Essential Law for Marketers

Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.
Juli 2017, ca. 444 Seiten, Englisch
Taylor and Francis
978-1-138-44111-8

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