<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Ellis Marwood

Built to Outlast

Companies That Beat the Market for Decades

1. The Myth of the Charismatic Savior: Why Quiet Executives Outperform Rock Stars
2. Assembling a Crew Before Charting a Course
3. Confronting Reality Without Losing Faith
4. The Single Sentence That Defines a Winning Company
5. Discipline as the Replacement for Bureaucracy
6. Technology as an Accelerator, Not a Strategy
7. The Slow Arithmetic of Momentum
8. Diagnosing the Doom Loop: Patterns of Companies That Never Break Through
9. When Great Companies Slide Backward: Warning Signs and Course Corrections
10. Applying the Principles Beyond Business: Nonprofits, Teams, and Personal Careers
11. Building an Enterprise That Outlives Its Founders

Onderzoeksbureau Gallup stelt dat maar liefst&amp;#xa0;87 %&amp;#xa0;van de&amp;#xa0;medewerkers&amp;#xa0;zich&amp;#xa0;niet geëngageerd voelt&amp;#xa0;ten aanzien van hun werkgever. Dit boek daagt&amp;#xa0;leiders&amp;#xa0;uit om hun&amp;#xa0;engagement game&amp;#xa0;naar het volgende niveau te brengen aan de hand van&amp;#xa0;best practices uit de marketing. Met&amp;#xa0;bedrijfscultuur&amp;#xa0;als unieke troef voor een sterke employer brand en als katalysator voor gedreven medewerkers en een hogere klanttevredenheid. De verschillende&amp;#xa0;drijfveren&amp;#xa0;van medewerkersbetrokkenheid worden onder de loep genomen, uitgediept door experts en geïllustreerd met&amp;#xa0;talloze voorbeelden&amp;#xa0;van Belgische bedrijven. Daarnaast is het boek een&amp;#xa0;praktische gids vol tips&amp;#xa0;om zelf aan de slag te kunnen gaan. &lt;br&gt; &lt;br&gt;ABOUT THE AUTORS &lt;br&gt; &lt;br&gt; &lt;b&gt;Inge van Belle&lt;/b&gt;&amp;#xa0;is gepassioneerd door communicatie en employee engagement. Na een carrière bij het legendarische Telindus, werd ze co-founder van Herculean Alliance dat al in tien landen engagementprojecten organiseerde. Inge is de initiatiefneemster van de Employee Engagement Awards. Ze richtte eveneens de Pink Ladies Games op en maakt zo haar missie waar om bij te dragen tot de SDG's van de Verenigde Naties. &lt;br&gt; &lt;br&gt; &lt;b&gt;Klaus Lommatzsch&lt;/b&gt;&amp;#xa0;ademt marketing en communicatie. Hij was&amp;#xa0;een van de managing partners en CEO van Duval Guillaume, het gerenommeerde Belgische communicatiebureau. Sinds 2014 is hij founding partner van Duval Union, een ecosysteem van ervaren marketing agencies en technology start-ups dat erop gericht is bedrijven te helpen in elk domein van marketing.

Inge Van Belle

Klaus Lommatzsch

Beproefde marketinginzichten voor een sterker hr-beleid

Employee engagement, what else?

Coaching

Ready to take your career to the next level? Find out everything you need to know about successfully taking on a new role with this practical guide.Whether you are entering the workforce for the first time, returning to work after time off, or simply moving into a new role, your first few weeks in a new job are crucial. Being well prepared and taking the time to understand the norms and expectations of your new working environment are essential if you want to shine in your trial period and ensure a bright future at your company.In 50 minutes you will be able to:• Prepare effectively for your new role, no matter what stage of your career you are at• Understand the culture of your new team and how to work effectively with your colleagues• Boost your self-confidence and establish credibility with your coworkers ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

 50minutes

Sara Wright

Everything you need to thrive in your new role

New Job, New Challenges

Business and Management (R0)

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises produce a dynamic of unbridled disruption, concentration and erosion of human and natural resources. The book analyzes how, in the face of this dynamic, once successful business models increasingly lead to existential jeopardy.The book embeds its argument in the impact of technological change on strategy in general. It subsequently analyzes the degree of rationality in the strategy building process to juxtapose revenue and responsibility as the fundamental principles of diverging strategic concepts. In its central chapters the book explores the benefits of consciousness-driven business models and value-added strategies for the awareness markets of the future and their impact on team excellence and resource handling. It develops an understanding of how corporations can function as ecosystems – fostering the growth and development of the resources they operate on, rather than being based on their exploitation. Understanding this structure of viable future business models is the overall theme of this pioneering book.&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;p&gt;&lt;i&gt;“This book endeavors to set out yet another paradigm for a viable economics, the paradigm of ethicology. It seeks to replace the concepts of &amp;nbsp;competition, scarcity and growth with strategies and business models based on resource creation, added values cycles, enrichment and symbiosis in line&amp;nbsp;with the awareness economy it describes.”&amp;nbsp;&lt;/i&gt;&lt;b&gt;Hunter Lovins,&lt;/b&gt;President and Founder of Natural Capitalism Solutions&lt;/p&gt;&lt;p&gt;&lt;i&gt;“... a very basic paradigm shift in our future strategies …”&lt;/i&gt;&lt;br&gt; &lt;b&gt;Henner&amp;nbsp;Klein,&amp;nbsp;&lt;/b&gt;Chairman&amp;nbsp;Emeritus&amp;nbsp;A.T.&amp;nbsp;Kearney&lt;/p&gt;&lt;p&gt;&lt;i&gt;“The book stands right on the tectonic fault line between our old and our new reality. It manages to do both: analyze the shifting paradigms and provoke new thinking.”&lt;/i&gt;&lt;br&gt; &lt;b&gt;Dr.&amp;nbsp;Martin&amp;nbsp;R.&amp;nbsp;Stuchtey,&lt;/b&gt;&amp;nbsp;Director&amp;nbsp;of&amp;nbsp;the&amp;nbsp;McKinsey&amp;nbsp;Center&amp;nbsp;for&amp;nbsp;Business&amp;nbsp;&amp;amp;&amp;nbsp;Environment&lt;/p&gt;&lt;p&gt;&lt;i&gt;“This book is raising the bar. His vision dares to rethink the principles of the liberal and social market economy in a globalized business world.”&lt;/i&gt;&lt;br&gt; &lt;b&gt;Prof.&amp;nbsp;Dr.&amp;nbsp;René&amp;nbsp;Schmidpeter,&amp;nbsp;&lt;/b&gt;CBS&amp;nbsp;Köln&lt;/p&gt;&lt;p&gt;&lt;i&gt;“A book worth reading and reflecting on. Onwards to an economy that works for 100% of humanity.”&lt;/i&gt;&lt;b&gt;&amp;nbsp;Michael Pirson,&lt;/b&gt;Associate Professor, Director Center for Humanistic Management, Fordham University and Research Fellow, Harvard University&lt;/p&gt;&lt;i&gt;„ … powerful arguments and practical guidance on how companies can become sustainable and live up to the realities of global enterprise …”&lt;/i&gt;&lt;br&gt; &lt;b&gt;Michael Hilti&lt;/b&gt;, Hilti AG&lt;br&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/div&gt;

Friedrich Glauner

Strategy, Business Management and Economy in Disruptive Markets

Future Viability, Business Models, and Values

&lt;p&gt;In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.&lt;/p&gt;This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level.&amp;nbsp; The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. &lt;p&gt;&lt;/p&gt;This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.&lt;br&gt;&lt;br&gt;

Jagdish Sheth

Can Uslay

Raj Sisodia

Competing with Conscious Strategy

The Global Rule of Three

&lt;b&gt;Collaboration between nonprofits and businesses is a necessary component of strategy and operations.&lt;/b&gt;  &lt;p&gt;&lt;i&gt;Creating Value in Nonprofit-Business Collaborations: New Thinking &amp; Practice&lt;/i&gt; provides breakthrough thinking about how to conceptualize and realize collaborative value. With over a hundred case examples from around the globe and hundreds of literature references, the book reveals how collaboration between businesses and nonprofit organizations can most effectively co-create significant economic, social, and environmental value for society, organizations, and individuals. This essential resource features the ground-breaking Collaborative Value Creation framework that can be used for analyzing the sources, forms, and processes of value creation in partnerships between businesses and nonprofits. The book is a step-by-step guide for business managers and non-profit practitioners for achieving successful cross-sector partnerships. It examines the key dimensions of the Collaborative Mindset that shape each partner's collaborative efforts. It analyzes the drivers of partnership evolution along the Collaboration Continuum, and sets forth the key pathways in the Collaboration Process Value Chain. The book concludes by offering Twelve Smart Practices of Collaborative Value Creation for the design and management of cross sector partnerships. The book will empower organizations to strategically increase the potential for value creation both for the partners and society.&lt;/p&gt; &lt;p&gt;Praise for Creating Value in Nonprofit-Business Collaborations: New Thinking &amp; Practice!&lt;/p&gt; &lt;p&gt;&lt;i&gt;"This is a playbook for enabling business and nonprofits to co-create shared value. These new types of collaborations about creating value, rather than the tense standoffs of the past, are part of the way we will create actual solutions to society's challenges."&lt;/i&gt;&lt;br /&gt; &lt;b&gt;Michael J. Porter, Bishop William Lawrence University Professor, Harvard Business School&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;"Co-creating value is a powerful concept Jim Austin and May Seitanidi are sharing with us that will bring business and non-profit leaders to a new level of understanding and performance. This new book is the indispensable guidebook for leaders of the future."&lt;/i&gt;&lt;br /&gt; &lt;b&gt;Frances Hesselbein, Founding President and CEO of the Frances Hesselbein Leadership Institute, Former CEO of the Girl Scouts of America, and Holder of Presidential Medal of Freedom&lt;/b&gt;&lt;/p&gt; &lt;p&gt;"&lt;i&gt;I love the book! While it focuses on "cross sector" collaboration, it should be read by every executive in the "for-profit" sector. Business is about how to collaborate with stakeholders to create value. This book tells you how to do it. Bravo!"&lt;/i&gt;&lt;br /&gt; &lt;b&gt;R. Edward Freeman, University Professor and Olsson Professor The Darden School University of Virginia&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;"Finally a book that demystifies what is probably the single most indispensable strategy for advancing social change: cross sector collaboration that creates genuine, measurable value for all. The book is an original and valuable resource for both the nonprofit and business sectors, providing a promising new roadmap that shows how to go beyond fighting for one's share of the pie, to collaboration that actually makes the pie grow."&lt;/i&gt;&lt;br /&gt; &lt;b&gt;Billy Shore, Founder and CEO of Share Our Strength and Chairman of Community Wealth Ventures&lt;/b&gt;&lt;/p&gt; &lt;p&gt;"&lt;i&gt;Professors Austin and Seitanidi provide essential guidance for managers determining how to produce benefits for their organizations and high impact for society. This is an informed, thoughtful, and practical analysis&lt;/i&gt;."&lt;br /&gt; &lt;b&gt;Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good&lt;/b&gt;&lt;/p&gt;

James E. Austin

M. May Seitanidi

New Thinking and Practice

Creating Value in Nonprofit-Business Collaborations

'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith Ferrazzi What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn uncertainty to their advantage. We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies. The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith Ferrazzi What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn uncertainty to their advantage. We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies. The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

How to Thrive in an Unpredictable World

Mastering Uncertainty

**NOW AVAILABLE! FIGHT LESS, WIN MORE Your handbook for building on the negotiating skills in Never Split the Difference. Order your copy now!** ------- THE HUGE INTERNATIONAL BESTSELLER A former FBI hostage negotiator offers a field-tested approach to negotiating - effective in any situation. 'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. ____________________________ PRAISE FOR NEVER SPLIT THE DIFFERENCE 'Such a great book that is relevant to more than just FBI negotiations: it's relevant to my relationship with my partner, to my business, to everything in between.' Steven Bartlett, entrepreneur and host of the Diary of a CEO podcast 'It's rare that a book is so gripping and entertaining while still being actionable and applicable.' Inc. 'A business book you won't be able to put down.' Fortune

A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists.

Negotiating as If Your Life Depended on it

Never Split the Difference

Essay from the year 2014 in the subject Business economics - Operations Research, grade: A, La Trobe University Melbourne, language: English, abstract: This essay aims to analyze the current strategic situation facing Qantas. First, main issues Qantas faces in it’s internal and external environments are identified. Then, the focus is on the key competitive considerations Qantas has to address in it’s domestic strategy. As a result, the analysis identifies what has Qantas handled well from a strategic point of view,and what could it have done differently or better.

Giulia Lucarelli

The corporate strategy of Qantas Airways. A case study

&lt;p&gt;If you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you.&lt;/p&gt;&lt;p&gt;Leadership is not about what sets you apart from those you lead—it’s about what binds you together. It is not about controlling others—it’s about trusting others. It’s not about your achievements—it’s about unleashing your team’s greatness.&lt;/p&gt;&lt;p&gt;In short, leadership really isn’t about you—it’s about your people.&amp;nbsp;&amp;nbsp;&lt;/p&gt;Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else—including employees themselves—suspected.&lt;p&gt;&lt;/p&gt;&lt;p&gt;Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves.&lt;/p&gt;&lt;p&gt;&lt;i&gt;Leadership Without Ego&lt;/i&gt; is about a transformation of the concept of leadership in the past two decades: a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people—and you.&lt;/p&gt;

Bob Davids

Brian M. Carney

Isaac Getz

How to stop managing and start leading

Leadership without Ego

Jim Collins, international bestselling author of Good to Great, offers transformative lessons on constructing - and reconstructing - a life through the cliff moments and transitions we all will face repeatedly in our lives. THE QUESTION What to make of a life? It is a question we all wrestle with more than once. How do we find our way in the world? How do we make it past the cliffs, significant events that can radically change a life? How do we keep the inner fire burning bright, long and late? Inspired by relentless curiosity, Jim Collins devoted a decade to studying these questions and to minutely analysing those moments when life flips from clarity to confusion and casts us into a befuddling fog. THE STUDY His exploration compares various lives side by side, paired together at cliffs, and analyses the different choices made and divergent paths taken.<ul><li>Two rock musicians confronting a future without the group that had brought them success.</li><li>Two suffragists achieving their epic goal and then left with the puzzle of what to do next.</li><li>Two public figures tainted by scandal having to make decisions about how to rebuild their lives.</li><li>Two figure skaters seeking new purpose when their Olympic careers come to an end.</li></ul> What emerges from Collins's extensive studies - of writers, actors, scientists, leaders, and many others - is a framework for understanding how individual lives can be built, sustained, and constantly renewed. THE FINDINGS By examining the long arc of these remarkable lives, Collins tackles life's questions. What does it take to:<ul><li>Discover a deeply fulfilling role in life - one that you are naturally 'encoded' for - and then find a second one, if the first one ends?</li><li>Overcome a major cliff - a fracture point that forces choices about what's next and calls for you to reenvision the years to come?</li><li>Make your personal economics work so that you can focus on One Big Thing that feeds your inner fire?</li><li>Navigate the fog when you feel uncertain or even outright lost, and build confidence step by step</li><li>Minimise the impact of bad luck and ensure the maximum return on good luck?</li><li>Build personal momentum decade upon decade, so that your most creative and energetic years are spread across an entire lifetime?</li><li>Achieve the imperative to 'Know Thyself' and apply self-knowledge to each phase of life?</li></ul>THE TRANSFORMATION For the first time, Collins movingly chronicles his own story to reveal how undertaking this project transformed him, changing his thinking and reshaping his emotions in fundamental ways. 'After this study,' writes Collins, 'I will never look at life the same ever again.' Surprising, story-driven, deeply researched, and uplifting, What to Make of a Life is a book like no other and convincingly shows how a richly fulfilled life is within reach for us all.

Cliffs, Fog, Fire and the Self-Knowledge Imperative

What to Make of a Life

Bachelor Thesis from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the Americas Puebla, language: English, abstract: In the present years, many established automakers find themselves in the transition from internal combustion engine vehicles to electric vehicles. Climate change is a growing concern in society, so car manufacturers try to do their part to combat it. As of today, the most promising environmentally friendly option is the battery electric vehicle, so many expect it to dominate the markets in a few years. However, this transition brings many fundamental questions, one of them being the pricing strategy. Elevated production costs, government intervention, and very dynamic competition make the companies face a situation they have not faced before, so, this investigation tries to guide them by comparing the three most used strategies: penetration pricing, price skimming, and a cost-plus strategy. I used a survey in combination with information from the literature to assess the effectiveness of each of the pricing strategies. The results have been analyzed for both emerging and developing markets using the examples of Germany and Mexico, but only small systematical differences could be identified. As the results show, neither penetration nor a skimming strategy is promising. In the case of the penetration strategy, companies would have to sell cars significantly below production costs, and once they increase the prices to recover financial losses, clients would flee to other brands due to a high demand elasticity and low brand loyalty. For the price skimming strategy, it was found that it is very hard to generate a solid initial sales volume. Thus, companies sticking with the simple cost-plus strategy are most likely to succeed.

Tim Tegtmeyer

How to Successfully Manage the Transition into the Battery Electric Vehicle Market. A Comparison of Pricing Strategies in Developed and Emerging Markets

Starting a business is one thing. Making that business successful is quite another. We've all read the failure statistics of start-ups, yet we entrepreneurs are a determined bunch of people – we are not easily deterred and will try, and try, and try again.We are the drivers of economic growth and job creation, but sadly we are often the unsung heroes of the South African economy. With the lack of support for start-ups and absence of knowledge-sharing, being an entrepreneur is far from easy and what is missing is business guidance and mentorship.Mistakes are made that could be avoided. We certainly don't have all the answers all of the time, especially when we're starting out. But you know who does? Those who've been down the same path before.And that is where the value of this book, The Book Every Entrepreneur Has to Read, lies. It is full of sage advice, lessons learned, and thousands of hours of hard-earned knowledge from thriving entrepreneurs, covering …What they wish they knew when they were starting out.What they wouldn't do again, and the lesson learned.Wisdom they have picked up along the entrepreneurial journey from mindset to idea, planning to execution, funding to partnerships, networking to negotiating, innovation to strategy, hiring to company culture, social media to technology, and everything in between.Don't become a statistic – start reading and make notes and lists of what you can do today, to not only negotiate the sometimes hazardous entrepreneurial journey, but excel from a great idea to a successful business.

 Various

Advice from one entrepreneur to another

The Book Every Entrepreneur Has to Read

Built to Outlast

Weitere Titel zum Thema