Exporting lactose free UHT milk from Finland to Japan. Challenges and opportunities

Essay from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,0, Åbo Akademi University, language: English, abstract: This paper analyses whether it is profitable as well as what challenges and opportunities may arise by exporting a lactose free UHT milk from Finland to Japan. This will be conducted on a basis of political, economic, geo- and demographical, cultural and business habits and circumstances.In a time of globalization and more intense competition than ever, trading relations between parties have become a common basis to provide goods and services. Especially the agricultural trading sector has increased steadily. For instance, in the EU the export of animal products has grown for about 131 % between 2002 and 2016. When combing this with another global trend, the increasing awareness of a healthy diet, new market opportunities can be detected. Exemplary cases of the trend include the increasing number of vegetarians, vegans or the usage of supplementary food such as lactose free milk.