Doing Marketing Research
Alternative Methods for Market Sensing
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
März 2025, ca. 250 Seiten, Englisch
Taylor and Francis
978-1-032-97224-4