If it doesn't, no amount of persuasion or advertising will create traction. Including the practical PULL framework, showing how to identify genuine demand, and examples from companies like Basecamp, HubSpot and Tesla, this book gives founders a clear path to faster growth - without the guesswork.

What You Need to Know About Customer Demand (and Why Most Businesses Get It Wrong)

The Power of Pull

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

A Radical Rethink of Growth and Success for Business Leaders

The Burnout Cure

In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies -- Ctrip, Home Inns, and, finally, H World Group -- offers profound answers and reflections in this seminal work., More than a memoir, this book is a transformative "map of thinking" that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder's quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how "disruptive innovation" is an act of re-imagination and how "simplicity" is the ultimate sophistication

A journey of inspired ideas, work and life by a leading serial entrepreneur

Realm of the Heart

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Stop Managing by the Old Rules. Start Leading with Radical Honesty. Traditional leadership playbooks are failing in today’s rapidly changing world. If you’re still chasing loyalty, clinging to hierarchy, or optimizing outdated systems, you’re not just behind—you’re stuck. Different Is Better is a sharp, unconventional guide for leaders ready to rethink everything. Entrepreneur and engineer Matthew Liotta shows how to lead like an innovator, build cultures that embrace change, and engineer outcomes that matter. Discover how to: <ul> <li>Build trust in high-turnover environments</li> <li>Replace loyalty with radical transparency</li> <li>Lead teams through uncertainty with clarity and adaptability</li> <li>Design from first principles—no outdated playbooks</li> <li>Turn “inexperience” into a strategic advantage</li> </ul> If you're an entrepreneur, manager, or change-minded leader looking to build something bold, this book will give you the mindset, language, and tools to lead differently—and succeed because of it.

Break the Rules, Create the Culture, Engineer Success

Different Is Better

The Strategic Guide to Scaling Your Business Without Losing Control Founders are often told that growth means giving up control. The Growth Capital Playbook proves that it doesn’t have to be true. Rick Ford, who built a $3.5 billion automotive enterprise from humble beginnings, shows entrepreneurs how to scale by partnering with the right growth capital. Through firsthand stories, practical insights, and an honest look at the realities of financial partnerships, Ford provides a clear road map for founder-led, values-driven expansion. Inside, you’ll learn how to: <ul> <li>Identify when your business is ready for capital</li> <li>Evaluate and engage the right equity partners</li> <li>Structure deals that protect your vision and accelerate growth</li> <li>Transition from founder to strategic leader</li> <li>Build a company that endures</li> </ul> Whether you’re preparing for your first investor conversation or seeking to scale your legacy, The Growth Capital Playbook is your essential guide to smart, sustainable growth.

How Smart Founders Find the Right Partner, Scale Fast, and Build What Lasts

The Growth Capital Playbook

Fool's Gold gives you the money-making hindsight that accomplished angel investor Henry Fiorillo wished he had when he was first starting out.Angel investing--putting your own money into early-stage startups in exchange for equity--is a high-risk, high-reward endeavor that blends entrepreneurship with speculation. While stories of striking it rich have glamorized the industry, the reality is that most startups fail, founders can dissemble, and investors are often left with tough lessons and empty pockets. Yet for those willing to learn--and to learn from the best--there is a shot at winning.With over 60 years of real-world experience, Henry Fiorillo takes you behind the scenes of startup investing. He guides readers through a digestible series of lessons that blend evidence-based financial models and psychological theories with personal insights drawn from his own wins and losses. This book reveals what you truly need to evaluate when considering startup investments--and spoiler--it's not just the business idea. Fool's Gold shares lessons, red flags, and essential questions that other startup manuals hesitate to disclose; it's essential reading for anyone curious about angel investing or already in the game.Avoid being blinded by the shimmer of FOMO, polished performers, or overconfidence that lead to fool's gold investments. Instead, take advice from an investor behind storied startups as he teaches you the fine art of losing money, so you can master the finer art of making it.

Angel Investing and the Fine Art of Losing Money

Fool's Gold

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

How Fintech Founders Win

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