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Customer Relationship Management
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Customer Relationship Management

Concepts, Applications and Technologies
Buch (broschiert)ca. 120.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

Januar 2024, ca. 346 Seiten, Englisch
Taylor and Francis
978-1-03-224744-1

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