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Odom C: CHANGE OPTIMIZED

CHANGE OPTIMIZED

Leading The Human Side Of AI Transformation

The Growth Strategy Your Competitors Cannot Copy

Your Business Is Your Story

maxmetrics

A Practical Guide to Building AI Systems That Deserve Trust

Moral Artificial Intelligence Projects

"A brilliant, step-by-step guide to aligning price with customer behaviour." Rory Sutherland, Vice Chairman, Ogilvy Group Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value? If so, you're not alone. Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing. Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them. This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

12 Steps to Unlock the Power of Pricing

The Pricing Sprint

Organizations have been promised that AI will revolutionize them. But what ends up happening is that AI ends up being introduced like standard software. When productivity is the only focus of enterprise AI, the real insights that AI can offer prove elusive. This book shows a better way. Written by leading AI expert and keynote speaker Richard Foster-Fletcher, The AI Gap explains why enterprise AI in most organizations isn't producing the insights that were promised. AI enters as a promise of new intelligence but passes through the procurement, security, legal and compliance systems built for standard software. These systems strip AI of its potential. This book traces how this happens, why it persists and what organization must change to capture the insights AI can deliver. This book will explain why the way AI is implemented keeps restricting its potential and what organization must change to capture the true value of AI. AI works best when it and employees are given the freedom to explore, challenge ideas and use AI in new and create ways. This book is about developing the structures, the environment, and the culture that allows AI to flourish in an organization as a key driver of insights rather than a simple productivity improvement.

How to Fix Enterprise AI and Get Real Insights

The AI Gap

Starting &amp; Building a Nonprofit is a practical guide to building a great nonprofit. In times of significant community need, nonprofits play a crucial role more than ever before. However, many passionate individuals who want to lead a nonprofit face obstacles due to a lack of understanding of the legal and organizational complexities involved. This book provides a clear, concise roadmap to help you create and nurture a nonprofit that truly serves your mission, whether your focus is social justice, supporting the arts, rescuing a school library, protecting the environment, or making a difference in any other meaningful way. With practical advice, legal information, tips, and step-by-step instructions, this guide will help you get your nonprofit up and running--and keep it going! Starting &amp; Building a Nonprofit explains how to: <ul> <li>develop a strategic plan and budget</li> <li>recruit and manage board members, employees, and volunteers</li> <li>market your organization to your target audience</li> <li>raise money online through crowdfunding and other sites</li> <li>build a website and use social media and networking sites</li> <li>adopt policies that are legally sound, and much more.</li> </ul> Whether you're just beginning your nonprofit journey or are already managing an organization, Starting &amp; Building a Nonprofit will help you make a meaningful impact in your community and beyond. The fully updated 11th edition features recent legal updates, offers practical tips on strategic planning, and provides up-to-date advice on digital engagement and fundraising platforms, ensuring your organization stays relevant, compliant, and ready to grow in today's changing landscape.

A Practical Guide

Starting & Building a Nonprofit

Want to drive innovation with impact? Start here.
Innovating is no longer optional - it's the difference between staying ahead and falling behind. Inside large companies, it often feels slow, complex, and risky. Meanwhile, agile startups are moving fast, taking bold bets and disrupting industries overnight.
This is where you come in.
INNOVATOR will help you: align innovation with company strategy, so leadership supports your projects
 lead innovative projects with confidence, knowing exactly which steps to take
 create solutions which delight customers, driving measurable business growth
 

At the heart of this book is the INNOVATOR Way(TM), the step-by-step system trusted by top companies in 40+ countries to turn innovation initiatives into business results. This robust roadmap takes the guesswork out of innovating, making it simpler, faster, and far less risky.
Innovation won't wait. It's time to step up and be more INNOVATOR.

10 simple steps to innovate with speed, scale and confidence

INNOVATOR

Lannoo Publishers

Lessons Learned of ASML traces the journey from an underdog start‑up to the dominant supplier in a volatile Tech industry. From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start‑up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices—how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed—and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence‑driven narrative that opens theory for practice without pretending there is a universal recipe.

Building & Sustaining Innovation Under Uncertainty

Lessons Learned of ASML

Fostering Innovation in Business Through Creative Integration

Kintsugi

Startup IP Strategy For Dummies

Routledge Focus on Management and Society

It is now widely recognised that rising inequality of income and wealth on the one hand and a slowdown in the rate of economic growth on the other are two of the most important challenges faced today by the global economy as well as by most of the developing economies. This book starts by explaining how these two issues are interrelated. There is no dearth of books on the role that the economic policies of the government can play in meeting these twin challenges. The role of business managers in the private sector of the economy, however, is a relatively neglected area. This book seeks to close this gap in the literature. The central message of the book is that, contrary to popular belief, it is in the interests of private business itself that business managers take into account the effects that their decisions have on the economy as a whole. It is shown that a failure to do so would hurt their own economic prospects in both the short run and the long. Emphasis is given on the importance of an appropriate orientation of managerial decisions and on the role of investors (i.e. the suppliers of capital) in inducing managers to take socially optimal decisions. The book is addressed as much to business managers and students in management courses as to the general reader. Therefore, no prior knowledge of advanced economic theory is presumed. All arguments are built from first principles.

Inequality, Economic Growth and Business Decision-Making

An Urgent Playbookfor Building Solutions Humans Can Believe in and Count on

Trustworthy Innovation

CHANGE OPTIMIZED

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