Customer Relationship Management
Customer Relationship Management
Concepts, Applications and Technologies
Inhalt
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Bibliografische Angaben
Januar 2024, 346 Seiten, Englisch
Taylor and Francis
978-1-03-224744-1