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Aulet B: Disciplined Entrepreneurship
Revenue Engine

Disciplined Entrepreneurship Revenue Engine

Authors Equity

Revised and Expanded Edition. Everyone tells you to "talk to your customers." Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants. Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You'll learn how to: &nbsp;<ul><li>Ask questions that uncover real problems (not compliments)</li><li>Recognize false positives before they cost you months of work</li><li>Separate customer opinions from actual evidence</li><li>Validate ideas without pitching or selling &nbsp;</li></ul>This updated edition refreshes examples and language for today's startup, product, and creator economy-while preserving the sharp, no-nonsense wisdom that made the book a modern classic. If you're building something new, read this before you build the wrong thing.

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

The Mom Test

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

Reverté Management International

La fórmula del hipercrecimiento que transformó a Tesla, Lululemon, General Motors y SpaceX

El algoritmo (The Algorithm Spanish Edition)

Facilitator's Guide to Participatory Decision-Making

A challenge to incentivization as a dominant framework for understanding and governing people From corporate management and consumer behavior to public health and climate policy, incentives are widely treated as a neutral and effective way to shape how people act. In this book, Guus Dix shows that incentives are not simple policy nudges; they lull us into a passive understanding of ourselves as being merely responsive to changes others make to our environment. They foster a politics of incremental tweaks to a socially and ecologically destructive economic system that we are expected to accept without question. Dix argues that it is time to challenge the reign of incentives in contemporary science and public life. Dix traces the evolution of the incentive, from the engineering of performance charts and rewards for factory workers to combating gridlock at Britain’s National Health Service. He describes the function of incentives under socialism, theories of adjustment incentives developed at the Harvard Business School to manage employees, and incentivizing whole economies—both socialist and capitalist. He shows that incentivization is a distinct way of wielding power. Incentives have become part of a quasi-universal governing philosophy that keeps us from addressing such major issues as poverty and the climate crisis. Finally, Dix analyzes the limits of incentivization, arguing that being governed by incentives keeps us from considering government policies that have the potential to bring about meaningful and transformative change.

A Critical History of a Powerful Idea

Incentives

Avoid legal problems and run a productive workplace with an up-to-date employee handbook! Anyone who hires and supervises employees needs clear policies when it comes to crucial issues like pay and overtime, medical leave, and social media. Create Your Own Employee Handbook provides everything business owners, managers, and HR professionals need to create (or update) a legal and plain-English employee handbook.Find the latest information, practical suggestions, and best practices on: <ul> <li>wages, hours, and tip pools </li><li> remote work </li><li> at-will employment </li><li> discrimination and harassment </li><li> complaints and investigations </li><li> health and safety </li><li>alcohol and drugs, including medical/legal marijuana </li><li> workplace privacy, and </li><li>email and social media.</li></ul>

A Legal & Practical Guide for Employers

Create Your Own Employee Handbook

How Trauma and Repair Transform Biology, Identity, and Women's Health

Beyond Beauty

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

A Practical Guide to Driving Change and Maximising Impact

Value-Based Thinking for Organisations and Individuals

In this revolutionary book, pioneering Harvard Kennedy School professor and behavioral scientist Julia Minson reveals the counterintuitive secret to a life of less drama and more impact.We are in a disagreement crisis. The average person would rather go to the dentist than have a twenty-minute conversation with someone that they strongly disagree with. Yet disagreement is both inevitable and essential for everything from navigating decisions at home to running innovative and agile companies to governing democratic societies.In How to Disagree Better, Minson brings to bear her decades of research into understanding the psychology of disagreement and its relevance to negotiations, conflict resolution, and decision-making, revealing the hidden skill that all the best mediators and negotiators share: displaying receptiveness to opposing views.The science shows that receptive individuals don't just fight less, they also get more done-they are better decision-makers, better peacemakers, and yes, better influencers than the rest of us. Through original research and case studies, How to Disagree Better will show you why traditional persuasion strategies don't work as well as you think they do, how you can bridge division and reach better outcomes simply by utilising receptiveness strategies, and that disagreeing better is a skill all of us can learn to apply at home, at work, and with our neighbors.

'The book we all need' ARTHUR C. BROOKS

How To Disagree Better

The fourth edition of this ground-breaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole. &nbsp; This fully updated edition of The Facilitator's Guide to Participatory Decision-Making guides readers through the struggle and the satisfaction of putting participatory values into practice, helping them to fulfill the promise of effective group decision-making. With previous editions already embraced by business and community leaders and consulting professionals around the world, this new book is even more insightful and easy to use. It features new tools, skills, exercises, and case studies with a particular emphasis on facilitating group decision-making in virtual environments.

The fourth edition of this ground-breaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole.

This fully updated edition of The Facilitator's Guide to Participatory Decision-Making guides readers through the struggle and the satisfaction of putting participatory values into practice, helping them to fulfill the promise of effective group decision-making. With previous editions already embraced by business and community leaders and consulting professionals around the world, this new book is even more insightful and easy to use. It features new tools, skills, exercises, and case studies with a particular emphasis on facilitating group decision-making in virtual environments.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Disciplined Entrepreneurship Revenue Engine

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