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In this inspiring book, the CEO of one of America’s most iconic brands explains how America—with the help of its rising Latino population—can become a Christian, entrepreneurial, family-centered country.
Bob Unanue, the CEO of Goya Foods, was catapulted into American politics in 2020, when he said the country was “blessed” to have a leader like Donald Trump. Immediately, a firestorm of calls for cancelation and boycotts followed. But Goya sales didn’t sink—they grew.
In Blessed, Unanue reflects on the lessons he’s learned about America over decades of working in, and leading, one of the nation’s leading food manufacturers. He argues that not only is America truly blessed, but that Americans of all backgrounds can partake of that blessing. He believes that the American dream is alive and available for everyone, and that the traditional American values of faith, devotion to family, and hard work align with the values of many immigrant communities from Latin America and beyond. If those communities hold to their moral principles and embrace America’s spiritual heritage, then we as a nation can return to God and experience spiritual renewal.
Featuring the stories of Goya employees interspersed with the remarkable history of the Unanue family and his own journey of faith and business success, Blessed offers a positive conservative message to Americans discouraged in a time of anxiety and uncertainty.