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Employer Branding for Competitive Advantage
Models and Implementation Strategies
Inhalt
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
Bibliografische Angaben
Oktober 2024, 204 Seiten, Information Technology, Management and Operations Research Practices, Englisch
Taylor and Francis
978-0-367-65100-8
Inhaltsverzeichnis
Schlagworte
Inhalt
This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
Bibliografische Angaben
Oktober 2024, 204 Seiten, Information Technology, Management and Operations Research Practices, Englisch
Taylor and Francis
978-0-367-65100-8