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Gesamtkatalog

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Greenslade M: Beyond the World Bank

Beyond the World Bank

The Fight for Universal Social Protection in the Global South

Between Neoliberal and Authoritarian Capitalism

Global Governance and Social Democracy

Critical Theory and the Critique of Society

Individuality in the Age of Surplus Populations

Marx, Adorno, and the Critique of Labour

Cambridge International Trade and Economic Law

Restoring Balance

National Security and International Economic Law

How Money Laundering Won

Everybody Loves Our Dollars

The Sage Handbook of Industrial Marketing&nbsp;addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.
Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.
The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.
Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.
The handbook is thematically organized into sections, each dedicated to a crucial aspect of industrial marketing. This structure allows for an in-depth exploration of specific topics, ensuring a nuanced examination of both traditional and contemporary industrial marketing issues. A dedicated section explores emerging industrial trends, ensuring the collection remains relevant in the face of evolving technologies and market dynamics specific to the industrial context.
The Sage Handbook of Industrial Marketing&nbsp;is an essential resource for scholars, practitioners, and students seeking to navigate the complexities of industrial marketing and leverage opportunities within business-to-business transactions.
Part 1: Field of Business-to-Business Marketing 
Part 2: Business-to-Business Organizations 
Part 3: Business-to-Business Customer Behavior 
Part 4: Business-to-Business Market Research 
Part 5: Business Customer Value Proposition 
Part 6: Market Segmentation and Positioning 
Part 7: Product Innovation 
Part 8: Product Management 
Part 9: Marketing Communications 
Part 10: Channels of Distribution 
Part 11: New Trends
&nbsp;

The Sage Handbook of Industrial Marketing

The Tumultuous Rise of American Sports Gambling

Everybody Loses

Property Rights and Conflict Over Land in China

Illiberal Law and Development

In The Politics of Inclusion and Exclusion, Yujeong Yang investigates this question by examining locally divergent patterns of pension expansion in China. Drawing on interviews, surveys, and anecdotal evidence, Yang argues that the answer lies in local citizenship institutions and the ability of local governments to deny informal workers access to citizenship membership. Extending her insights beyond China, Yang offers a valuable framework for understanding the shifting dynamics of welfare politics in the context of growing labor informalization, the rise of the gig economy, and global migration.

Beyond the World Bank

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