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Antonia Teran-Bustamante

Marisol Velázquez Salazar

Digital Transformation and Innovation in Organizations

A Latin American Perspective

&lt;p&gt;Chapter 1. INTRODUCTION.- SECTION 1: MANAGEMENT THEORY AND ECONOMICS (2 CHAPTERS).- Chapter 2. INDUSTRIAL REVOLUTION AND INNOVATION EVOLUTION: ANALYZING THE PAST TO ENVISION THE FUTURE.- Bilal Azfal, Xiaoni Li and Ana Beatriz Hern&amp;aacute;ndez-Lara.- Chapter 3. TOWARDS FAIR FUTURES? DIGITAL TRANSFORMATION AND INCOME DISPARITIES IN THE ERA OF INDUSTRY 5.0.- Paolo Morganti - Rosa Carolina Vald&amp;eacute;s.- SECTION 2: ORGANIZATIONAL CULTURE, GOVERNANCE AND ORGANIZATION IN THE COMPANY (3 CHAPTERS).- Chapter 4. NAVIGATING DIGITAL TRANSFORMATION: THE ROLE OF CULTURE AND HUMAN IDENTITY IN SHAPING THE FUTURE.- Liliana Maga&amp;ntilde;a L&amp;oacute;pez.- Chapter 5. VALUE OF DATA IN ORGANIZATIONS: AN APPROACH THROUGH ENTERPRISE ARCHITECTURE.- Ana Laura Guerrero, Guadalupe Calder&amp;oacute;n, Alejandro M&amp;eacute;ndez and Ricardo Melgoza.- Chapter 6. INNOVATING TALENT MANAGEMENT: COMMUNICATION STRATEGIES FOR ENGAGING GENERATION Z IN DIGITAL ERA ORGANIZATIONS.- Laura Sosa Cabiedes, Jos&amp;eacute; Luis L&amp;oacute;pez Aguirre, Selena L&amp;oacute;pez Arce.- SECTION 3. BUSINESS MANAGEMENT AND ETHICS (8 CHAPTERS).- Chapter 7. IMPLICATIONS OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL CULTURE IN A HIGHER EDUCATION INSTITUTION.- Claudia Fabiola Ortega-Barba, Sara Elvira Galb&amp;aacute;n-Lozano and M&amp;oacute;nica del Carmen Meza-Mej&amp;iacute;a.- Chapter 8. SUSTAINABLE AND VIABLE ADOPTION OF NEW TECHNOLOGIES IN ENTERPRISES.- Chapter 9. Digital transformation in Colombian Business. Realities and challenges towards revolution 5.- Chapter 10. INTERSECTION OF BANKING, SOCIAL WELFARE AND DIGITAL TRANSFORMATION: THE MEXICAN CASE.- &lt;strong&gt;Antonia Teran-Bustamante&lt;/strong&gt;, Carlos Gonz&amp;aacute;lez-Rosano and Salvador Rivas-Aceves.- Chapter 11. THE IMPACT OF SOCIALLY RESPONSIBLE MEDICAL TOURISM FIRMS ON DIGITAL CONSUMER BEHAVIOR.- Chapter 12. IMPLEMENTATION OF DIGITAL RESOURCES BY COMPANIES IN THREE STRATEGIC SECTORS IN JALISCO, MEXICO FOLLOWING THE SLOWDOWN IN DEMAND IN RESPONSE TO THE COVID-19 PANDEMIC.- Chapter 13. BUSINESS ETHICS AS A COMPETITIVE ADVANTAGE IN THE ERA OF DIGITAL TECHNOLOGIES.- Chapter 14. DIGITALIZATION AND FINANCIAL INCLUSION IN THE ERA OF NEW TECHNOLOGIES.&lt;/p&gt;

Tourism, Hospitality & Event Management

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.

Opportunities for Sustainable Management

Food Waste in Hospitality Operations

SpringerBriefs in Applied Sciences and Technology

This open access book summarizes research being pursued within the LINCOLN project, funded by the EU community under the H2020 Blue Growth work programme, the goal of which is to design a new product service paradigm able to promote innovative business models, to open added value to the vessels and to create new market segments. It experiments and validates its approach on three new concepts of added-value specialized vessels able to run requested services for several maritime sectors in the most effective, efficient, economic valuable and eco-friendly way. The three vessels share the same lean design methodology, IoT tools and HPC simulation strategy: a lean fact-based design model approach, which combines real operative data at sea with lean methodology, to support the development and implementation of the vessel concepts; IT customized tools to enable the acquisition, processing and usage of on board and local weather data, through an IoT platform, to provide business services todifferent stakeholders; HPC simulation, providing a virtual towing tank environment, for early vessel design improvement and testing. The book demonstrates that an integrated LCC analysis and LCC strategy to guarantee sustainability to vessels concepts and the proper environmental attention inside the maritime industry.

The LINCOLN Project

Lean Innovative Connected Vessels

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the modern travel marketer to consider.

Digital Marketing for Travel Brands outlines each of the areas that a travel marketer must understand to get the best from the time and money spent on their marketing endeavours. Providing a holistic approach to digital marketing in travel, author Andy Headington explores how to build a robust digital marketing strategy tailored to your business, how to avoid common marketing pitfalls and what the future holds for technology in the travel industry.
 
In an era of unprecedented digital transformation, the travel industry demands marketing strategies that are both innovative and meticulously crafted. Navigating the intricate landscape of digital marketing requires more than creativity-it demands a strategic approach that bridges imagination with measurable results. Packed with real-world examples from brands such as Trip.com, Princess Cruises and Oasis Travel, Digital Marketing for Travel Brands will be your go to guide to help create better marketing plans which will last beyond the latest fad.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Ideal for upper-level undergraduate and postgraduate students, Research Methods for Tourism, Hospitality, Leisure and Events combines foundational research principles with practical, industry-specific applications.

This textbook looks at:
-Research design and methodology including qualitative, quantitative and mixed research methods 
-Data collection and analysis 
-Writing a final report or dissertation based on the research 

With in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.

Methodologies, Metrics and Reporting

Research Methods for Tourism, Hospitality, Leisure and Events

Understand the key issues and trends impacting the travel industry in this practitioner-informed textbook for undergraduate and postgraduate tourism and hospitality students.

Theory, Trends and Practical Approaches

Contemporary Issues in Tourism and Hospitality

Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Haufe Fachbuch

Das Playbook für erfolgreiche Abomodelle: Mit Wachstumsstrategien und Best Practices von 50 führenden Unternehmen

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... für Dummies

Microsoft hat Windows 11 und seine Microsoft 365-Anwendungen mit KI-Power ausgestattet! Der in die Apps integrierte Copilot wird im Nu zur Unterstützung in Ihrem Arbeitsalltag. Chris Minnick zeigt Ihnen anschaulich, wie Sie Copilot-freundliche Prompts schreiben oder einsprechen, die Ergebnisausgabe verbessern und wie Sie Copilot-Funktionen im Projektmanagement und in anderen Aufgaben und Bereichen anwenden. Sie lernen, den Microsoft Copilot an Ihre individuellen Bedürfnisse und Anforderungen anzupassen und mit Plug-Ins die Funktionalität des Copilot zu erweitern.

Microsoft Copilot für Dummies

This upper-level undergraduate and postgraduate textbook will help students understand how to plan, design and deliver events in line with the UN's Sustainable Development Goals (SDGs). 

Sustainability in Events Management looks at:
- Planning an event with consideration to the triple bottom line (TBL) of people, planet and profit across all facets from selecting a venue to hiring caters 
- Delivering and evaluating the event to ensure sustainability objectives are met and improved upon for future events, including measuring long-term impacts 
- The broader issues impacting sustainability, including social and economic factors 

With in-text learning features such as learning outcomes, reflective questions, interviews with event managers and practitioners and a glossary of key terms, this textbook will allow students to plan and deliver successful events that are green and sustainable. Real-world examples are from a variety of mega and local events including the Paris 2024 Olympics, the Edinburgh Fringe Festival and the Singapore Grand Prix.

Planning, Designing and Delivering

Sustainability in Events Management

Grundlagen, Prinzipien & Einführung des CODIT-Frameworks

Corporate Digital Transformation

Digital Transformation and Innovation in Organizations

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