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Rossides N: Employee Engagement in
Startups

Employee Engagement in Startups

Navigating Growth, Culture, and Innovation

Integrated Management Systems: A Professional Handbook

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Research in Employment Relations

This edited volume brings together empirical studies of gender and employment in the local government sector - around the world - and the ways in which gender plays a role in the recent restructuring of local government in industrialized democracies. Theoretically rich and informed by contemporary gender theory and critical management studies, this volume will appeal to those interested in the subject of gender and local government employment as well as gender and critical management scholars.

Brings together empirical studies of gender and employment in the local government sector and the ways in which gender plays a role in the restructuring of local government in industrialized democracies. This book is suitable for those interested in the subject of gender and local government employment and gender and critical management scholars.

Gender and Employment in the Local Government Sector

Routledge Studies in Innovation, Organizations and Technology

Increasingly firms are moving away from the 'closed innovation paradigm' in which most R&amp;D is carried out in-house, in isolation and secrecy, to a more open way of working in which firms actively collaborate with other companies and institutions. Although this 'open innovation' is receiving more attention in academic research, the existing literature is largely qualitative and focused on the practices of high-technology multi-national firms and generally ignores the work being carried out in this area by SMEs. Using a combination of theory and cutting edge empirical (quantitative) investigation, Pooran Wynarczyk strives to address this major gap in current literature.

It is widely acknowledged that technological advances and scientific innovation are the most important sources of productivity growth and competiveness, as well as social and economic wellbeing. Increasingly, research and policy attention has come to focus on the small and medium-sized enterprise (SME) sector as a key source of new product development, innovation and suppliers of new technologies. However, despite being recognised as vital parts of a dynamic process of the knowledge-based economy, there is relatively little known about the contemporary factors that contribute to the innovativeness, internationalization, economic performance and growth of SMEs. Increasingly firms are moving away from the ‘closed innovation paradigm’ in which most R&amp;D is carried out in-house, in isolation and secrecy, to a more open way of working in which firms actively collaborate with other companies and institutions. It has been claimed that this new form of collaboration provides access to technologies and facilities that would otherwise take years and major investment to acquire in-house. This ‘open innovation’ is of great benefit to any company, but is incredibly useful for SMEs in particular.Although open innovation is receiving more attention in academic research, the existing literature is largely qualitative and focused on the practices of high-technology multi-national firms and generally ignores the work being carried out in this area by SMEs. Using a combination of theory and cutting edge empirical (quantitative) investigation, Pooran Wynarczyk strives to address this major gap in current literature.

The Dynamics of Open Innovation in SMEs

Routledge Studies in Entrepreneurship and Small Business

The only book to focus on British entrepreneurship and small businesses under Labour from an academically rigorous and analytical perspective, this book covers:<ul> <li>the nature of the Labour Government's policies for small firms: how far has Labour maintained the Conservative emphasis and how far has it provided a distinctive interpretation of its own? In what way does Labour's approach connect to its general economic and industrial policy?</li> <li>the way in which Labour has formed and implemented its small firms policy: to what extent has Labour maintained previous practices and what changes have been introduced into policy-making, stressing alternative themes?</li> <li>the impact on the small business constituency of Labour policy and practice since 1997: how distinctive does Labour's strategy and procedure appear to small business? </li> </ul>This book is a must read for all economics, and business and management students interested in, or studying entrepreneurship.

New Labour and Entrepreneurship

Small Business in Britain

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

One of the world's greatest mountain climbers and adventurers tells her first-hand leadership stories of coming to grips to life literally on the edge - 8000 meters up.

One of the world's greatest mountain climbers and adventurers tells her first-hand leadership stories of coming to grips to life literally on the edge - 8000 meters up.

The Art of High Impact Leadership

On The Edge

Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.

Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.

Cross-Cultural Competence

As a result of the reverberations of the crisis in credit markets world wide, investors in financial markets and institutions have witnessed mammoth slides in global stock markets, the privatization and state sponsored takeover of financial institutions and, in an effort to restore equilibrium to markets, the temporary ban on the practice of the short selling of shares in certain financial institutions. To that end, the rationale behind this book is to respond to the dynamics of this much changed financial market environment by providing a text that presents a more up-to-date description of financial markets - one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject. Particular strengths include:An international focus with detailed analysis of financial markets in mainland Europe and Asia, not just the Anglo-Saxon worldAn emphasis on risk management and financial regulationA concentration on behavioural aspects of financial marketsWedding this new approach to all the customary hallmarks of a typical intermediate financial markets and institutions textbook, its overall aim is to help students in degree programmes specializing in Economics and Finance, Banking, Accounting, or Business and Management appreciate the value of financial markets and institutions and to be able to use techniques in an up to date context.

A Process Roadmap for Distinctive Products and Services

Differentiation by Design

Economies in Transition to the Market

This book traces the way in which the Russian economy was effectively destroyed by Gorbachev's reforms, with the instutitional, cultural and organizational legacies of the command economy constraining policy reform and implementation.

This book traces the way in which the Russian economy was effectively destroyed by Gorbachev's reforms, with the instutitional, cultural and organizational legacies of the command economy constraining policy reform and implementation.

The Russian Economic Transition Experience

Legacies of Command

Concise Advice

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop.

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop.

The Leadership Book

Employee Engagement in Startups

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