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Cristina Jardón

Cultura del Bienestar

*NEW YORK TIMES BESTSELLER* As seen in The Financial Times Business Books of the Month "If you work, and you talk, you need this book." - Jefferson Fisher, bestselling author of 'The Next Conversation' From the creator of AdviceWithErin, the 'internet's big sister' for your career, comes the straight-talking guide to what to say at work-and how to say it with confidence. You know that moment. You're in an interview, on a Zoom, or sitting in a meeting. Someone says, "Tell me about yourself." And your mind goes blank. What are they really asking? Why does everyone else seem to know the rules? And why didn't anyone teach us this? Erin McGoff is here to do just that. In The Secret Language of Work, Erin shares her signature, customisable scripts to help you handle the moments that matter most, from interviews and salary negotiations to setting boundaries, speaking up in meetings, navigating office politics and advocating for yourself. You'll learn exactly what to say, word for word, so you can stop second-guessing and start showing up with clarity. Learning how to say the right words, in the right order, in the right way, at the right time, is an art that too few people are taught. But communication is the ultimate career advantage. And it's a skill you can learn. With Erin's practical advice and no-nonsense scripts, you'll master the secret language of work, build real confidence, and create the career you deserve.

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

Bevyn Boys

'Wenn er Eis verkörpert, bin ich ein verdammtes Feuerinferno.'

 Marissa Gallagher ist Immobilienmaklerin und lässt sich von niemandem unterkriegen. Auch nicht von Calder Bevyn, ihrem größten Konkurrenten. Calder leitet gemeinsam mit seinen Brüdern die Bevyn Estates und ist der Prince Charming von New York. Doch dann schnappt Marissa ihm einen Deal vor der Nase weg und wird prompt vom CEO und Bruder von Calder eingestellt. Als Rivalen im selben Unternehmen kämpfen sie darum, die Nummer eins im Verkauf zu werden - bis echte Gefühle ins Spiel kommen und sich Marissa und Calder nicht mehr sicher sind, ob sie noch gewinnen wollen oder längst dabei sind, ihre Herzen zu verlieren ...

'Mit den BEVYN BOYS hat April eine neue Reihe geschaffen, die für alle den nächsten Book Boyfriend bereithält - handsome, charmant und unwiderstehlich anziehend!' books.with.jenny

Auftakt der neuen Reihe von April Dawson

Dieses Buch gibt es in zwei Versionen: mit und ohne Motiv-Farbschnitt. Sobald die Farbschnitt-Ausgabe ausverkauft ist, liefern wir die Ausgabe ohne Farbschnitt aus.

»Wenn er Eis verkörpert, bin ich ein verdammtes Feuerinferno.«
 Marissa Gallagher ist Immobilienmaklerin und lässt sich von niemandem unterkriegen. Auch nicht von Calder Bevyn, ihrem größten Konkurrenten. Calder leitet gemeinsam mit seinen Brüdern die Bevyn Estates und ist der Prince Charming von New York. Doch dann schnappt Marissa ihm einen Deal vor der Nase weg und wird prompt vom CEO und Bruder von Calder eingestellt. Als Rivalen im selben Unternehmen kämpfen sie darum, die Nummer eins im Verkauf zu werden - bis echte Gefühle ins Spiel kommen und sich Marissa und Calder nicht mehr sicher sind, ob sie noch gewinnen wollen oder längst dabei sind, ihre Herzen zu verlieren ...
»Mit den BEVYN BOYS hat April eine neue Reihe geschaffen, die für alle den nächsten Book Boyfriend bereithält - handsome, charmant und unwiderstehlich anziehend!« books.with.jenny
Auftakt der neuen Reihe von April Dawson 
Dieses Buch gibt es in zwei Versionen: mit und ohne Motiv-Farbschnitt. Sobald die Farbschnitt-Ausgabe ausverkauft ist, liefern wir die Ausgabe ohne Farbschnitt aus.

Selling Dreams

At the heart of strategic management is the definition of a company’s business unit strategy, which is supported by corporate portfolio management. While the concept of corporate portfolio management, its role within the strategic management process, as well as the corresponding corporate portfolio instruments have been extensively addressed by literature, the communication of corporate portfolio information towards a company's shareholders and other stakeholders has not received in depth research attention yet. This book offers an innovative research approach by creating a concept for corporate portfolio communication including its dimensions, extent and communication, based on which stock market and behavioral CEO antecedents are investigated.

At the heart of strategic management is the definition of a company’s business unit strategy, which is supported by corporate portfolio management. While the concept of corporate portfolio management, its role within the strategic management process, as well as the corresponding corporate portfolio instruments have been extensively addressed by literature, the communication of corporate portfolio information towards a company's shareholders and other stakeholders has not received in depth research attention yet. This book offers an innovative research approach by creating a concept for corporate portfolio communication including its dimensions, extent and communication, based on which stock market and behavioral CEO antecedents are investigated.

Dimensions and Antecedents of its Extent

Corporate Portfolio Communication

The persistent underrepresentation of women in executive roles remains a critical issue in contemporary organizations, particularly when intersecting with motherhood. Despite growing awareness and institutional commitments to gender equality, female leaders continue to encounter systemic barriers that hinder their career progression, especially when navigating family planning decisions. The “career-motherhood dilemma,” the tension between professional advancement and the desire to become a mother, is a complex challenge shaped by sociocultural expectations, organizational practices, and internalized pressures.
 
 Through qualitative interviews with women in top executive roles – specifically CEOs and CFOs, this volume explores the role of leadership and motherhood, investigating the factors that influence the decision to become a mother and how this decision interacts with career trajectories. This book enriches the understanding of female leadership by shedding light on how motherhood shapes career trajectories at the executive level.
 
 By amplifying the experiences of female leaders, it offers both theoretical contributions and practical implications – calling for more inclusive organizational norms and providing actionable insights for policymakers and firms aiming to support women in balancing leadership and motherhood without compromising career advancement.
 Barbara Sveva Magnanelli
 is Associate Professor of Accounting and Management at John Cabot University and former Chair of the Department of Business Administration. She teaches Accounting, Financial Statement Analysis, and Corporate Governance. Her research focuses on corporate governance, gender diversity, financial fraud, and female leadership. She publishes in leading journals and presents at major conferences.
 Elisa Raoli
 is Assistant Professor at Catholic University of Milan, teaching financial accounting and corporate reporting. She held positions at LUISS and George Washington University. Her research focuses on financial accounting, corporate governance, earnings management, and international standards. She publishes widely and is ASN-qualified Associate Professor in Italy.

The persistent underrepresentation of women in executive roles remains a critical issue in contemporary organizations, particularly when intersecting with motherhood. Despite growing awareness and institutional commitments to gender equality, female leaders continue to encounter systemic barriers that hinder their career progression, especially when navigating family planning decisions. The “career-motherhood dilemma,” the tension between professional advancement and the desire to become a mother, is a complex challenge shaped by sociocultural expectations, organizational practices, and internalized pressures.Through qualitative interviews with women in top executive roles – specifically CEOs and CFOs, this volume explores the role of leadership and motherhood, investigating the factors that influence the decision to become a mother and how this decision interacts with career trajectories. This book enriches the understanding of female leadership by shedding light on how motherhood shapes career trajectories at the executive level.By amplifying the experiences of female leaders, it offers both theoretical contributions and practical implications – calling for more inclusive organizational norms and providing actionable insights for policymakers and firms aiming to support women in balancing leadership and motherhood without compromising career advancement.

Navigating Careers at the Top

Female Leadership and Motherhood

KI ist nicht das Projekt. KI ist der Stresstest Ihrer Führung.
Während viele Unternehmen Pilot um Pilot starten, entstehen parallel neue Risiken: unklare Verantwortung, Schatten-Governance, Kostenexplosion, Compliance-Lücken - und eine Organisation, die schneller wird, aber nicht stabiler.
Die Wirbelsäule der Zukunft liefert den fehlenden Bauplan: Wie Sie KI als Transformationsmotor nutzen, ohne Ihre Organisation zu überdehnen.
Sie erhalten ein praxiserprobtes Leadership- und Governance-System, das Vision, Kultur, Portfolio und Betrieb zusammenführt - damit aus KI-Inseln ein skalierbares Programm wird.

- Board-taugliche Entscheidungsrahmen inkl. Rollen, Eskalationswegen und Steering-Committee-Setup
- One-Page Governance-Canvas + 8 präzise Board-Fragen für Strategy Sessions
- Programm- und Portfolio-Logik: Priorisierung, Ressourcensteuerung, Pilot-Gates, Lernzyklen
- Use-Case-Blueprints, u. a. Customer Data Product, Decision Support und GenAI-Produktinnovation
- KPI-Dashboard-Template: von Pilot zu Skalierung zu Produkt
- Pilot-Readiness-Checklist für Privacy, Security und IP
- FinOps für KI: Kostenmodelle, Reporting und Skalierung ohne Budget-Schock
- Must-Klauseln für NDA, AVV, IP-Ownership und Exit-Regeln
- Reskilling als Business Case: Wertschöpfung erhöhen statt Wissen verlieren
- Kultur- und Change-Hebel: psychologische Sicherheit, Feedback, Lernreife und Führungsrituale
Die Zukunft gehört nicht den Lautesten und nicht den Schnellsten. Sie gehört den Unternehmen, die mit einer starken Wirbelsäule Klarheit in Entscheidungen, Disziplin in der Umsetzung und Stärke in der Führung verbinden.
Genau das zeigt dieses Buch: wie Unternehmen ihre Wirbelsäule stärken, Komplexität beherrschen und Wandel in echte Wirkung verwandeln.

Leadership, KI und die industrielle Revolution der Organisationen

Die Wirbelsäule der Zukunft

“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.” —Satoru Iwata THE USA TODAY BESTSELLER “A book that anyone who cares about gaming should own and read.” —Forbes In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the “Iwata Asks” series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history.

Words of Wisdom from Satoru Iwata, Nintendo's Legendary CEO

Ask Iwata

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Dieses Buch gibt es in zwei Versionen: mit und ohne Farbschnitt. Sobald die Farbschnitt-Ausgabe ausverkauft ist, liefern wir die Ausgabe ohne Farbschnitt aus.

'Ich sehe dich, Phyn. Sehe, wer du bist.'

Im Wahlkampf ihrer Mutter steht Josephine 'Phyn' Pearce unter Druck. Sie braucht dringend einen Job und einen Partner, um den Erwartungen der Öffentlichkeit gerecht zu werden. In der Hoffnung, mit ihrem Jugendschwarm Gideon Bevyn, dem CEO der Bevyn Estates, zusammenzuarbeiten, übernimmt sie ein Projekt im Unternehmen ihrer Familie. Doch statt Gideon wird ihr ausgerechnet dessen jüngster Bruder Adric zugeteilt, der berüchtigte Bad Boy der Bevyn Boys. Da sein Ruf ihn bald seinen Platz in der Firma kosten könnte, schlägt er Phyn einen Deal vor: Sie geht eine Fake-Beziehung mit ihm ein, um sein Image zu verbessern, und er hilft ihr dabei, seinem großen Bruder näherzukommen. Der Plan scheint perfekt - bis Phyn sich fragt, wem ihr Herz wirklich gehört ...

'Eine grandiose Fake-Dating-Story mit einem BookBoyfriend, an den ich mein Herz schneller verloren habe, als er eine New Yorker Immobilie verkaufen könnte. Ich habe die Seiten geradezu verschlungen!' Laurie Harmening

Band 2 der BEVYN-BOYS-Reihe von April Dawson

Dieses Buch gibt es in zwei Versionen: mit und ohne Farbschnitt. Sobald die Farbschnitt-Ausgabe ausverkauft ist, liefern wir die Ausgabe ohne Farbschnitt aus.»Ich sehe dich, Phyn. Sehe, wer du bist.«Im Wahlkampf ihrer Mutter steht Josephine »Phyn« Pearce unter Druck. Sie braucht dringend einen Job und einen Partner, um den Erwartungen der Öffentlichkeit gerecht zu werden. In der Hoffnung, mit ihrem Jugendschwarm Gideon Bevyn, dem CEO der Bevyn Estates, zusammenzuarbeiten, übernimmt sie ein Projekt im Unternehmen ihrer Familie. Doch statt Gideon wird ihr ausgerechnet dessen jüngster Bruder Adric zugeteilt, der berüchtigte Bad Boy der Bevyn Boys. Da sein Ruf ihn bald seinen Platz in der Firma kosten könnte, schlägt er Phyn einen Deal vor: Sie geht eine Fake-Beziehung mit ihm ein, um sein Image zu verbessern, und er hilft ihr dabei, seinem großen Bruder näherzukommen. Der Plan scheint perfekt - bis Phyn sich fragt, wem ihr Herz wirklich gehört ...
 »Eine grandiose Fake-Dating-Story mit einem BookBoyfriend, an den ich mein Herz schneller verloren habe, als er eine New Yorker Immobilie verkaufen könnte. Ich habe die Seiten geradezu verschlungen!« 
 Laurie Harmening
 Band 2 der 
 BEVYN-BOYS
 -Reihe von April Dawson

Building Trust

The surprising story of how corporate scandals - from Enron to the Facebook privacy scandal - change the way the world works for the better. Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandals don't simply dominate news cycles: they can provoke us to demand better policy, spurring governments to adopt rules that protect us from massive corporations run amok. Today it is giant companies, not governments, who run the world. They launch rockets into space, control satellite communication and develop era-defining AI technologies. But around the globe, these corporate titans are facing increasing public hostility. Tech giants are seen as promoting misinformation, undermining democracy and violating our privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on real-life examples such as the powdered milk scandal that rocked France, the VW scandal in Germany, the Goldman Sachs scandal in the United States, Cambridge Analytica in Britain and Samsung in South Korea - the authors show that these scandals are not just symptoms of a careless corporate elite, they are opportunities for real political change. Pepper Culpepper and Taeku Lee reveal how the shared anger of citizens can be channelled into a backlash that has the potential to reinvigorate our failing democracies. One corporate scandal at a time.

The Age of Corporate Scandal and How it Could Save Democracy

Billionaire Backlash

A NEW YORKER AND ECONOMIST BEST BOOK OF 2026“An illuminating book that examines where Mr. Musk came from and the episodes that shaped his worldview. In many ways it is the inverse of Walter Isaacson’s authorised biography. . . . the authors provide a portrait of his psyche that is arguably more revealing. . . . the resulting book is, you might say, a Musk-read.” –The Economist"Muskism cuts straight to the core of the man and the moment, explaining how a mercurial, conspiracy-prone, vicious bastard can inspire loyalty and billions in other peoples' money, and the nightmare world he wants to build with those billions." –Cory Doctorow, author of EnshittificationA Financial Times Best Book of Summer 2026 • A Kirkus Most Anticipated Nonfiction Book of Spring 2026 • A Literary Hub Most Anticipated Book of the YearA pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal ageEveryone’s got an Elon take. He’s a messiah. A menace; a genius; a clown. The verdicts differ, but they share one theme: they treat him as an individual.Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His cars run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.Muskism sells itself as the future but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s pro-natalist but anti-immigrant, futurist but reactionary. It speaks of humanity but warns against empathy.Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next. To read Muskism is to understand the machinery that made the man, and the world he’s making next, based on his philosophy of power in the spheres of: <ul><li>Silicon Valley: A sharp analysis of Elon Musk as more than a tech CEO, introducing “Muskism” as a new Silicon Valley paradigm shaping artificial intelligence, startups, and 21st-century capitalism.</li><li>Big Tech, AI &amp; the Future of Capitalism: Examines Tesla, SpaceX, and digital platforms through concepts like techno-sovereignty, automation, and “state symbiosis,” revealing how Big Tech is restructuring markets, innovation, and economic power.</li><li>Geopolitics, Power &amp; the Tech Billionaire Era: Explores how Musk’s companies influence global politics, infrastructure, and governance—from satellite networks to energy systems—showing how private tech power is reshaping international relations.</li></ul>

“An illuminating book that examines where Mr. Musk came from and the episodes that shaped his worldview. In many ways it is the inverse of Walter Isaacson’s authorised biography. . . . the authors provide a portrait of his psyche that is arguably more revealing. . . . the resulting book is, you might say, a Musk-read.” –The Economist"Muskism cuts straight to the core of the man and the moment, explaining how a mercurial, conspiracy-prone, vicious bastard can inspire loyalty and billions in other peoples' money, and the nightmare world he wants to build with those billions." –Cory Doctorow, author of EnshittificationA New Yorker Most Anticipated Book of the Year • A Financial Times Most Anticipated Nonfiction Book of the Year • A Kirkus Most Anticipated Nonfiction Book of Spring 2026• A Literary Hub Most Anticipated Book of the YearA pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal ageEveryone’s got an Elon take. He’s a messiah. A menace; a genius; a clown. The verdicts differ, but they share one theme: they treat him as an individual.Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His cars run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.Muskism sells itself as the future but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s pro-natalist but anti-immigrant, futurist but reactionary. It speaks of humanity but warns against empathy.Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next. To read Muskism is to understand the machinery that made the man, and the world he’s making next, based on his philosophy of power in the spheres of: <ul><li>Silicon Valley: A sharp analysis of Elon Musk as more than a tech CEO, introducing “Muskism” as a new Silicon Valley paradigm shaping artificial intelligence, startups, and 21st-century capitalism.</li><li>Big Tech, AI &amp; the Future of Capitalism: Examines Tesla, SpaceX, and digital platforms through concepts like techno-sovereignty, automation, and “state symbiosis,” revealing how Big Tech is restructuring markets, innovation, and economic power.</li><li>Geopolitics, Power &amp; the Tech Billionaire Era: Explores how Musk’s companies influence global politics, infrastructure, and governance—from satellite networks to energy systems—showing how private tech power is reshaping international relations.</li></ul>

A Guide for the Perplexed

Muskism

'Peter Cuneo distills a lifetime of courageous leadership into timeless lessons for a world in flux' Soledad O'Brien Peter Cuneo, who rescued Marvel Entertainment from near bankruptcy and orchestrated its $4.5 billion Disney sale, knows leadership. In Superhero Leadership he distils decades of turnaround expertise into leadership fundamentals. Drawing from successful transformations at Marvel, Black &amp; Decker, Remington, and Clairol, Cuneo identifies the essential attitudes, philosophies, behaviours and instincts that define transformative leadership. Through narratives and case studies, he teaches core competencies including company values, culture building, change management, crisis leadership, and self-maintenance - equipping readers to become leaders who inspire loyalty, drive success and unlock their team's full potential.

28 Rules for Turnarounds and Transformation

Superhero Leadership

These leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9/11 attacks, in war-torn Ukraine, and on the NFL sidelines. Dr. Thom Mayer doesn’t just talk about leadership: he lives it in the world’s most high-stakes situations. From commanding the 9/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn’t about titles or positions. It’s about action. In this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: “Leadership is worthless . . . but leading is priceless.” “Power is worthless . . . but influence is priceless.” “Success is worthless . . . but failure is priceless.” Through gripping stories from the Pentagon’s smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act. Whether readers are managing a team, raising a family, or facing a crossroads, Mayer’s hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn’t theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance.

These leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9/11 attacks, in war-torn Ukraine, and on the NFL sidelines. Dr. Thom Mayer doesn’t just talk about leadership: he lives it in the world’s most high-stakes situations. From commanding the 9/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn’t about titles or positions. It’s about action. In this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: “Leadership is worthless . . . but leading is priceless.” “Power is worthless . . . but influence is priceless.” “Success is worthless . . . but failure is priceless.” Through gripping stories from the Pentagon’s smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act. Whether readers are managing a team, raising a family, or facing a crossroads, Mayer’s hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn’t theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance.

What I Learned from 9/11, the NFL, and Ukraine

Leadership Is Worthless…But Leading Is Priceless

Cultura del Bienestar

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