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Cases in Advertising Management
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Cases in Advertising Management

Buch (broschiert)ca. 110.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

April 2009, ca. 144 Seiten, Englisch
Taylor and Francis
978-0-7656-2261-7

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