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Tämä e-kirja ei ole W3C EPUB -saavutettavuusohjeiden tai PDF UA -standardien mukaisesti optimoitu esteettömyyden kannalta. Se saattaa sisältää muita kuin esteettömiä elementtejä.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Produkt vom BFSG ausgenommen: barrierefreie Adaption stellt unverhältnismäßige Belastung für den Hersteller dar

Timo Järvensivu

Collaboration with a Pulse

Coordinating and Facilitating across Boundaries

Seminar paper from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This paper is about the brand collaboration "Coli" between the home and living online platform "Westwing" that excels in providing their customers a "curated shoppable magazine" with German market leader of residential real estate Vonovia. In the German market, a white space is emerging in the short-term housing market, serving tenants who are looking for an uncomplicated, fast, and convenient solution to get a personalized and unique flat "home away from home". Coli are flats provided by Vonovia and furnished by Westwing. Vonovia enables this concept of simplicity, choice and personalization with its more than 500 000 flats in 400 German locations. A Coli flat can be easily booked via app or website: a two-door process, in which in the first step the location and basic design of already existing flats are selected, in the second step tenants can book aesthetic personalization and services, enables the customer to get a perfect individualized flat. Coli’s target market are business travelers who must go on a project-related month(s)-long business trips or temporary trainings. The privacy of living in a flat that feels like home massively increases the recreational factor of its users. With the slogan "a home that relocates with you", Coli's mission is to offer an ”all-inclusive-solution” for an aesthetic, personalized, interior-designed home to anyone looking for an apartment for a limited period, with convenience, quick booking process and a ready-to-move-in approach, while satisfying the demands and concerns that usually arise during a short-term move.

Short-Term Housing Solution "Coli" in Germany. A Brand Collaboration between "Westwing" and "Vonovia"

Offers an expansive, unified theory of thought that brings together the vast resources of neuroscience, computation, and cognitive linguistics. What is an idea, and where does it come from? We experience thought as if it were abstract, but every thought is actually a physical thing, carried out by the neural systems of our brains. Thought does not occur neuron-by-neuron; it happens when neurons come together to form circuits and when simple circuits combine to form complex ones. Thoughts, then, derive their structures from the circuitry we also use for vision, touch, and hearing. This circuitry is what allows simple thoughts to come together into complex concepts, making meaning, creating metaphors, and framing our social and political ideas. With The Neural Mind, George Lakoff, a pioneering cognitive linguist, and computer scientist Srini Narayanan deftly combine insights from cognitive science, computational modeling, and linguistics to show how thoughts arise from the neural circuitry that runs throughout our bodies. They answer key questions about the ways we make meaning: How does neural circuitry create the conceptual "frames" through which we understand our social lives? What kind of neural circuitry characterizes metaphorical thought, in which ideas are understood in terms of other ideas with similar structures? Lively and accessible, the book shows convincingly that the "metaphors we live by"--to use Lakoff's famous phrase--aren't abstractions but deeply embodied neural constructs. The Neural Mind is the first book of its kind, bringing together the ideas of multiple disciplines to offer a unified, accessible theory of thought. A field-defining work, Lakoff and Narayanan's book will be of interest not just to linguists and cognitive scientists but also to psychologists, philosophers, anthropologists, journalists, sociologists, and political scientists--and anyone who wants to understand how we really think.

How Brains Think

The Neural Mind

Details all the tools necessary to innovate, scale, and dominate your chosen industry.

After leaving the corporate world to spend more time with her family, Korean-born entrepreneur Victoria Wieck started her jewelry company with no experience, investors, or inside connections. Despite many challenges along the way, she grew her business, without sacrificing that family time, to over $500 million in retail sales. In Million-Dollar Passion: How to Turn Your Idea into a Multimillion-Dollar Business Victoria shares the low-cost, immediately actionable business strategies that can help first-time or experienced entrepreneurs, innovators, inventors, creatives, or anyone with a dream of self-made business success to innovate, scale, and dominate their chosen industries.

Victoria Wieck details her journey starting a business from scratch and building it into a multi-million dollar success story. She offers practical, actionable, and accessible advice for starting your business, building it, avoiding the pitfalls, and making it successful.

How to Turn Your Idea into a Multimillion-Dollar Business

Million-Dollar Passion

From two of TIME’s 100 Most Influential People in AI, what you need to know about AI—and how to defend yourself against bogus AI claims and products Confused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere—and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works and why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil—products that don’t work, and probably never will. While acknowledging the potential of some AI, such as ChatGPT, AI Snake Oil uncovers rampant misleading claims about the capabilities of AI and describes the serious harms AI is already causing in how it’s being built, marketed, and used in areas such as education, medicine, hiring, banking, insurance, and criminal justice. The book explains the crucial differences between types of AI, why organizations are falling for AI snake oil, why AI can’t fix social media, why AI isn’t an existential risk, and why we should be far more worried about what people will do with AI than about anything AI will do on its own. The book also warns of the dangers of a world where AI continues to be controlled by largely unaccountable big tech companies. By revealing AI’s limits and real risks, AI Snake Oil will help you make better decisions about whether and how to use AI at work and home.

What Artificial Intelligence Can Do, What It Can’t, and How to Tell the Difference

AI Snake Oil

Palgrave Studies of Entrepreneurship in Africa

This book places special focus on the importance of trust building, particularly in economies where formal legal arrangements are lacking. Taking the case of Africa, the author provides a framework of how indigenous institutions specify and define the rules, thereby allowing entrepreneurship to thrive. In particular, the book delves into the distinct evidence of institutional rivalry within Africa where competing institutions co-exist, leading to the emergence of dominant hybrid institutional forms. By placing enforcements at the heart of the issue, the author makes a convincing case for trust in a range of indigenous institutional arrangements.
Based on an investigation of entrepreneurs operating across West Africa, the book explores how indigenous arrangements are sufficient in enforcing credible commitments to agreements. In the process, the author argues that trust is essential in stimulating entrepreneurial incentives in Africa. The book brings the real-world situation of local actors in live situations that almost every African entrepreneur can identify with. In a bold new step, the book attempts to show how African entrepreneurs have been able to respond to the specific socio-economic challenges of their environment and raises questions about the role of alternative indigenous institutions. For those interested in African studies, the book¿s chapters and readings capture fresh insights and renewed enthusiasm for African entrepreneurship.

Exploring the Role of Trust-Building in African Entrepreneurship

Trust and Market Institutions in Africa

Renaissance Lives

Domenico Ghirlandaio (1448-1494) was a master of Renaissance art, celebrated for his vivid frescoes and detailed portraits. Admired by Lorenzo de' Medici and teacher to Michelangelo, his work reflects the vibrant artistic culture of fifteenth-century Florence. This book examines Ghirlandaio's career in the context of the craft traditions, guilds and workshops that shaped his art. It also analyses his famous works, such as the Santa Maria Novella frescoes and the portrait of Giovanna Tornabuoni, revealing the creative and technical processes behind them. By uncovering the social and cultural influences on Ghirlandaio's art - including family ties and religious affiliations - the book offers a rich portrait of an artist whose work continues to inspire today.

An Elite Artisan and His World

Domenico Ghirlandaio

Gone are the days when emotions had no place in business or on the management floor. On the contrary! In his groundbreaking book, Reiner Lomb shows which seven emotions make it possible to be an effective and empowering leader.In doing so, the book addresses everyone who wants to bring about positive change: Whether you are an entrepreneur, an aspiring leader, or a person with a vision to move others to action. You&amp;apos;ll learn how to positively influence key stakeholders, build trust, lead with optimism, and demonstrate resilience in the face of setbacks.

Reiner Lomb

Sieben emotionsbasierte Leadership-Kompetenzen für alle, die positive Veränderungen anstreben

ASPIRE: Führen mit Emotionen

&lt;p&gt;&lt;span&gt;Provides a system to help professionals embrace and even welcome conflict with coworkers, bosses, clients, and others, by introducing the PLAY NICE sandbox strategy for dealing with conflict in a post-pandemic world.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;The workplace landscape has shifted dramatically since COVID19 struck. Many continue to work remotely while corporate executives indicate the shift may be permanent. Yet workplace conflict continues to remain a struggle in many work environments. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Insecurity, conflicting values, and resistance to change are fueling the high stress of interpersonal relationships at work and beyond. For employees and managers alike, workplace conflict has taken on a whole new meaning and complexity. What is needed is a simple, direct, and workable approach to managing conflict. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Sandbox Strategies for the New Workplace: Conflict Resolution From the Inside Out&lt;/span&gt;&lt;span&gt; provides a system to help professionals embrace and even welcome conflict with coworkers, bosses, clients, and others.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;As a workplace-relationships expert helping remote and on-site teams resolve conflict for the last couple of decades, Penny Tremblay learned that there’s only one way through conflict and that’s &lt;/span&gt;&lt;span&gt;through&lt;/span&gt;&lt;span&gt; it. To help work teams, Penny designed eight proven strategies to help people become responsible, influential, and productive problem solvers.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Readers will learn to master the PLAY NICE steps to exponentially increase their capacity to:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt;  &lt;li&gt;&lt;span&gt;Embrace, accept, and welcome conflicting values&lt;/span&gt;&lt;/li&gt;  &lt;li&gt;&lt;span&gt;Understand the importance of collaborative relationships for career advancement&lt;/span&gt;&lt;/li&gt;  &lt;li&gt;&lt;span&gt;Take responsibility to co-create a winning culture with productive and profitable results&lt;/span&gt;&lt;/li&gt;  &lt;li&gt;&lt;span&gt;Empathize with coworkers and even competitors to be the leader others WANT to follow&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span&gt;The only book that turns conflict resolution inside out and makes it a work of play, these eight sandbox strategies are illustrated with rich anecdotes, relevant analogies, and fun examples of tools (toys) to make “conflict” lessons as creative and constructive as the childhood sandbox.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span&gt;Playing&lt;/span&gt;&lt;span&gt; nice doesn’t always mean &lt;/span&gt;&lt;span&gt;being &lt;/span&gt;&lt;span&gt;nice.&lt;/span&gt;&lt;span&gt; Finding one’s assertive voice, speaking up, and setting boundaries are tools that are available to everyone. Peaceful, productive, and profitable relationships are everyone’s responsibility, so get out your shovels and let’s dig in! &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;Turning conflict resolution inside, Penny Tremblay offers eight “sandbox strategies” illustrated with rich anecdotes, relevant analogies, and fun examples of tools to make “conflict” lessons as creative and constructive as the childhood sandbox. For managers and employees looking to embrace conflict as the rules of work change and grow. &lt;/span&gt;&lt;/p&gt;

Penny Tremblay

Samuel Dinnar

Conflict Resolution from the Inside Out

Sandbox Strategies for the New Workplace

Economics and Finance (R0)

Orlando Gomes

Michelle Lins de Moraes

Paulo Fagandini

A Multidisciplinary Framework of Evolutionary Human Behavior

The Agent ID Model

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

Business and Management (R0)

&lt;p&gt;At a time of transformation for many arts and cultural organisations, this book provides a compact, in-depth and practical introduction to effective leadership in arts organisations. It begins with an overview of leadership theories, then moves on discuss the specific tasks and challenges of leadership in the arts, including digital leadership and remote work challenges for arts managers.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;Well-balanced and concise, this book combines a sound theoretical background in management with practical knowledge from the field. The underlying view is that all employees in arts and cultural institutions are responsible for successful leadership. Bearing this in mind the overall aim of this book is to provoke interest in better leadership in the arts and to generate knowledge of leading more effectively. It will be of interest to academics in the field of cultural management, creative industries management, heritage management and leadership in the arts. Additionally, it will be of interest to professionals working in these fields and explores topics that affect every leader in the arts sector, including typical framework conditions, the most important leadership tasks and responsibilities and individual leadership styles and principles.&lt;p&gt;&lt;/p&gt;

Andrea Hausmann

Lena Zischler

The Power of Successful Work Relationships

Leadership in Arts Organisations

Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships.
Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today's increasingly collaborative workforce.
You will discover how to: Commit to a positive, proactive networking mindset 
Earn trust
Boost their social acumen and increase their likeability
Master conversational skills and deepen interactions
Employ storytelling to make communications memorable


Businesses don't have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company's physical networks.

Unveiling eight indispensable competencies for the new Network-Oriented Workforce,&nbsp;Strategic Connections&nbsp;provides practical advice anyone can use for building better, more productive business relationships.Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce.You will discover how to:<ul><li>Commit to a positive, proactive networking mindset&nbsp;</li><li>Earn trust</li><li>Boost their social acumen and increase their likeability</li><li>Master conversational skills and deepen interactions</li><li>Employ storytelling to make communications memorable</li></ul>Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks.

The New Face of Networking in a Collaborative World

Strategic Connections

Collaboration with a Pulse

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