De Gruyter Handbook of Fashion Marketing
Herausgegeben von:
Mitterfellner, OlgaThis handbook provides a comprehensive overview of fashion marketing. It covers classic topics such as fashion promotion, branding and advertising, consumer behaviour and luxury fashion as well as current topics such as the impact of digitalization on fashion marketing and sustainability.
Juni 2026, ca. 463 Seiten, De Gruyter Handbooks in Business, Economics and Finance, Englisch
De Gruyter
978-3-11-156463-0
De Gruyter
978-3-11-156463-0
This handbook provides a comprehensive overview of fashion marketing. It covers classic topics such as fashion promotion, branding and advertising, consumer behaviour and luxury fashion as well as current topics such as the impact of digitalization on fashion marketing and sustainability.
Juni 2026, ca. 463 Seiten, De Gruyter Handbooks in Business, Economics and Finance, Englisch
De Gruyter
978-3-11-156463-0
De Gruyter
978-3-11-156463-0
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