Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.
Dezember 2020, ca. 332 Seiten, Englisch
Taylor and Francis
978-0-367-90091-5
Taylor and Francis
978-0-367-90091-5