Buyographics
Buyographics
How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Von:M. Carmichael
Inhalt
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
Bibliografische Angaben
September 2016, Englisch
PALGRAVE MACMILLAN
9781137510273