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Borire N: Execution Mastery

Execution Mastery

The Science of Getting Things Done

AN INSTANT NATIONAL BESTSELLER “Evenhanded and insightful.”&nbsp; —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful examination of healthcare’s efforts to embrace generative artificial intelligence. In A Giant Leap, physician and thought leader Robert Wachter navigates between hype and skepticism to make a compelling case for AI’s power to transform healthcare. He argues that, in a system buckling under the weight of bureaucratic pressures, soaring costs, and clinician burnout, AI doesn’t need to be perfect—it only needs to be better. Drawing on extensive research and more than 100 interviews with pioneers across medicine, technology, policy, and business, Wachter shows how AI is already entering hospitals and clinics to draft notes, field patient questions, recommend treatments, interpret images, and guide surgeries. He unflinchingly confronts risks like hallucinations, biases, and misinformation, while revealing how AI can now match, and sometimes surpass, physicians in areas ranging from diagnosis to empathy. But this isn’t simply a technology story. It’s about the human choices that will determine whether AI becomes healthcare’s salvation or another source of harm and frustration.&nbsp; Blending clinical insight, vivid storytelling, and journalistic precision, A Giant Leap offers an indispensable roadmap for healthcare leaders, clinicians, and patients. It&nbsp;is a vibrant and timely account of how AI is changing what it means to care—and be cared for—in this age of astonishing technology.

AN INSTANT NATIONAL BESTSELLER “Evenhanded and insightful.”&nbsp; —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful examination of healthcare’s efforts to embrace generative artificial intelligence. In A Giant Leap, physician and thought leader Robert Wachter navigates between hype and skepticism to make a compelling case for AI’s power to transform healthcare. He argues that, in a system buckling under the weight of bureaucratic pressures, soaring costs, and clinician burnout, AI doesn’t need to be perfect—it only needs to be better. Drawing on extensive research and more than 100 interviews with pioneers across medicine, technology, policy, and business, Wachter shows how AI is already entering hospitals and clinics to draft notes, field patient questions, recommend treatments, interpret images, and guide surgeries. He unflinchingly confronts risks like hallucinations, biases, and misinformation, while revealing how AI can now match, and sometimes surpass, physicians in areas ranging from diagnosis to empathy. But this isn’t simply a technology story. It’s about the human choices that will determine whether AI becomes healthcare’s salvation or another source of harm and frustration.&nbsp; Blending clinical insight, vivid storytelling, and journalistic precision, A Giant Leap offers an indispensable roadmap for healthcare leaders, clinicians, and patients. It&nbsp;is a vibrant and timely account of how AI is changing what it means to care—and be cared for—in this age of astonishing technology.

How AI Is Transforming Healthcare and What That Means for Our Future

A Giant Leap

A Fast Company Press Book
Resistance isn't rebellion. It's biology.
Seventy percent of organizational change initiatives fail to achieve their goals-not because the strategy is wrong, but because leaders are fighting the human brain instead of working with it. When teams push back, stall, or quietly comply without really changing, most leaders respond by pushing harder, communicating louder, or moving faster. It's like trying to put out a fire with gasoline.
But what if resistance isn't defiance? What if it's the brain doing exactly what evolution designed it to do-protect against threat, conserve resources, and cling to what feels safe?
Rethink Resistance offers a fundamentally different way to lead change. Drawing on neuroscience, psychology, and nearly two decades of real-world transformation work, Travis D Hahler reveals six neurological barriers that predictably surface during change-from the basal ganglia's fierce loyalty to routine to the limbic system's deep sensitivity to loss-and pairs each with a practical leadership approach that reduces friction and builds trust without lowering the bar.
Inside, you'll discover:
¿Why even your strongest performers stall, resist, or revert to old habits-and what's happening neurologically when they do
¿How to read resistance as a check engine light: not the problem itself, but critical information about hidden fears, unmet needs, and overlooked losses
¿Six barrier-and-response pairs that give you a repeatable approach to leading change-from rebuilding habits through repetition to driving resilience through empathic connection
¿Practical tools, reflective prompts, and real stories from the frontlines of Fortune 500 transformations, delivered with the humor and honesty of someone who has led more than one hundred organizations through change
This isn't another change management acronym to memorize. It's a brain-aware framework for decoding what resistance is actually telling you-and once you see it that way, you'll never go back.

Embracing Neuroscience to Lead Transformational Change

Rethink Resistance

The revolutionary new book from the international bestselling author of Hunt, Gather, Parent.Why do video games include missions?Why does junk food give us cravings?Because they tap into dopamine, the neurotransmitter that motivates us to want more.Companies and developers use knowledge of how dopamine affects our children's brains to sell them screens, games and ultra-processed foods. In Dopamine Kids, Michaeleen Doucleff, bestselling author of Hunt, Gather, Parent, empowers parents with this same knowledge, but instead shows how to utilize it to reinforce positive habits, activities and lifestyle choices.Through five simple and science-backed steps, she demonstrates how to identify unhealthy hobbies and re-direct your child's motivation to build positive ones. Swap binge-watching with reading. Replace the excitement of screens with the thrill of outdoor activities. Substitute ultra-processed foods for the joy of baking.By understanding and harnessing the power of dopamine, we can help our children build independence, concentration, strong mental health and, above all, thrive in an ever-changing world.

Five Steps to Free Your Family from Digital Dependency and Ultra-Processed Foods

Dopamine Kids

The science of dreams and nightmares - and their astonishing impact on our waking lives. Dreams slip away when we wake, their remnants jumbled and only half-recalled. Some leave behind surreal sensations or bursts of creativity. Others leave us shaken. But why do we dream at all? How do our bodies interface with our brains while we sleep? Why do some dreams go bad? And how can we harness our sleeping minds to improve our waking lives? Pioneering researcher in sleep medicine Dr Michelle Carr unlocks the science behind the sleeping body. Drawing on her expertise in nightmares, lucid dreaming and the cutting-edge field of dream engineering, she reveals how we can revolutionise our sleeping - and waking - health.

The New Science of Dreams and Nightmares

Into the Dream Lab

How neural intelligence shapes leadership and performance

Resonance

Who ate your mojo?If you're exhausted just looking at your 'to do' list, if you feel time disappears in a flash, if you're running as fast as you can just to keep up - this is for you.In this latest Change Ninja adventure you'll take on the Mojo-eating Zombies. You'll learn to recognize the characteristic traits of each time- or energy-zapping Zombie, what their weaknesses are, and how to counter their superpowers with a new set of tools and approaches. Every time you overcome a Zombie you win back a little more time and a lot more energy. And with a little more time and a lot more energy you'll find you can get through a lot of things more effectively, which gives you back even more time and energy, together with the motivation to do things differently.Think you don't have time to read another book or practise new ways of doing things? You don't really have time not to.

Who ate my Mojo?

The Change Ninja vs Zombies

Don't burn out. Burn bright.10 SIMPLE HABITS TO PERFORM AT YOUR BEST AND LOSE THE STRESSAre you feeling overwhelmed at work? Is the line between your professional and personal life fading away? If you want to keep achieving without the personal cost, this is the book you need.Nick Petrie has spent two decades studying sustainable performance in demanding environments, from Fortune 500 businesses to the FBI, elite sports teams and the US Navy SEALs. He has seen countless hard-working professionals wrestle with a trade-off between career success and personal wellbeing. In a global study he led over five years, Petrie and his team discovered a small, remarkable group of individuals - the 'thrivers' - who cracked the code to maintaining peak performance without sacrificing their health or happiness.Learn what the thrivers do differently and how to apply it in your own life:¿ Pulse between modes of work instead of grinding in one gear¿ Reduce stress by ruminating less¿ Find your opposite world- the activities that genuinely recharge you¿ Cross your daily Kármán line so work doesn't follow you homeIt's time to take back control. Don't burn out. Burn bright.

10 Habits to Sustain High Performance in an Always-on World

Burn Bright

A USA TODAY BestsellerIn just 12 weeks, you can take major steps to prevent and reverse cognitive decline, boost memory, and enhance mental sharpness at any age. A leading neuroscientist at Johns Hopkins University unveils a groundbreaking glimpse into the remarkable, resilient brain, and offers a science-backed plan to unlock its true potential. Dr. Majid Fotuhi, MD, PhD, world-renowned neurologist and adjunct professor at Johns Hopkins, is leading the charge in revolutionizing how we understand human intelligence, brain health, and age-related cognitive decline. In this pioneering book, he reveals the true wonder of how the brain works and its infinite potential for growth and change. Supported by over 35 years of original research, The Invincible Brain demonstrates how targeted lifestyle changes can prevent, treat, and even reverse mild cognitive impairment, early Alzheimer’s disease, dementia, ADHD, and concussion symptoms.Dr. Fotuhi’s 12-week program is backed by extraordinary clinical results, published in peer-reviewed scientific journals, showing that more than 80% of patients achieve exceptional improvements in memory, focus, and other cognitive functions. In elderly patients with mild cognitive impairment, MRIs show a 3% increase in the volume of the hippocampus, the key brain region for learning and memory.This actionable guide provides a step-by-step formula for unlocking your brain's hidden potential, building resilience, and maximizing mental acuity at any age. In this book, you’ll discover: <ul><li>The Five Pillars of Brain Health: The most essential strategies to optimize fitness, sleep, nutrition, mindset, and brain training for lifelong cognitive vitality.</li><li>A New Understanding of Alzheimer’s: The truth about dementia and Alzheimer’s, including the latest in testing and treatment.</li><li>Customizable Brain Exercises: Fun, scalable techniques to enhance memory, problem-solving, and focus.</li><li>A Brain-Boosting Diet Plan: A nutrient-rich plan that can reduce markers of Alzheimer’s disease and keep your brain up to 18 years younger.</li><li>Stress Management Tools: DIY biofeedback and mindfulness practices that can boost heart rate variability to build a calmer and more resilient brain.</li><li>Sleep Optimization Techniques: Proven methods to boost deep sleep for overnight brain detoxification and renewal.</li></ul> The Invincible Brain delivers everything you need to empower your brain to thrive—in as little as 12 weeks. Your smarter, sharper future begins now.

A USA TODAY BestsellerIn just 12 weeks, you can take major steps to prevent and reverse cognitive decline, boost memory, and enhance mental sharpness at any age. A leading neuroscientist at Johns Hopkins University unveils a groundbreaking glimpse into the remarkable, resilient brain, and offers a science-backed plan to unlock its true potential. Dr. Majid Fotuhi, MD, PhD, world-renowned neurologist and adjunct professor at Johns Hopkins, is leading the charge in revolutionizing how we understand human intelligence, brain health, and age-related cognitive decline. In this pioneering book, he reveals the true wonder of how the brain works and its infinite potential for growth and change. Supported by over 35 years of original research, The Invincible Brain demonstrates how targeted lifestyle changes can prevent, treat, and even reverse mild cognitive impairment, early Alzheimer’s disease, dementia, ADHD, and concussion symptoms.Dr. Fotuhi’s 12-week program is backed by extraordinary clinical results, published in peer-reviewed scientific journals, showing that more than 80% of patients achieve exceptional improvements in memory, focus, and other cognitive functions. In elderly patients with mild cognitive impairment, MRIs show a 3% increase in the volume of the hippocampus, the key brain region for learning and memory.This actionable guide provides a step-by-step formula for unlocking your brain's hidden potential, building resilience, and maximizing mental acuity at any age. In this book, you’ll discover: <ul><li>The Five Pillars of Brain Health: The most essential strategies to optimize fitness, sleep, nutrition, mindset, and brain training for lifelong cognitive vitality.</li><li>A New Understanding of Alzheimer’s: The truth about dementia and Alzheimer’s, including the latest in testing and treatment.</li><li>Customizable Brain Exercises: Fun, scalable techniques to enhance memory, problem-solving, and focus.</li><li>A Brain-Boosting Diet Plan: A nutrient-rich plan that can reduce markers of Alzheimer’s disease and keep your brain up to 18 years younger.</li><li>Stress Management Tools: DIY biofeedback and mindfulness practices that can boost heart rate variability to build a calmer and more resilient brain.</li><li>Sleep Optimization Techniques: Proven methods to boost deep sleep for overnight brain detoxification and renewal.</li></ul> The Invincible Brain delivers everything you need to empower your brain to thrive—in as little as 12 weeks. Your smarter, sharper future begins now.

The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life

The Invincible Brain

Supercharge your team's capabilities Ready to transform your team into an unstoppable powerhouse? Leading High-Performance Teams For Dummies delivers the research-backed strategies and practical tools you need to build an innovative and exceptional team right now. Renowned leadership and culture advisor Dr. Shirley Davis breaks down proven transformation strategies into actionable steps that get results whether you're managing remote workers, competing for top talent, or collaborating across diverse teams. It's an easy-to-follow guide for leaders ready to tackle hard problems today. Inside... <ul><li>Hire top talent</li> <li>Navigate development stages</li> <li>Demonstrate emotional intelligence</li> <li>Reward high achievers</li> <li>Engage hybrid workers</li> <li>Protect psychological safety</li> <li>Foster team resilience</li> <li>Create purpose-driven culture</li> <li>Maximize team potential</li></ul>

Leading High-Performance Teams For Dummies

Digital threats are growing increasingly sophisticated and traditional defense methods such as firewalls, password protection, and biometrics are proving inadequate. This book delves into the revolutionary connection between neuroscience and cybersecurity, known as neuro-cybersecurity, offering a detailed framework for applying modern brain sciences to digital security practices.
By putting the emphasis on decision-making processes, psychological patterns, and behavioral characteristics, this book introduces innovative security solutions such as neural authentication and neurofeedback as a training model. These methods leverage unique brain signatures for identification and enhance cybersecurity decisions, paving the way for future brain-computer interfaces and securing threat recognition through the lens of neurotechnology.
Combining neuroscience, artificial intelligence, and behavioral science, this book provides a comprehensive understanding of how these fields interact to create advanced security protocols. Through industry examples and professional expertise, readers will gain insights into current implementation practices and ethical considerations. The book's interdisciplinary approach goes beyond traditional cybersecurity discussions, targeting both neurotechnology specialists and cybersecurity experts.
As cyberattacks become more frequent and sophisticated, organizations and individuals must develop advanced methods to safeguard sensitive information. This book highlights the importance of migrating from standard security solutions to brain-based analytical domains, enabling cybersecurity systems to protect groups that traditional security solutions fail to detect as a result of their ignorance to human mental limitations. 
What You Will Learn:
<ul>
<li>Neuroscience technology used to advance cybersecurity operations through brain-science applications to create better adaptive human-centric digital security systems

</li><li>Innovative security technologies that involve brain-computer interfaces (BCIs) together with neural authentication and behavioral biometrics to enable better and easier identification systems in digital security

</li><li>How using neurotechnology improves cyber threat detection tools through neurological data analysis and AI combination to instantly monitor digital attacks

</li><li>Moral boundaries and governmental standards associated with combining neuroscience in security systems which demands privacy protection protocols and permits as well as new regulatory guidelines during this developing technological era

</li><li>How to develop protective digital systems powered by neuroscience



 
Who This Book Is For:
Ideal for cybersecurity professionals, neuroscience and behavioral science enthusiasts, technology innovators, entrepreneurs, academics, and students. This book inspires a proactive cybersecurity outlook for the coming era.
</li></ul>

Digital threats are growing increasingly sophisticated and traditional defense methods such as firewalls, password protection, and biometrics are proving inadequate. This book delves into the revolutionary connection between neuroscience and cybersecurity, known as neuro-cybersecurity, offering a detailed framework for applying modern brain sciences to digital security practices.By putting the emphasis on decision-making processes, psychological patterns, and behavioral characteristics, this book introduces innovative security solutions such as neural authentication and neurofeedback as a training model. These methods leverage unique brain signatures for identification and enhance cybersecurity decisions, paving the way for future brain-computer interfaces and securing threat recognition through the lens of neurotechnology.Combining neuroscience, artificial intelligence, and behavioral science, this book provides a comprehensive understanding of how these fields interact to create advanced security protocols. Through industry examples and professional expertise, readers will gain insights into current implementation practices and ethical considerations. The book's interdisciplinary approach goes beyond traditional cybersecurity discussions, targeting both neurotechnology specialists and cybersecurity experts.
 As cyberattacks become more frequent and sophisticated, organizations and individuals must develop advanced methods to safeguard sensitive information. This book highlights the importance of migrating from standard security solutions to brain-based analytical domains
 , enabling cybersecurity systems to protect groups that traditional security solutions fail to detect as a result of their ignorance to human mental limitations.What You Will Learn:<ul><li>Neuroscience technology used to advance cybersecurity operations through brain-science applications to create better adaptive human-centric digital security systems</li><li>Innovative security technologies that involve brain-computer interfaces (BCIs) together with neural authentication and behavioral biometrics to enable better and easier identification systems in digital security</li><li>How using neurotechnology improves cyber threat detection tools through neurological data analysis and AI combination to instantly monitor digital attacks</li><li>Moral boundaries and governmental standards associated with combining neuroscience in security systems which demands privacy protection protocols and permits as well as new regulatory guidelines during this developing technological era</li><li>How to develop protective digital systems powered by neuroscience</li></ul>&nbsp;Who This Book Is For:Ideal for cybersecurity professionals, neuroscience and behavioral science enthusiasts, technology innovators, entrepreneurs, academics, and students. This book inspires a proactive cybersecurity outlook for the coming era.

Applying Brain Science to Enhance Digital Protection

Neuroscience Meets Cybersecurity

If you're trying to be all things to all people, juggling work overload with multiple caring responsibilities for younger and older generations, the chances are the one person you're not looking after is you.At work, you might be struggling to get a promotion, facing redundancy, or just feeling stuck or bored. Maybe your relationship is less happy than it was, or close friendships are dissolving, and on top of it all, come the challenges of menopause. It's overwhelming, you feel it can't go on - and it doesn't have to.Your Time helps you identify what's been holding you back, whether it's old ways of thinking from your childhood, that 'impostor' voice in your head you can't banish or conflicts you have been avoiding.For over three decades, Jenny Rogers has enabled women to find their unique voice and speak up, galvanize their careers, repair their relationships (and help them find new ones), and show them what they are truly capable of. And now she will do that for you, too.For too long it's been all about other people - now it's all about you.

The Book for Women Who Do It All

Your Time

How deep learning—from Google Translate to driverless cars to personal cognitive assistants—is changing our lives and transforming every sector of the economy. The deep learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep learning networks can play poker better than professional poker players and defeat a world champion at Go. In this book, Terry Sejnowski explains how deep learning went from being an arcane academic field to a disruptive technology in the information economy. Sejnowski played an important role in the founding of deep learning, as one of a small group of researchers in the 1980s who challenged the prevailing logic-and-symbol based version of AI. The new version of AI Sejnowski and others developed, which became deep learning, is fueled instead by data. Deep networks learn from data in the same way that babies experience the world, starting with fresh eyes and gradually acquiring the skills needed to navigate novel environments. Learning algorithms extract information from raw data; information can be used to create knowledge; knowledge underlies understanding; understanding leads to wisdom. Someday a driverless car will know the road better than you do and drive with more skill; a deep learning network will diagnose your illness; a personal cognitive assistant will augment your puny human brain. It took nature many millions of years to evolve human intelligence; AI is on a trajectory measured in decades. Sejnowski prepares us for a deep learning future.

How deep learning from Google Translate to driverless cars to personal cognitive assistants is changing our lives and transforming every sector of the economy.

The Deep Learning Revolution

Execution Mastery

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