EXPOSED

Saudi Arabia is not a difficult market. It is a misread one. Most foreign executives arrive with assumptions built from other emerging markets. Those assumptions cost them contracts, relationships, and time they cannot recover. EXPOSED: Executive Edition is a direct, practical breakdown of the gaps that cause foreign companies to underperform in the Saudi industrial sector - and what to do about them. This is not a cultural etiquette guide. It is an operational read for executives who are already in Saudi Arabia, or are about to be, and need to understand how decisions actually get made, how trust is actually built, and where most foreign operators lose ground without knowing it. Written by Ahmad Alqabbat, founder of Alqabbat Advisory, with field experience across Saudi industrial, compliance, and vendor ecosystems.