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Customer Relationship Management
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Customer Relationship Management

Concepts, Applications and Technologies
Livre (broché)env. 120.00 CHF
livrable dans env. 10-20 jours

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

janvier 2024, env. 346 pages, Anglais
Taylor and Francis
978-1-03-224744-1

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