Business Acumen for Strategic Communicators
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
März 2021, ca. 336 Seiten, Englisch
Emerald Publishing Limited
978-1-83867-662-9
Emerald Publishing Limited
978-1-83867-662-9