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Leyendas de la Moda

Autores varios

Dior

El mundo, como en toda época de crisis, oportunidad y cambio, se está redefiniendo en varias de sus dimensiones. El Marketing, que atraviesa nuestras vidas, no puede ser la excepción y celebramos la enorme ganancia de la perspectiva humana a la que nos desafía este libro, que no solo presenta una honesta teoría, sino que nos llama a la acción. El Profesor Reynaldo Rivera, en el prólogo a la edición en español, destaca: "Como toda génesis de una nueva perspectiva o mentalidad,  H2H MARKETING comienza con la presentación del problema que desafía la creatividad, describe sus principales personajes y el contexto en el que se desenvuelven. Poco a poco, se desvelan los actores principales (el diseño, el servicio y la digitalización), que desplegarán su influencia (acción comunicativa y, por lo tanto, transformativa) en tres niveles: el estratégico (Mentalidad H2H), el gerencial (Gestión H2H) y el procesual u operativo (Proceso H2H). Esas tres capas dan al Marketing la estructura necesaria para articular los principales factores del cambio, que tienen como objetivo no solo el triple impacto de las organizaciones con propósito (financiero, medioambiental y social), sino también diseñar (utilizando un Canvas humanístico) y actuar relaciones (a través de diálogos digitalizados de cocreación) que permitan dar sentido a un mundo sumamente complejo. "

Philip Kotler

Waldemar Pfoertsch

Uwe Sponholz

La génesis del Marketing

Marketing humanístico

Little Books of Fashion

There are two names synonymous with the world of diamonds and luxury jewellery: Tiffany and Cartier.A heritage brand with more cultural significance than any other jeweller, Tiffany &amp; Co. is a design house synonymous with luxury. With iconic cultural moments from Breakfast at Tiffany's to collaborating with Beyoncé, and celebrity fans including Elizabeth Taylor and Zendaya, Tiffany &amp; Co. has been the last word in diamonds since its beginnings in nineteenth-century New York. Dazzling, regal and timeless, Cartier is one of the world's most admired names in luxury jewellery, embellishing patrons from K-pop royalty to the Windsor Dynasty. Commissioned by aristocrats and sought after by celebrities, it boasts over 170 years of exquisite craftsmanship and bold elegance. Timeless pieces like the Taylor Burton diamond and the LOVE bracelet, as well as record-breaking auctions, have earned Cartier its name as "The Jeweller of Kings". Diamonds Are Forever is the opulent two-book gift set featuring over 200 images of the most dazzling pieces from two icons of jewellery design, accompanied by expert text from fashion historian Tamara Sturtz-Filby.

The beautiful two-book, large format gift set of The Story of Tiffany &amp; Co and The Story of Cartier

The Ultimate Guide to the Dazzling Designs of Cartier and Tiffany & Co

Diamonds are Forever Coffee Table Book Set

Mehr als 1300 Uhren auf einen Blick: Mit Spannung erwarten alljährlich Profis, Sammler und Enthusiasten den neuen Armbanduhren Katalog, der die neuen Produktionen der bekanntesten Uhrenmanufakturen präsentiert. Spezialist Peter Braun hat alle Spezifikationen, Preise und Bilder zusammengestellt und vermittelt der Leserschaft einen umfangreichen Überblick über die schönsten und wertvollsten Sammlermodelle.

Über 100 Top-Marken im Überblick. DAS Standardwerk für alle Uhrmacher, Sammler und Uhrenfans

Armbanduhren Katalog 2024/2025

Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 110/110 with honours, University of Bologna (Scuola di Economia, Management e Statistica), course: Direzione Aziendale, language: English, abstract: Fashion and Textile companies are currently producing face-masks because of the national sanitary emergency. To do that, in March 2020 they reconverted to produce a different product from those belonging to the core business. This study aims to explain how companies of a specific sector, the fashion and textile one, answered to an exogenous crisis, dividing this process in rationale, opportunities and challenges, key factors of the reconversion, and future changes in the reference industry caused by Covid-19.Though the implementation of a qualitative study, eight companies were interviewed for this work and the information analysed through a two-cycle coding process (i.e. 1st order codes and 2nd order themes) to produce similarities and dissimilarities in reference to the reconversion process. Comparing themes between firms produced important answers to the research question in the form of four theoretical categories, that were constantly related with the literature reviewed and the secondary data analysis. This has provided further corroboration to the empirical evidence suggested in this dissertation.This work provides explanations of this reconversion process, starting from its rationale to the analysis of the opportunities and challenges that matched the companies’ resources and competences endowment. The dissertation finally offers findings that can be tested and implemented in future research.

Paolo Selicato

Fashion in Times of Crisis. Drivers of the Reconversion Process Implemented by the Italian Companies of the Textile and Fashion Industry

El diseno y la produccion de una pieza de moda involucra el talento y la destreza del disenador. Aspectos como la definicion de la materia prima, la finalidad y el producto al que se incorpora el dibujo o modelo de moda, son elementos que el disenador debe considerar para realizar una creacion de moda. Es as que el proceso intelectual, inmerso en la elaboracin de sus creaciones, merece ser protegido por el rgimen jurdico. A la luz de la propiedad intelectual, muchos derechos permiten protegerla; entre ellos se destacan las marcas, el derecho de autor y los dibujos o modelos industriales. En Colombia, el legislador opt por el rgimen de los diseos industriales para protegerla. El estudio conjunto de la industria de la moda a la luz de esta disciplina es de importancia considerable por cuanto su definicin brindar al diseador seguridad jurdica respecto del objeto de proteccin y del alcance del derecho. No obstante, el dinamismo que caracteriza a la moda revela que la legislacin actual es inadecuada. Por esto la obra presenta las dificultades existentes y las soluciones que otros regmenes jurdicos ofrecen, con el  fin de protegerla adecuadamente.

Brenda Salas Pasuy

Una mirada desde la perspectiva de los diseños industriales en Colombia, Francia y la Unión Europea

La moda y la propiedad intelectual

The most detailed history of this iconic brand told through 120 watches from James Dowling, aka 'Mr Rolex'. In celebration of 120 years, this book offers a unique decade-by-decade journey through the legacy of Rolex, featuring 12 chapters that tell the story of the brand and the exceptional watches that cemented its fame and prestige. Explore 120 meticulously photographed Rolex timepieces, showcasing the diversity of models, styles, and finishes - from the legendary Submariner series and Daytona to the elusive Rolex Unicorn and the iconic 'Paul Newman' Daytona. Accompanying these extraordinary watches is the most extensive collection of Rolex ephemera ever assembled, tracing the company's history and influence with unparalleled detail. James Dowling ('Mr Rolex'), the lead dealer of Rolexes in Europe, uncovers hundreds of images from never-before-seen archives and specially commissioned photoshoots from around the globe, sharing personal encounters and stories from his quest to discover these remarkable pieces.

The most detailed history of this iconic brand told through 120 watches from James Dowling, aka 'Mr Rolex'.

The history of Rolex through 120 seminal and rare watches: the perfect luxury Christmas gift

The Rolex Legacy

Travel through time with this beautifully photographed history of 90 iconic electric watches from expert watch collector and dealer Clément Mazarian and celebrated photographer Henry Leutwyler. Presented in a foil-blocked slipcase, it's the perfect gift for watch collectors and fashion enthusiasts alike. Beginning with the very first electric watches and bringing us all the way up to the Apple watch, via Swiss quartz, Japanese innovations and much more,&nbsp;Quartz Watches&nbsp;will transport you through time, uncovering the histories behind the most coveted electric watch models. On Christmas Day 1982, I received a magnificent stainless steel Seiko A 638 5000 in brushed steel, which I have never tired of admiring. As is often the case, the combination of technology and design had given birth to a classic, for me, on the cusp on adolescence, it was a revelation. From the author and photographer of the highly successful&nbsp;Exceptional Watches, comes a new book bringing the story of watches bang up to date. Collector Clément Mazarian of Collection Personelle tells the stories of 90 era-defining electric, electronic and quartz watches from the 1920s up to the present day, each one meticulously catalogued and accompanied by a stunning image from celebrated photographer Henry Leutwyler. Illustrated technical pages clearly explain the mechanics of these timepieces, while profiles of the watches give readers insight into their cultural histories.&nbsp;Quartz Watches&nbsp;is a treasure trove for collectors and enthusiasts alike. Featured models include: - Bulova Accutron - Hamilton 500 - Omega Electroquartz - Seiko Quartz Diver's - Casio G-Shock - Swatch Moonswatch - Louis Vuitton Monterey

Travel through time with this beautifully photographed history of 90 iconic electric watches from expert watch collector and dealer Clément Mazarian and celebrated photographer Henry Leutwyler, presented in a foil-blocked slipcase.

From early quartz to the Apple watch, 90 ingenious electric watches explored

Quartz Watches

There are few brands more synonymous with luxury than Cartier. Founded in France in 1847 by Louis-Francois Cartier, the luxury jeweller has been at the forefront of innovation and opulence for over 175 years. The jeweller of kings and queens, actors and adventurers, presidents and popstars, Cartier has a history as shining and multi-faceted as the diamonds they curate. The Little Guide to Cartier will track the history of this exclusive brand, covering key designs from watches to jewellery, packed with glittering fun facts and golden historical nuggets. This book is sure to be the crown jewel in any diamond-lover's collection.Sample content:"Never imitate, always innovate." Louis-Francois Cartier, Founder of CartierDid you know? The largest ever single Cartier order to date was made in 1925 by the Maharaja of Patiala, worth the equivalent of around £2.5 billion today!

The Little Guide to Cartier

Behind a watch there are often hidden stories. Stories of those who made it and those who wore it. From the watchmaker to the diver, from the astronaut to the collector, from father to son - from buyer to thief even - a watch does not age. As it is handed on and, as it travels, from the Joux valley in Switzerland to the saleroom, from the depths of the ocean to the moon, and from the pages of a catalogue to those of this book, a watch only gains in substance.' Clément Mazarian From mechanical watches to chronographs, quartz watches to divers', Exceptional Watches will transport you through time, uncovering the histories behind the most coveted watch models. Collector Clément Mazarian of Collection Personelle tells the stories of 90 era-defining watches from the early 1900s up to the present day, each one meticulously catalogued and accompanied by a stunning image from celebrated photographer Henry Leutwyler. Illustrated technical pages clearly explain the mechanics of these timepieces, while profiles of the watches give readers insight into their cultural histories. Exceptional Watches is a treasure trove for collectors and enthusiasts alike. Featured models include: - Rolex Submariner - Swatch Moonswatch - Jaeger-Lecoultre Reverso - Cartier Santos-Dumont - TAG Heuer Monaco - Philippe Patek Calatrava - Omega Flightmaster

Travel through time with this beautifully photographed history of 90 iconic watches from expert watch collector and dealer Clément Mazarian and celebrated photographer Henry Leutwyler. Presented in a foil-blocked slipcase, it's the perfect gift for watch collectors and fashion enthusiasts alike.

From the Rolex Daytona to the Casio G-Shock, 90 rare and collectible watches explored

Exceptional Watches

Die Juwelier-Saga

Der Glanz einer Ära
 
 Mit dem Besuch Kaiserin Eugénies ist für die Cartiers eine neue Ära angebrochen. Schnell wird ihr Geschäft zu klein, ein Umzug an einen der größten Boulevards der Stadt steht an. Alfred, der älteste Sohn von Louis-François und Antoinette, steigt ins Unternehmen ein, und seine Schwester Camille fädelt eine Kooperation mit dem Modeschöpfer Charles Frederick Worth ein. Die Folge: Seine reichen Kunden reißen sich die Schmuckkreationen förmlich aus den Händen - und die Cartiers sind eine feste Größe in der Pariser Gesellschaft.&nbsp;
 
 Band zwei der spannenden Familiensaga um die Schmuckdynastie Cartier

Eine berührende Familiengeschichte und Schmuck, der die Zeit überstrahlt &nbsp;Für Alfred Cartier erfüllt sich sein Lebensziel: Er übernimmt von seinem Vater die Leitung des erfolgreichen Juweliergeschäfts. Seine Schwester Camille steht ihm trotz tragischer Schicksalsschläge, die sie erleiden muss, mit ihrer Tatkraft und ihrem Ideenreichtum zur Seite. Es gelingt ihr, eine erfolgreiche Kooperation mit dem Modeschöpfer Charles Frederick Worth zu arrangieren, und dessen vermögende Kunden zeigen sich begeistert von den einzigartigen Kreationen aus dem Hause Cartier. Derweil plant Alfred eine Erweiterung des Sortiments und setzt auf Uhren. Wird es ihm gelingen, den praktischen Alltagsgegenstand zu einem begehrten Schmuckstück zu machen?&nbsp;Die schillernde Fortsetzung der großen Familiensaga um die Schmuckdynastie Cartier

Dior

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