<div class="raw-html-embed"> Kennen Sie schon unseren Geschäftskundenservice? <a href="/fuer-geschaeftskunden">Wir beraten Sie gerne</a>.</div>

NL_Doormat: Hintergrundfarbe des Newsletter Banners unten in der Doormat. Mit # eingeben z.B. #1405BE

NL_Doormat: Verlinkung zur Newsletter Seite

Über uns

À propos de nous

Zahlung und Lieferung

Paiement et livraison

Nachhaltigkeit

Durabilité

Open Access

Datenschutz

Protection des données

Karriere

Carrière

Impressum

Mentions légales

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment und Funktionen

Assortiment et recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Zonker T: Calling All Heros

Calling All Heros

Combining the Best of Donor- Centered and Community-Centered Fundraising for Greater Impact

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

HBR Guide

Lead teams that make a greater impact.Creating more value for your organization means building and leading teams in ways that maximize the skills, perspectives, and talents of individuals. But achieving exceptional results consistently involves more than making good hires and investing in the best tools. You must establish a solid and shared understanding of your team's goals--and purpose. You must communicate frequently and effectively, proactively addressing issues before misunderstandings can spiral into destructive conflict. You must create an environment where trust and genuine relationships and creativity can flourish. Cultivating an environment where everyone's contributions are seen and valued will enable your people to more nimbly adapt to changes and challenges to help your business succeed.The HBR Guide to High-Performing Teams provides the practical tips, research, stories, and advice you need to make the most of diverse perspectives and skills, anticipate and adapt obstacles, and translate strategy into actionable goals.You'll learn how to: <ul><li>Establish clear goals and roles</li><li>Balance skills and personalities</li><li>Anticipate roadblocks and opportunities</li><li>Communicate openly and effectively</li><li>Make meeting time productive--and efficient</li><li>Build trust and psychological safety</li><li>Surface and address issues</li><li>Achieve more--together</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to High-Performing Teams

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Practical Insights for Improving Customer Engagement

Neuromarketing

From Bentham to Bezos

Control Science

1914-1920

Scientific Management after Taylor

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.

Revealing Corporate Brands

This book is a history book documenting the CCS-Civil Communication Section - which was created by General Douglas MacAuthur during the occupation of WWII to improve communications in Japan. However, before they could work on improving the quality of communications they found they had to train the major communications companies in American Management. Ultimately this training led to the resurgence and later dominance of the Japanese electronics industry and Japan's economic miracle. Many of the teachings laid the foundation for what we call Lean and Six Sigma today. This book documents the genesis of the CCS and how three engineers helped get the Japanese economy by teaching American management and placing an emphasis on shop-floor leadership.

This book is a history book documenting the CCS-Civil Communication Section – which was created by General Douglas MacAuthur during the occupation of WWII to improve communications in Japan. However, before they could work on improving the quality of communications they found they had to train the major communications companies in American Management. Ultimately this training led to the resurgence and later dominance of the Japanese electronics industry and Japan’s economic miracle. Many of the teachings laid the foundation for what we call Lean and Six Sigma today. This book documents the genesis of the CCS and how three engineers helped get the Japanese economy by teaching American management and placing an emphasis on shop-floor leadership.

A History of the Civil Communication Section and Japanese Management

The Foundations of Lean Management

Calling All Heros

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema