Inhalt
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Bibliografische Angaben
Dezember 2015, 185 Seiten, Englisch
Springer Nature EN
978-1-349-34442-0