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D2C Breakthrough

Arman M: D2C Breakthrough

A Complete Roadmap To Build A Direct-To-Consumer Brand Using Viral Content, Influencers, Storytelling, Funnels, Paid Ads, And Retention Systems That Create Repeat Customers

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

A Memoir of Hollywood Heartbreak, Hard Passes, and Non-Vegan Deliciousness

Ice Cream Man

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

60 Lessons for Leaders in an Uncertain World

Next Gen CEO

How to Bootstrap and Scale a Successful Professional Services Firm

Champagne Taste, Beer Budget

Harriman House Essentials

The Illusion of Choice

When I Grow Up

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Organizations have been promised that AI will revolutionize them. But what ends up happening is that AI ends up being introduced like standard software. When productivity is the only focus of enterprise AI, the real insights that AI can offer prove elusive. This book shows a better way. Written by leading AI expert and keynote speaker Richard Foster-Fletcher, The AI Gap explains why enterprise AI in most organizations isn't producing the insights that were promised. AI enters as a promise of new intelligence but passes through the procurement, security, legal and compliance systems built for standard software. These systems strip AI of its potential. This book traces how this happens, why it persists and what organization must change to capture the insights AI can deliver. This book will explain why the way AI is implemented keeps restricting its potential and what organization must change to capture the true value of AI. AI works best when it and employees are given the freedom to explore, challenge ideas and use AI in new and create ways. This book is about developing the structures, the environment, and the culture that allows AI to flourish in an organization as a key driver of insights rather than a simple productivity improvement.

How to Fix Enterprise AI and Get Real Insights

The AI Gap

D2C Breakthrough

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