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Publishing R: Digital Marketing
Essentials

Digital Marketing Essentials

A rulebook for tackling phone overuse and reclaiming our lives Phones are bad for us. They are making us nearsighted, causing painful back and neck problems, and robbing us of the sleep and physical activity necessary for robust physical and mental health. Worse still, they are driving a widespread rise in depression, self-harm and suicide, especially among young people. Yet, even if we know that there's an urgent collective need to get off our phones, we are stymied by the scale of the problem and by the many highly addictive ways in which our phones distract us, delight us and pull us back in. Phone Rules is part of the movement to disrupt phone overuse, showing us how we can wean ourselves off our devices. Investigative journalist Luc Rinaldi gives us a playbook of five insightful rules to resist our phones, along with helpful strategies to put them into action. He is not merely an outside observer trying to understand 'kids these days', but a tech-savvy, video game-playing, millennial member of the generation for whom the Phone Rules most urgently apply. This is our invitation to join the resistance. Together we can discover new mental space and productivity, deepen our engagement with the people and things that matter most and reclaim our lives.

Five simple steps to save yourself, your family and the planet

Phone Rules

Hätten Sie gedacht, dass 'Wie hilft man Bienen?' und 'Wie oft kann ich Plasma spenden?' zu den häufigsten Google-Anfragen gehören? Milliarden Suchanfragen werden jeden Tag von Menschen auf der ganzen Welt in Google-Suchfenster getippt oder ins Handy gesprochen. Ob es um Informationen zu einem tollen Kochrezept geht, den nächsten Auftritt des Lieblingspopstars, aktuelle Farbtrends in der Mode, die Größe des Universums, hilfreiche Tipps bei Schnupfen oder das beste Mittel gegen eine Ameisenstraße in der Küche - diese Anfragen geben ein höchst aktuelles Bild von Nöten, Vorlieben, Interessen und Befindlichkeiten eines großen Teils der Weltbevölkerung zu einer bestimmten Zeit. Und es ist ein ehrliches, denn wir bewegen uns bei den Anfragen nicht in der Öffentlichkeit z. B. der Social Media. Anhand dieser Riesenmenge an Daten lassen sich zeitnah Trends ablesen und phantastische Geschichten erzählen, vor allem auch solche, die Mut machen, weil sie zeigen, dass Tag für Tag Menschen sich tatsächlich kümmern und Anteil nehmen. Simon Rogers nimmt uns mit auf eine ebenso unterhaltsame wie augenöffnende Reise durch die Welt der Daten, die wir selbst täglich mitgestalten. Mit zahlreichen Infografiken. Ausstattung: Mit zahlreichen Illustrationen

Hätten Sie gedacht, dass »Wie hilft man Bienen?« und »Wie oft kann ich Plasma spenden?« zu den häufigsten Google-Anfragen gehören? 
 Milliarden Suchanfragen werden jeden Tag von Menschen auf der ganzen Welt in Google-Suchfenster getippt oder ins Handy gesprochen. Ob es um Informationen zu einem tollen Kochrezept geht, den nächsten Auftritt des Lieblingspopstars, aktuelle Farbtrends in der Mode, die Größe des Universums, hilfreiche Tipps bei Schnupfen oder das beste Mittel gegen eine Ameisenstraße in der Küche – diese Anfragen geben ein höchst aktuelles Bild von Nöten, Vorlieben, Interessen und Befindlichkeiten eines großen Teils der Weltbevölkerung zu einer bestimmten Zeit. Und es ist ein ehrliches, denn wir bewegen uns bei den Anfragen nicht in der Öffentlichkeit z. B. der Social Media. Anhand dieser Riesenmenge an Daten lassen sich zeitnah Trends ablesen und phantastische Geschichten erzählen, vor allem auch solche, die Mut machen, weil sie zeigen, dass Tag für Tag Menschen sich tatsächlich kümmern und Anteil nehmen. Simon Rogers nimmt uns mit auf eine ebenso unterhaltsame wie augenöffnende Reise durch die Welt der Daten, die wir selbst täglich mitgestalten. Mit zahlreichen Infografiken.
 
 Ausstattung: Mit zahlreichen Illustrationen

Ein überraschend hoffnungsvolles Bild der Menschheit - Mit zahlreichen Illustrationen von Nigel Holmes

Was wir Google fragen

NATIONAL BESTSELLER A New York Times Book Review MOST ANTICIPATED Book "Between the Taylor Swift effect, BTS fever, and the rise (and rise) of Heated Rivalry, fandoms are having a moment-making it the PERFECT TIME to dig into Zhang's alternately HEARTRENDING AND THRILLING new novel." -Vogue "Equally DARK AND DAZZLING, like a spotlight flickering on a dim stage. This is a book I'll be recommending to all my coolest friends." -LitHub From National Book Foundation 5 UNDER 35 HONOREE Jenny Tinghui Zhang, a novel about a pop idol and his superfan, whose stories shockingly collide Freshman Minnie is adrift at college in Austin, Texas, when she discovers a boy band called HOURglass and the online forums that worship them. She especially loves Halo, whose sharp edges feel somehow familiar. After a brief romance goes painfully awry, Minnie pours everything into her new fandom, clinging to each livestream and bonding with other fans online. But when a scandal threatens to expose Halo to harm, Minnie decides that she is the only one who can save him. Except Halo's secret is darker than anything the tabloids could imagine. Before he was a superstar heartthrob, he was Eason: a high school dropout haunted by a tragic accident. When he is recruited for HOURglass, it feels like a chance to become someone else. And when he is onstage in front of his fans, he can almost forget the horrors of his past--until one of those very fans threatens to destroy everything. Dazzling, entrancing, and deeply heartfelt, Superfan is about fandom in all its magic and its terror, and the extreme lengths to which we go to rid ourselves of loneliness.

A Novel

Superfan

AVAILABLE FOR PRE-ORDER NOW - A practical guide to developing the single most important skill for success in life and work - telling your story - from the inspiring social media sensation and No.1 bestselling author of What's Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story - told in less than a minute - can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice. To succeed in life, you need something that motivates you each day, fills you with purpose, and allows you to live on your own terms. A dream is necessary, but not sufficient. That dream will only succeed when other people support it. Squibb's first book, What's Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What's Your Story?, he shares the formula for getting your dream out of your head and into the world. Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You'll learn how to: · Harness pain, proof and passion to build a compelling narrative · Craft hooks and create story loops to gain and retain people's attention · Grow an audience into a community, as bystanders become supporters and supporters become fans · Earn credibility through authenticity to win the trust of your audience Based on Squibb's thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools - and confidence - to master your own story and bring your dream to life. Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream - and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

What's Your Story?

Makhosazane Buthelezi
 is a Lecturer in the Department of Marketing and Retail Management at the Durban University of Technology and a Postdoctoral Research Fellow at the University of Johannesburg (W&amp;RSETA, 2024/25). She holds DUT's first Doctor of Philosophy (DPhil) in Retail. Her research focuses on digital transformation, consumer behaviour, customer experience, and retail strategy. She leads industry-funded projects and has published in DHET-accredited journals and international edited volumes, contributing to both academic scholarship and industry development.
 This book explores how digital transformation is reshaping consumer behaviour in South Africa's retail sector. It examines the opportunities and challenges facing retailers as consumer expectations evolve through digital technologies, online shopping, social media, artificial intelligence and data-driven decision-making. The chapters provide contemporary insights into digital consumer behaviour, customer experience, e-commerce, retail innovation, omnichannel strategies, digital marketing and sustainable retail practices. The book also examines how retailers can leverage data analytics, personalisation, and emerging technologies to strengthen customer relationships and improve business performance. Drawing on South African perspectives and practical examples, this edited collection contributes to the growing body of knowledge on digital retail transformation. It is an essential resource for academics, researchers, postgraduate students and industry professionals interested in marketing, retail management, consumer behaviour, digital transformation and business innovation.

Challenges and Opportunities for Retailers

Digital Consumer Behaviour in South Africa

"THE STUFF ROMANCE DREAMS ARE MADE OF." - Ali Hazelwood, New York Times bestselling author Sparks fly in this USA Today bestselling second chance rom com when an unlucky-in-love event planner realizes the man-of-honor at the high profile wedding he's planning is the same man who broke his heart. They say you never forget your first kiss. But Jordan Carter wishes he could forget the one he shared with Jamie Peters as teens. And the one they almost shared again last year before Jamie made it clear he wasn't the "right" man for Jordan to be with while he's figuring himself out. Now, Jordan's fully focused on his career at 24 Carter Gold, his family's event planning company, and ready to move on - until his boss assigns him to plan a new client's high-profile wedding. The bride's man-of-honor? None other than Jamie. As things ramp up the closer they get to the wedding, so does Jordan's relationship with Jamie, with sarcastic asides turning into steamy hook-ups. But can Jordan afford to pursue Jamie if he's still unsure of who he is? Or is knowing who he loves enough? Venue shopping, cake-tastings, and dress fittings with the man he can't forget just might change the man Jordan Carter is meant to become. Last First Kiss by Julian Winters is a second chance romance about finding yourself-and the love of your life. "A tender, slow burn romance about falling for your first crush, questioning your identity on your own terms, and finding your place in the world. Julian Winters delivers a sweet, funny, steamy, and uplifting love story that is sure to make readers swoon." - Alexis Daria, USA Today bestselling author of You Had Me at Hola "No one writes as vividly and as tenderly as Julian Winters, and Last First Kiss is his best yet. It's as sweet as an unexpected slow dance in a conservatory and as playful as a cake tasting turned flirty, and while Jordan and Jamie may have had their last first kiss, you'll be sighing happily over their firsts and lasts long after you close the book." - Julie Murphy and Sierra Simone, authors of A Jingle Bell Mingle "Pure and utter fun, with a sparkling cast of characters and an effortlessly witty voice. Last First Kiss is a love letter to late bloomers, found family, and anyone who's still trying to figure themselves out - and a reminder that it can be an ongoing process." - Rachel Lynn Solomon, New York Times bestselling author of What Happens in Amsterdam

Last First Kiss

Should we give up privacy to fight disease, for national security, or to help train AI systems? Recent crises, from the Covid-19 pandemic to the Russian invasion of Ukraine, from Gaza and Afghanistan to the seemingly unstoppable rise of AI, have put privacy under severe pressure. Privacy in Crisis argues the opposite: these crises show that privacy needs to be protected even more. Privacy in Crisis looks at vital current issues: at political manipulation and misinformation, government surveillance, racial tension, hybrid and cyberwarfare (and real wars, such as those in Ukraine and Gaza), the overwhelming power of the internet giants, and surveillance society, and how interference with privacy is key in all of them. It shows how specific crises bring many of these issues together in perfect storms of privacy invasion. The different threats to our privacy revealed by these crises tell parallel stories and are inextricably linked. There are common themes and common technologies - the threats involve the same data, the same profiling systems and the same approaches. In many cases the systems are run or owned by the same small set of companies, controlled by the same few people. Addressing them is difficult but possible - this essential book outlines how.

Law and Policy in Times of Extremism, Pandemics, and War

Privacy in Crisis

The Viral Spark: How Ordinary People Ignite Extraordinary Influence
Social media is no longer a passing trend it is part of who we are. It shapes our conversations, our communities, and our culture. From TikTok dances to YouTube tutorials, from Instagram reels to Twitter threads, the digital stage is where ordinary people now have extraordinary reach. But behind every viral moment lies a deeper truth: virality is not luck. It is discipline.
The Viral Spark is a practical, inspiring guide for everyday creators who want to understand, harness, and sustain digital influence. Whether you are a teacher sharing lessons, a cook posting recipes, a parent documenting family life, or a dreamer with a story to tell, this book shows you how to turn sparks of creativity into lasting impact.
Inside, you'll discover:
¿ The psychology of attention: why people stop scrolling and start engaging.
¿ The personalities of platforms: how TikTok, Instagram, YouTube, and X/Twitter each reward different kinds of content.
¿ The creative toolkit: headlines, hooks, design basics, and editing hacks that make your content stand out.
¿ Testing and iteration: how to experiment, learn from analytics, and embrace the "fail fast" mindset.
¿ Ethics of virality: how to avoid clickbait, respect privacy, and build influence responsibly.
¿ Legacy building: how to turn viral attention into valuable opportunities, sustain relevance, and create a personal brand that lasts.
What makes The Viral Spark different is its focus on responsibility. In a fast¿moving digital world, it's easy to chase numbers and forget impact. This book reminds us that the true measure of content is not views but the lives it touches. It empowers readers to see themselves not as passive consumers but as active creators of culture.
The takeaway is clear: every act of creativity has the potential to ignite. Virality is not reserved for celebrities or brands

How to Create Content that Captures the World

The Viral Spark

Eine optimistische Perspektive auf die Gesellschaft für Realisten: Warum wir glücklicher sind, wenn wir der Welt mit Zuversicht begegnen 
 Im Alltag gehen wir gegenüber anderen häufig vom Schlimmsten aus, ohne das zu wollen oder uns dessen bewusst zu sein. Soziale Medien und zunehmende Isolierung tragen dazu bei, dass wir die Welt um uns herum schnell im schlechtesten Licht sehen. Das hat Folgen: Mentale Gesundheit und Beziehungen leiden, Depressionen und Einsamkeit nehmen zu. Doch was, wenn die Welt viel besser ist, als wir annehmen? 
 
 Basierend auf wissenschaftlichen Studien und sozialen Experimenten zeigt der Psychotherapeut Sina Haghiri, worauf unsere negative Sicht auf andere beruht, wie wir uns ihrer bewusst werden und was wir dagegen tun können. Er erklärt, wie wir unsere Empathiefähigkeit gezielt stärken können und warum uns das zu glücklicheren Menschen macht. Denn Empathie hilft uns nicht nur, andere besser zu verstehen, sondern auch uns selbst.
 
 Die Originalausgabe erschien 2024 unter dem Titel "Mit Nachsicht" bei Kösel.

Wie Empathie uns selbst und vielleicht sogar die Welt verändern kann

Besser als du denkst

Die Welt, in der wir leben, verändert sich rasend - gleichzeitig driften die Realitäten innerhalb einer Gesellschaft auseinander, nicht mal der einzelne Mensch lebt noch in einer kohärenten Welt. Mit Scharfzüngigkeit, aber auch viel Mitgefühl fängt Dorota Mas¿owska genau dies ein, komisch und gleichzeitig todernst. Ihre Figuren - ein Macho-Banker auf Aufreißtour, ein Werbefilmer im Koksrausch, ein angelnder Junge und eine Schwimmerin in Seenot, zwischen denen eine magische Verbindung entsteht, eine Frau, die in einem schäbigen Hotel in totaler Selbstentblößung zu sich findet - leben in einer Welt voller Schein und Einsamkeit, und doch werden sie im 'Paradies' zu tiefen Charakteren.Kaum jemand beschreibt die Gegenwart so wie Dorota Mas¿owska: Alles ist ganz nah und zugleich unerreichbar und zersplittert. Auf einzigartige Weise spürt sie kulturellen Mustern und Klischees nach, die eine künstliche Welt erschaffen. Und zeigt diese Welt mit ihrer Sprache, erst schmerzhaft, dann tröstend erkenntnisreich.

Die Welt, in der wir leben, verändert sich rasend – gleichzeitig driften die Realitäten innerhalb einer Gesellschaft auseinander, nicht mal der einzelne Mensch lebt noch in einer kohärenten Welt. Mit Scharfzüngigkeit, aber auch viel Mitgefühl fängt Dorota Masłowska genau dies ein, komisch und gleichzeitig todernst. Ihre Figuren – ein Macho-Banker auf Aufreißtour, ein Werbefilmer im Koksrausch, ein angelnder Junge und eine Schwimmerin in Seenot, zwischen denen eine magische Verbindung entsteht, eine Frau, die in einem schäbigen Hotel in totaler Selbstentblößung zu sich findet – leben in einer Welt voller Schein und Einsamkeit, und doch werden sie im «Paradies» zu tiefen Charakteren.Kaum jemand beschreibt die Gegenwart so wie Dorota Masłowska: Alles ist ganz nah und zugleich unerreichbar und zersplittert. Auf einzigartige Weise spürt sie kulturellen Mustern und Klischees nach, die eine künstliche Welt erschaffen. Und zeigt diese Welt mit ihrer Sprache, erst schmerzhaft, dann tröstend erkenntnisreich.

"So hintersinnig, so stark kann Literatur sein." – Der Spiegel über Dorota Masłowska

Im Paradies

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Influencer Marketing

Digital Marketing Essentials

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