Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
Februar 2023, ca. 320 Seiten, gebunden, Englisch
Rowman & Littlefield
978-1-5381-7637-5
Rowman & Littlefield
978-1-5381-7637-5