Business Is the Continuation of War by Other Means

A radically different perspective on strategy, rooted in 3,500 years of military practice and introducing military strategic thinking as a powerful tool for better decision-making.

In Business Is the Continuation of War by Other Means, Jean Van Marcke explores a provocative but fundamental question: what if the true nature of strategy lies not in management theory, but in centuries of military insight? Drawing on a lifetime of leadership and study, he applies insights from Sun Tzu, Carl von Clausewitz and Michael Porter to the realities of modern business. Strategy is not reduced to planning or frameworks, but understood as the art of navigating conflict, power, and uncertainty. This book offers entrepreneurs a way to focus more clearly, decide more effectively, and shape the conditions for lasting impact in an increasingly unpredictable landscape.