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Cause-Related Marketing
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Cause-Related Marketing

Cause-Related Marketing

Case Studies From a Global Perspective
Buch (gebunden)ca. 159.00 CHF
lieferbar in ca. 20-45 Arbeitstagen
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. 
März 2021, ca. 435 Seiten, Classroom Companion: Business, Englisch
Springer EN
978-3-030-65454-2

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