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Hensley C: Digital Kaizen

Digital Kaizen

Voice-First Thinking and AI Systems for Continuous Improvement

NATIONAL BESTSELLER Feeling stuck, overwhelmed, or unsure of what's next in your career? What Lights You Up? helps you rediscover what matters most-and turn that clarity into your next meaningful job. In today's fast-changing world of work, talent alone isn't enough. You need a clear story, modern tools, and the confidence to take bold next steps. Whether you're an experienced professional ready for a pivot, a stay-at-home parent reentering the workforce, or a student navigating your first career move, What Lights You Up? meets you exactly where you are-and shows you how to move forward with actionable insights and tools. Drawing on her highly successful MVP 360 Coaching program, renowned executive coach and speaker Mary Olson-Menzel combines practical strategies with real-life success stories to help you stop second-guessing yourself and start making progress towards your goals and dreams. Inside, you'll learn how to: <ul> <li>Clarify and confidently tell your personal story so you stand out and get hired</li> <li>Leverage LinkedIn, social media, and personal branding to create real momentum</li> <li>Ace interviews, negotiate with confidence, and land the right offer</li> <li>Thrive from your first day-and build a foundation for long-term career success</li> </ul> More than a job search guide, What Lights You Up? is a roadmap for creating a career that aligns with who you are today-and who you want to become in the future.

Illuminate Your Path and Take the Next Big Step in Your Career

What Lights You Up?

A powerful handbook for thriving financially and personally in an age of political and technological volatility. The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and Bitcoin reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Through engaging stories from across the world, Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a brave new world where nobody really knows anything:<ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

Artificial intelligence is changing work. It can increase productivity, improve safety, expand access to knowledge, and give people something extraordinarily valuable: time.
But technology does not decide who gets that time. People do.

The Machine Didn't Make the Bargain asks a simple question: when technology makes workers more productive, who gets the gain?
Does it become higher wages, shorter hours, better training, safer work, stronger retirement, and more time with family? Or does it become fewer workers, higher quotas, greater surveillance, and more production?

Technology creates capacity. Power divides it.

Drawing on his experience as a worker, labor advocate, union leader, and data analyst, David Thomas Graves examines artificial intelligence from where technological change ultimately becomes real: the lives of workers.

This is not an argument against AI. It is an argument that workers cannot bargain over an economy they do not understand, and organized labor cannot meet twenty-first-century technology with twentieth-century strategies.

Graves introduces the Productivity Dividend, the additional economic capacity and human time created when technology allows us to produce more with the same labor, or the same amount with less. The question is who captures it.

As AI becomes embedded in everyday work, labor cannot respond with fear or resistance alone. Workers must understand the technology, enter the decision before implementation, protect human skill and judgment, and bargain over the value technology creates.

Because AI does not float somewhere in the cloud. It depends on electricity, buildings, cooling, networks, hardware, data, maintenance, security, and skilled human labor.

The machine economy does not float above labor. It stands on labor.

Ultimately, this is a book about who benefits from progress and what we choose to do with the most finite resource any human being has: Time.

The machine did not make the bargain.

People did.

The Machine Didn't Make the Bargain

Haufe Fachbuch

Die meisten Entscheidungen treffen wir emotional. Erfolgreiches Recruiting fokussiert deshalb auf die Beziehung zu Bewerber:innen statt nur auf Fakten. Das Buch von Julia Böttcher vereint Neuromarketing, Verkaufspsychologie und Candidate Experience zu einem praktischen Werkzeugkasten für modernes Recruiting. Anhand zahlreicher Praxisbeispiele, Checklisten und Expert:innenstimmen zeigt es, wie Unternehmen Bewerber:innen begeistern, statt sie zu verlieren.
 
 Inhalte:
 
 <ul>
 <li>Warum Emotionen der Gamechanger sind</li>
 <li>Der Emotional Recruiting Code erklärt</li>
 <li>Wie Recruiting emotional aufgebaut wird</li>
 <li>Emotionale Recruiting-Kanäle &amp; Tools clever nutzen</li>
 <li>Die Candidate Journey/Experience emotional meistern</li>
 </ul>

Die meisten Entscheidungen treffen wir emotional. Erfolgreiches Recruiting fokussiert deshalb auf die Beziehung zu Bewerber:innen statt nur auf Fakten. Das Buch von Julia Böttcher vereint Neuromarketing, Verkaufspsychologie und Candidate Experience zu einem praktischen Werkzeugkasten für modernes Recruiting. Anhand zahlreicher Praxisbeispiele, Checklisten und Expert:innenstimmen zeigt es, wie Unternehmen Bewerber:innen begeistern, statt sie zu verlieren.Inhalte:<ul><li>Warum Emotionen der Gamechanger sind</li><li>Der Emotional Recruiting Code erklärt</li><li>Wie Recruiting emotional aufgebaut wird</li><li>Emotionale Recruiting-Kanäle &amp; Tools clever nutzen</li><li>Die Candidate Journey/Experience emotional meistern</li></ul>

Wirksames Recruiting mit emotional intelligenter Strategie

Der Emotional Recruiting Code

What if creativity isn't just another tool in the leader's toolbox, but the key to doing business for good? Creatively Leading explores a deceptively simple idea: true leadership is not about using creativity as a tool, but about leading from it - treating creativity as a way of engaging with the world. Drawing on conversations with 20 socially conscious changemakers from around the world, Creatively Leading centres the voices of leaders who recognise that the systems we have designed are not sustaining us and who are interrupting business as usual through how they relate, decide, and stay with complexity. Rather than offering another framework, the book starts from practice, surfacing the patterns, tensions, and opportunities that emerge when we begin to create the conditions to lead differently. It presents a fresh perspective on leadership, showing us how a creative way of being can help us build stronger relationships, navigate uncertainty and redesign how we work within imperfect systems. If you have ever felt there has to be a better way to lead and work, you are not alone. Written for everyone seeking a more ethical, responsible and sustainable approach to business, this book is an invitation to join a growing community of people reimagining the way we do business.

Reimagining Business as Usual to Expand What Becomes Possible

Creatively Leading

Algorithmic Management: Artificial Intelligence and the Transformation of Organizations is the first comprehensive textbook designed to prepare management students to engage critically and responsibly with artificial intelligence in organizations. Bringing together classical management theory, contemporary AI applications, and systematic power analysis, the book equips future managers to both harness AI's potential and confront its risks.Structured in three parts, the book begins with foundational frameworks-socio-technical systems theory, technology and society perspectives, and core management theories reinterpreted for the AI era. It then examines applications across all major management functions-Marketing, HR, Finance, Operations, Supply Chain, and Strategy-using over 30 real-world case studies drawn from different industries, parts of the world, and types of organizations from multinational corporations to nonprofits and social ventures. The final section addresses organizational design, leadership, governance, and the future of algorithmic organizations. Throughout, pedagogical features-learning objectives, vignettes, discussion questions, toolkits, and ethical dilemmas-make the book classroom-ready and adaptable across MBA, undergraduate, and executive education settings. The text advances an approach of pragmatic criticality: AI is neither celebrated uncritically nor rejected outright but treated as a socio-technical phenomenon requiring managerial judgment, ethical reflection, and contextual awareness.By bridging management theory, functional practice, and critical perspectives, this book fills a critical market gap and is positioned to become the definitive teaching resource on AI and management for business education worldwide.

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

A blueprint for an economy that delivers true shared prosperity and inclusive growth. How can we address economic inequality? Most proposed solutions ask the rich to pay higher taxes to benefit the poor. But the rich have the political power to control whether redistribution happens and are unlikely to tolerate such arrangements. Therefore, Francesco Caselli argues, what's needed is a system that generates wealth equitably at the source: an economy that retains free markets but replaces traditional corporations with worker-managed cooperatives, where every employee has an equal say in company governance. Cooperatives in the Twenty-First Century shows that properly designed worker co-ops can match the productivity of conventional firms while sharing the resulting prosperity more evenly. Hardly a radical, Caselli mobilizes decades of orthodox economics research to distill the principles required for cooperatives to succeed: He explains how to implement worker democracy, structure management, address worker discipline, and protect the rights of those who leave the co-op, among other matters. If a co-op follows these principles, it will be "incentive-compatible"-that is, each member will work hard because it will be in their interest to do so. Crucially, this co-op system does not assume worker altruism. A well-designed cooperative will succeed even if every worker is a purely selfish homo economicus. Effective worker co-ops are not the stuff of utopian fantasy: Spain's Mondragon federation, for example, has been around for seventy years and employs over 70,000 workers. But co-ops are still rarer than they should be. Caselli's meticulous, accessible recommendations offer a vision of a more equitable economic future and detail how we can get from here to there.

How Worker-Managed Companies Can Curb Inequality and Support Free Markets

Cooperatives in the Twenty-First Century

LinkedIn has over one billion users. But most professionals are still treating it like a digital resume-uploading their work history, connecting with a few colleagues, and hoping opportunities magically appear.

They don't.

Maximizing LinkedIn for Business Growth shows you how to transform LinkedIn from a passive profile into an active engine for building your brand, attracting clients, and creating real business opportunities.

This updated and expanded 2nd edition delivers 70% more content than the original, with new chapters and strategies specifically designed for today's LinkedIn-including how to leverage AI without losing your authentic voice.

What You'll Learn:
Optimize your profile to get found by the right people
Create content that builds thought leadership and drives engagement
Generate leads through social selling without being pushy
Turn connections into genuine professional relationships
Navigate LinkedIn's free vs. paid features to maximize your ROI
Use AI tools strategically with the exclusive ASKNEAL(TM) Framework
Build a personal CRM system so opportunities don't slip through the cracks



What's New in This Edition:
A complete chapter on AI and the ASKNEAL(TM) Framework for using ChatGPT on LinkedIn
A new chapter on personal CRM and relationship management
Real-world case studies showing these strategies in action
Updated guidance on LinkedIn's latest features and algorithm
Five bonus resources including checklists, templates, and frameworks



This isn't theory. It's a practical, step-by-step playbook built from 15+ years of hands-on LinkedIn experience, refined through speaking in front of thousands, a decade of corporate trainings and teaching hundreds of professionals at UCLA Extension and Rutgers Business School, and battle-tested with real clients.

Your next client, business partner, or career opportunity is already on LinkedIn. This book shows you exactly how to find them.

A Practical Guide to Building Your Brand and Driving Results

Maximizing LinkedIn for Business Growth, Updated and Expanded

The first analysis of how AI, robotics, and genetic engineering converge to reshape civilization Most analyses of technological disruption examine AI, robotics, or genetic engineering in isolation. A Perfect World: The Unintended Consequences of the AI, Robotics and Biotech Revolution is the first work to analyze their inevitable convergence and the societal consequences it creates. William Nobrega, a Deloitte alumnus and Army Special Forces veteran who advises Fortune 500 companies on disruption strategies, introduces what he calls the "holy trinity of disruption." Drawing on extensive research, expert interviews, and historical analysis spanning 50,000 years of human development, A Perfect World examines where these three technologies stand today and where expert consensus places them in fifteen years. Nobrega applies basic economic principles to reveal how their interaction effects will create impacts far exceeding what each technology produces independently, potentially yielding a bifurcated world. Readers will also find: <ul> <li>A framework for understanding how AI, robotics, and genetic engineering convergence will reshape industries and global labor markets</li> <li>Analysis of how genetic engineering may enable designed physical characteristics, disease elimination, and IQ augmentation within the coming decades</li> <li>Exploration of both utopian and dystopian outcomes grounded in military, corporate consulting, and academic research perspectives</li> <li>Historical parallels including examination of modern connections to Orwell's 1984 and the origins of human communication</li> <li>Analytical tools for business leaders and policymakers navigating what robotic labor replacement means for low-skilled workforces globally</li> </ul> Written for business leaders, policymakers, and informed citizens seeking to understand how the convergence of AI, robotics, and genetic engineering will transform their industries and society, A Perfect World provides the frameworks and analytical tools necessary to navigate the most consequential technological transformation in human history.

The Unintended Consequences of the AI, Robotics and Biotech Revolution

A Perfect World

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach.Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action.You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-makingWorkplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage.Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

Somewhere a factory is running a full shift with the lights off. Not because the bulbs failed. Because no one is there who needs them. The output is real. The productivity is real. What has gone missing is the worker, and with the worker, the wage.
For thirty years David Vanheeswijck wrote the software that let companies produce more without hiring more. The Horse Is Here to Stay turns that engineer's view on the economy those systems are now building, and arrives at a conclusion most writing on AI avoids: the problem is not that machines will take the jobs. The problem is who owns the machines.
The argument, in one line. The productivity gains from artificial intelligence are flowing to capital, not to labour, and this is not a law of physics. It is a design choice, renewed every quarter by institutions we have not bothered to update. In May 2026, Anthropic raised $65 billion at a valuation near a trillion dollars; weeks later, Alphabet guided to roughly $185 billion of AI-driven capital spending in a single year. Not one line in either balance sheet reserves a claim for the workers whose tasks those systems are being trained to perform.
Why this book is different. It refuses both of the comforting stories. It is not a warning about robots, and it is not a manifesto for a workless utopia funded by a universal cheque. The case it makes is that redistribution, taxing the winners after the fact and handing the proceeds down, is the wrong instrument. It leaves ownership exactly where it is and asks the political system to claw back the gains forever. The alternative is predistribution: changing who owns the productive assets before the returns are extracted, so that citizens hold a stake in the output rather than a floor beneath them.
What the book works through. It starts with the evidence that pay and productivity came apart fifty years ago, long before AI, and that AI is the perfection of that older mechanism rather than its cause. It examines the new micro-giants, firms generating millions of dollars in revenue per employee, and what they reveal about the collapsing link between work and value. It takes the governance problem seriously: when three asset managers vote a fifth of every large American company, ownership is already concentrated in ways the law never anticipated. It studies the two places on earth where citizen ownership works at scale, Norway's sovereign fund and the Alaska Permanent Fund, and is honest about what they can and cannot teach the rest of us. And it asks the question the technical fixes never reach: what people are for, once income is no longer the thing that organises a life.
The book takes its title from the early automobile, built to look like a horse carriage so it would not frighten its owners. The Horsey Horseless, a machine wearing a horse's face. We are making the same mistake with the most powerful productivity technology in history, governing it with the institutions of the industrial age and hoping the resemblance holds.
Vanheeswijck writes as an engineer, not an economist, and that is the point. The diagnosis comes from inside the machine, from someone who built the pipelines and the automation the argument is about. The result is concrete where this debate is usually abstract, and specific where it is usually consoling.
The window for predistribution is open now, while the assets are still being assembled and the ownership is still being decided. It will not stay open. The Horse Is Here to Stay is the argument for walking through it before it closes.

Work, Wages, and Human Purpose in the Age of Intelligent Machines

The Horse Is Here to Stay

Bist du einer von vielen, die gute Arbeit leisten - aber trotzdem übersehen werden?
Oder wissen Menschen sofort, wer du bist, wofür du stehst und warum sie dir vertrauen sollten?

Social Media bietet heute jedem die Möglichkeit, sichtbar zu werden. Doch Reichweite und Views allein machen noch keine starke Personal Brand.
Entscheidend ist:
- Aufmerksamkeit zu gewinnen
- im Gedächtnis zu bleiben
- Vertrauen aufzubauen
Erst wenn Menschen deinen Namen mit etwas verbinden, kann er an Wert gewinnen - und du zur ersten Wahl werden.
Als Kamiar Bar Bar und Maurice Impraim mit Teaching Finance begannen, waren ihre Inhalte fachlich gut, doch ihre ersten Videos sah kaum jemand. Dann ging eines davon viral und innerhalb weniger Monate wuchs ihre Reichweite rasant.
Doch auch Hunderttausende Follower und Millionen Views sorgten nicht automatisch dafür, dass Menschen ihre Namen kannten und wussten, wofür sie standen.
Genau hier setzt WIE VIEL IST DEIN NAME WERT? an.
Kamiar und Maurice beschäftigen sich mit der Frage, warum manche Menschen Aufmerksamkeit gewinnen, im Gedächtnis bleiben und Vertrauen aufbauen, während andere trotz großer Kompetenz kaum wahrgenommen werden.
Die entscheidenden Mechanismen liegen für die beiden tiefer als kurzlebige Algorithmus Hacks oder die perfekte Posting Uhrzeit:
- Was weckt Aufmerksamkeit?
- Was bleibt im Gedächtnis?
- Welche Rolle spielen Haltung, Wiedererkennbarkeit und die eigene Geschichte?
- Und wie entsteht aus Reichweite eine Community, die einem wirklich vertraut?
Aus ihren eigenen Erfahrungen haben Kamiar und Maurice ein System entwickelt, das Unternehmern, Experten und Kreativen dabei hilft, ihre Sichtbarkeit gezielt aufzubauen.
Sie sprechen über:
- die Angst, sich öffentlich zu zeigen
- die Wirkung von Reibung und klarer Positionierung
- Storytelling
- Content
- Personal Brands
- Reputation
Und über eine Erkenntnis, die sie selbst erst lernen mussten:
Tausend echte Fans können wertvoller sein als Millionen Views.
WIE VIEL IST DEIN NAME WERT? zeigt, was es braucht, damit Menschen sich an dich erinnern und du zur ersten Wahl wirst.

Bist du einer von vielen, die gute Arbeit leisten – aber trotzdem übersehen werden? Oder wissen Menschen sofort, wer du bist, wofür du stehst und warum sie dir vertrauen sollten?Social Media bietet heute jedem die Möglichkeit, sichtbar zu werden. Doch Reichweite und Views allein machen noch keine starke Personal Brand. Entscheidend ist: - Aufmerksamkeit zu gewinnen - im Gedächtnis zu bleiben - Vertrauen aufzubauen Erst wenn Menschen deinen Namen mit etwas verbinden, kann er an Wert gewinnen – und du zur ersten Wahl werden. Als Kamiar Bar Bar und Maurice Impraim mit Teaching Finance begannen, waren ihre Inhalte fachlich gut, doch ihre ersten Videos sah kaum jemand. Dann ging eines davon viral und innerhalb weniger Monate wuchs ihre Reichweite rasant. Doch auch Hunderttausende Follower und Millionen Views sorgten nicht automatisch dafür, dass Menschen ihre Namen kannten und wussten, wofür sie standen. Genau hier setzt WIE VIEL IST DEIN NAME WERT? an. Kamiar und Maurice beschäftigen sich mit der Frage, warum manche Menschen Aufmerksamkeit gewinnen, im Gedächtnis bleiben und Vertrauen aufbauen, während andere trotz großer Kompetenz kaum wahrgenommen werden. Die entscheidenden Mechanismen liegen für die beiden tiefer als kurzlebige Algorithmus Hacks oder die perfekte Posting Uhrzeit: - Was weckt Aufmerksamkeit? - Was bleibt im Gedächtnis? - Welche Rolle spielen Haltung, Wiedererkennbarkeit und die eigene Geschichte? - Und wie entsteht aus Reichweite eine Community, die einem wirklich vertraut? Aus ihren eigenen Erfahrungen haben Kamiar und Maurice ein System entwickelt, das Unternehmern, Experten und Kreativen dabei hilft, ihre Sichtbarkeit gezielt aufzubauen. Sie sprechen über: - die Angst, sich öffentlich zu zeigen - die Wirkung von Reibung und klarer Positionierung - Storytelling - Content - Personal Brands - Reputation Und über eine Erkenntnis, die sie selbst erst lernen mussten: Tausend echte Fans können wertvoller sein als Millionen Views. WIE VIEL IST DEIN NAME WERT? zeigt, was es braucht, damit Menschen sich an dich erinnern und du zur ersten Wahl wirst.

Unübersehbare Personal Brands: Wie Menschen zu Marken werden

Wie viel ist dein Name Wert

Digital Kaizen

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