Developing Your Case for Support

The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler--a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso--Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable gifts.

Developing Your Case for Support provides a framework for identifying and synthesizing all the reasons your nonprofit is worthy of support. Step by step, the author clearly shows how you can develop a persuasive case that will include the most compelling reasons for your supporters to give your organization money. The workbook shows how to

• Work with staff, boards, and volunteers to develop your case for support
• Form a database of information essential for creating a strong case
• Test your case among your donor constituency
• Write a winning case statement that gets results
• Regularly test the effectiveness of your case for support

Developing Your Case for Support is the fourth book in the Excellence in Fund Raising Workbook Series developed by Jossey-Bass together with The Fund Raising School at Indiana University. These workbooks offer practical, high quality resources on key topics in fund raising.