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Kim W: Blue Ocean Strategy, Enhanced
Edition

Blue Ocean Strategy, Enhanced Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Very Short Introductions

This VSI explores corporate history, how corporations start up and their investors get limited liability, the social responsibilities of directors for the environment, business and human rights, the core rules of governance and finance, and the geopolitical consequences of corporate regulation, including for democracy, trade, war and peace.

The Corporation A Very Short Introduction

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

What They Are, Where They Come from and How to Identify, Integrate and Enact Them

Working with Values in Organizations

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

One of the world's greatest mountain climbers and adventurers tells her first-hand leadership stories of coming to grips to life literally on the edge—8000 meters up. On the Edge is an engaging leadership manual that provides concrete insights garnered from various extreme environments ranging from Mt. Everest to the South Pole. Author Alison Levine reflects on lessons learned during her expeditions, making the case that the leadership principles required in extreme adventure sport also apply in today’s extreme business environments. Both settings demand crucial decision-making skills in conditions that are far from perfect—the survival of you and your team depend on it. With a foreword from leadership expert Mike Krzyzewski, Duke University basketball’s legendary Coach K, On the Edge provides a framework to help readers scale whatever big peaks they aspire to reach—literal or figurative—by offering practical, humorous, and often unorthodox advice about how to grow as a leader.

One of the world's greatest mountain climbers and adventurers tells her first-hand leadership stories of coming to grips to life literally on the edge - 8000 meters up.

The Art of High Impact Leadership

On The Edge

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Grounded in the latest research and practical experience in client organizations, this book provides a coherent theory of the leadership of groups. The authors show how this knowledge can be used to inspire and motivate groups to deliver positive spirals of performance at the individual, group and organisational levels.

Group Leadership

Learn how to navigate the complex landscape of humanitarian logistics and effectively manage humanitarian supply networks in times of crisis with this comprehensive guide.

Prepare and Respond to Disasters and Complex Emergencies

Humanitarian Logistics

Leading Places, Shaping Futures

The Power of Place-Based Leadership in Social Value Creation

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Blue Ocean Strategy, Enhanced Edition

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