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Ellert L: Corporate Social
Responsibility und Diversity Management

Corporate Social Responsibility und Diversity Management

Relevanz und Umsetzung einer Corporate Social Responsibility-Kommunikation im Kontext von Verantwortung für Vielfalt

Human creativity is a skill that can be cultivated over a person's lifetime, supporting imagination, adaptability, and resilience. Drawing from decades of established creativity scholarship, Human Creativity in the Age of AI offers a guide to begin and sustain this journey. Rather than treating AI as a technical add-on or substitute for human thinking, this book examines whether and how to integrate AI intentionally into the creative process. The result is a collection of practical frameworks and resources for strengthening human creative capacity. These are designed to help navigate human + AI co-creation and foster meaningful innovation in our technologically mediated world.Designed for flexibility, the book can be read cover to cover, explored chapter by chapter, or opened at any point for reflection, discovery, and practical application.

Human Creativity in the Age of AI

Inklusionsvereinbarung! Aktuelles Wissen zum Thema - Das EXTRA


Basiswissen und aktuelle Grundlagen Umfangreiche Arbeitshilfen und Muster
Fragen und Antworten

Mit einer Inklusionsvereinbarung legen Arbeitgeber und Interessenvertretungen gemeinsam verbindliche Ziele und Maßnahmen fest, um die Teilhabe schwerbehinderter und gleichgestellter Menschen im Betrieb oder in der Dienststelle nachhaltig zu fördern. Sie schafft einen klaren Rahmen für Inklusion und Rehabilitation und kann beispielsweise Regelungen zur Personalplanung, zur Ausgestaltung von Arbeitsplätzen, zu Qualifizierungsmaßnahmen oder zur beruflichen Wiedereingliederung enthalten. Dadurch werden die Beschäftigungsmöglichkeiten verbessert und Barrieren im Arbeitsalltag gezielt abgebaut. Das EXTRA zum Thema unterstützt Interessenvertretungen und Arbeitgeber dabei, passende Lösungen für die betriebliche Praxis zu entwickeln. Unser Autor Rechtsanwalt Thorsten Blaufelder beantwortet häufig auftretende Fragen rund um die Inklusionsvereinbarung, erläutert rechtliche Hintergründe verständlich und gibt wertvolle Hinweise für die Umsetzung. Darüber hinaus teilt er praktische Handlungshilfen, konkrete Beispiele und hilfreiche Tipps, die die Ausarbeitung und Anwendung einer wirksamen Inklusionsvereinbarung erleichtern.


Thorsten Blaufelder: 
Rechtsanwalt, Fachanwalt für Arbeitsrecht, Dornhan.

Gesetzliche Regelungen und Handlungsempfehlungen

EXTRA zur Inklusionsvereinbarung

Ergebnisse, Leistung und Erfolg werden häufig mit Methoden, Routinen und Zielsystemen erklärt.Wir leben in einem Zeitalter der totalen Verfügbarkeit. Noch nie hatten wir so viel Wissen zur Verfügung wie heute. Künstliche Intelligenz beantwortet Fragen und löst Aufgaben in Sekunden, wofür frühere Generationen Jahre brauchten. Dennoch scheitern viele Menschen und Organisationen an der Umsetzung ihres Wissens und dem nachhaltigen Erreichen eigener Ansprüche.Professor Lukas Martin entschlüsselt dieses Paradoxon basierend auf neuesten wissenschaftlichen Erkenntnissen und alten Weisheiten aus Medizin, Neurobiologie und Verhaltenspsychologie.Das Buch untersucht, warum Menschen und Organisationen unter Druck selten ihren Zielen folgen, sondern auf tief verankerte Identitätsstrukturen, Gewohnheiten und innere Selbstbilder zurückfallen.Im Zentrum steht, dass Leistung, Entscheidungsfähigkeit und langfristige Entwicklung weniger von kurzfristiger Optimierung, Balance und Disziplin als von konsistenter, lebenslanger Identitätsbildung abhängt. Auf dieser Grundlage entsteht ein neuer Blick auf Motivation, Resilienz und die Voraussetzungen eines erfüllten und wirksamen Lebens.Ein Sachbuch über Identität, Verhalten und die Frage, warum nachhaltiger Erfolg nicht in Methoden oder Zielen liegt - sondern "inside us"."Erfolg kommt von innen. Das war meine Überzeugung im Tor und ist es heute als Unternehmer. Ein starkes, inspirierendes Buch für alle, die wirklich etwas bewegen wollen." - Oliver Kahn

Warum wir oft wissen, was zu tun ist, es aber trotzdem nicht tun

inside us

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

A Practical Guide to Ethics in Public Relations

Understand how circular economy principles reshape business strategy and practice. The Circular Economy by Suzanne Smit and Uthayasankar Sivarajah is a practical and theory-informed textbook for postgraduate and final-year undergraduate students studying Circular Economy, Sustainable Business and related business and management courses. Aligned with contemporary module outcomes, it addresses why circular economy thinking is essential for modern business and how organizations can embed sustainability across core functions. The textbook examines how businesses can plan, implement and manage circular transitions by integrating circular economy principles, metrics and decision-making frameworks into everyday business activity. Structured around four interrelated stages, it explores strategic planning, resource organization, leadership and control mechanisms that enable organizations to move from linear to circular models. Real-world examples from Ikea, the Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger demonstrate how circular strategies are applied in practice across industries and regions. This textbook includes: - A four-part framework covering planning, organizing, leading and controlling circular economy initiatives - Clear explanations of circular economy theories, strategies and performance metrics - Application of circular principles to finance, operations, supply chain management and business storytelling - Real-world examples illustrating how organizations manage circular transitions - Online resources including lecturer slides and a lecturer's manual Whether studying sustainable business or preparing for roles in strategy, operations or sustainability, this textbook equips students with the knowledge and practical insight needed to support and lead circular transformation in organizations.

Strategies and Principles for Responsible Businesses

The Circular Economy

Routledge Research in Human Rights Law

Business and Human Rights in Africa raises interesting questions about the legitimacy and long-term viability of the business and human rights agenda in Africa, and in developing countries more generally. It explores the key issues for business and human rights in Africa and asks how and to what extent are the UN Guiding Principles changing the law and policy in Africa or the behavior of businesses operating in the continent? The book examines both the international and regional legal and policy initiatives on business and human rights in Africa and how these initiatives are being implemented in selected countries.

One of the most significant debates in international human rights law and in international law generally in the 21st century is about the responsibility of businesses for human rights in their areas of influence. The last decade witnessed significant, arguably monumental, development in global norms pertaining to the human rights obligation of businesses. Of particular significance is the emergence of a distinct business and human rights agenda driven by two normative instruments: the 2008 Protect, Respect and Remedy: a Framework for Business and Human Rights and the 2011 UN Guiding Principles on Business and Human Rights.Business and Human Rights in Africa raises interesting questions about the legitimacy and long-term viability of the business and human rights agenda in Africa, and in developing countries more generally. It explores the key issues for business and human rights in Africa and asks how and to what extent are the UN Guiding Principles changing the law and policy in Africa or the behavior of businesses operating in the continent? The book examines both the international and regional legal and policy initiatives on business and human rights in Africa and how these initiatives are being implemented in selected countries. Focusing in part on the extractive industry it consider the industry standards and best practices as well as the challenges the industry still faces in order to avoid human rights abuses. The book examines and evaluates emerging practices designed to minimize, manage, or mitigate corporate impact on human rights in Africa. It looks at the role of national and regional courts in Africa in ensuring accountability of businesses in Africa as well as considering the possible role for alternative dispute resolution mechanisms in realizing accountability.

History, Politics, Context, and Emerging Trends

Business And Human Rights in Africa

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

Framing the global “Whistleblowers’ Revolution” as a vital response to democratic malaise, this volume examines the socio-legal dynamics surrounding the exposure of illegal or unethical practices in both the public and private sectors. The analysis covers innovative legal frameworks and protective regimes across multiple jurisdictions while also closing the divide between theory and practice. The volume brings together contributions from distinguished scholars and practitioners alongside firsthand accounts from whistleblowers, resulting in a holistic approach that evaluates existing and prospective measures aimed at empowering truth-tellers and confronting entrenched cultures of silence.
The volume is structured to connect theory with lived experience. It moves from a transnational socio-legal analysis of global conditions (Part 1) to critical jurisdiction-based assessments across multiple countries (Part 2). The work then culminates in a series of firsthand narratives (Part 3), offered by insiders whose accounts reveal the significance, personal costs, and institutional consequences tied to speaking truth to power.

Framing the global “Whistleblowers’ Revolution” as a vital response to democratic malaise, this volume examines the socio-legal dynamics surrounding the exposure of illegal or unethical practices in both the public and private sectors. The analysis covers innovative legal frameworks and protective regimes across multiple jurisdictions while also closing the divide between theory and practice. The volume brings together contributions from distinguished scholars and practitioners alongside firsthand accounts from whistleblowers, resulting in a holistic approach that evaluates existing and prospective measures aimed at empowering truth-tellers and confronting entrenched cultures of silence.The volume is structured to connect theory with lived experience. It moves from a transnational socio-legal analysis of global conditions (Part 1) to critical jurisdiction-based assessments across multiple countries (Part 2). The work then culminates in a series of firsthand narratives (Part 3), offered by insiders whose accounts reveal the significance, personal costs, and institutional consequences tied to speaking truth to power.

Whistleblowers: Voices of Justice

Contemporary Studies in Corporate Law

Many attempts have been made to reduce the harms caused by business and to make companies become socially responsible. This book approaches the subject from a new perspective arguing that reflexive law offers the best means to align the interests of large companies with those of society and that recent developments in European company law fit a reflexive model. A reflexive company law, rather than trying to directly regulate companies, aims to affect internal decision-making processes to make companies responsive to outside interests and prevent them from operating as closed systems singularly focused on shareholder value. In this vein, the EU has recently imposed new obligations on companies to develop corporate sustainability reporting and due diligence processes as part of its objective to create a climate-neutral and sustainable economy. This book presents an argument for how the 'societal company' - a company that has an internal culture of transnational responsibility to do no harm but that retains the autonomy necessary to be economically productive - can be established through reflexive law. The book will appeal to researchers, policy makers and lawyers interested in corporate sustainability, regulatory theory, company law and EU law.

Sustainability, Shareholder Value, and European Company Law

The Societal Company

What works-and what doesn't-when companies try to do goodCan companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:¿ Will consumers pay more for eco-friendly products? ¿ Will employees work harder if they're paid a living wage? ¿ Do ESG (environmental, social, and governance) funds make a difference? ¿ Should you pay more for fair-trade coffee at your local café? (Yes, you should.)Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.

The Economics of Making Business Do the Greatest Good

The Model Company

Corporate Social Responsibility und Diversity Management

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