Bizarre Meetings, Bad Ideas, Brilliant Campaigns, and Other Tales from Tourism Marketing.
Confessions of a Tourism Director pulls back the curtain on the strange, hilarious, chaotic, and surprisingly emotional world of destination marketing.
From bizarre road trips and political landmines to creative breakthroughs and pop culture inspiration, veteran tourism marketer Chris Canfield shares hard-earned lessons from inside the tourism industry trenches.
This is not a textbook. It's a backstage pass.
>Inside, you'll discover:
- Real-world tourism lessons packed with humor, honesty, and disruption
- How pop culture quietly drives travel decisions
- The hidden power of storytelling and emotional connection
Sharp, funny, and unconventional, Confessions of a Tourism Director challenges readers to stop chasing bland campaigns and start creating stories people cannot stop talking about.
Because nobody travels for a tagline.
They travel for a feeling.