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Walsh S: Between the Spreadsheets

Between the Spreadsheets

Classifying and Fixing Dirty Data

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

Management Practice Essentials

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Strategic Commercial Management

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

How to Drive Performance and Productivity Improvement

Technology-Driven Innovation for Project Management

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

Long-term financial planning and sound governance is essential for maintaining transportation infrastructure and assets. Public-private sector partnerships and cooperation are vital. This book looks at the current state of our infrastructure and ways to better maintain it with environmentally friendly solutions and long-term sustainability and capital planning. It examines transportation modalities and provides case examples and best practices from cities around the world where long-term asset management and local cooperation has worked to maintain and improve critical infrastructure. The authors provide creative solutions that can be implemented now for maintenance, stability, and even growth.

A Sustainable Approach to Maintain Critical Infrastructure

Transportation and Strategic Asset Management

Practical Bioinformatics

Studies in English Language

Data-Intensive Investigations of English

Val Jonas and Lauren Bone's Risk and Earned Value is the first book to pick up on the increasing trend for integrating these two disciplines. The authors provide guidance on both disciplines to enable the risk manager or the EV practitioner to understand each other's disciplines. They then explore how to optimise risk and EV during the project life cycle and show how EV and Risk together support projects in delivering business objectives.

Risk management and earned value are useful complementary tools for managing cost and schedule slippage in projects. EVM has been used to measure cost and schedule variance but it doesn't enable the user to predict likely variances. Risk management is used to identify and handle potential risk but may not help users understand the exact consequences of a risk that is realized. Val Jonas and Lauren Bone's Risk and Earned Value is the first book to pick up on the increasing trend for integrating these two disciplines. The authors provide guidance on both disciplines to enable the risk manager or the EV practitioner to understand each other's disciplines. They then explore how to optimise risk and EV during the project life cycle and show how EV and Risk together support projects in delivering business objectives. The authors include plenty of worked examples of the methods being used and provide an international perspective that looks at project management practice in Australia, the US and Europe and recognizes the increasingly global nature of project and programme management.

Risk and Earned Value

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

How to Build an End to End Business Continuity Program

Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.

Improve Product and Service Design and Enhance Your UX Research

User Research

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises. This book is unique in that it has taken a military intelligence concept from the CIA and applied it to the corporate world. As such it offers a fresh perspective on the decision making process. This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises.   There are plenty of sources of influence on any significant decisions within business; the politics or culture of the organization (or of the environment in which it operates); the passage of time following the decision; the availability of information; the behaviour of customers, stakeholders or activitists and the impact of fear, greed or panic on their view of the situation.  Andrew Holmes provides readers with the means to understand the nature of this influence; how to model the potential for blowback on any decisions that you may be planning, along with a series of tools and techniques for mitigating or avoiding blowback.  Every week all sorts of organizations find their reputation, their share price or even their very business, under pressure because of the consequences or blowback from poor or hasty decisions. Andrew Holmes book provides you with an understanding of the phenomenon as well as a very practical guide to more resilient decision making.  This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

How to Avoid Unintended and Undesired Consequences in Decision-Making

Blowback in Business

Ob in der Datenerfassung, der Fan-Interaktion, der Trainingssteuerung oder der Sportmedizin – überall sind die Auswirkungen von Digitalisierung und Innovation im sportlichen Kontext spürbar. Dieses Handbuch greift die spannende Schnittstelle zwischen Sportwissenschaft, Digitalisierung und Innovation auf und erläutert, wie innovative Technologien den Sport revolutioniert haben und zukünftig weiter revolutionieren werden.Inhaltlich wird ein umfassendes Spektrum an Themen behandelt, wie z. B. Innovationsmanagement, künstliche Intelligenz, maschinelles Lernen, Big Data-Analyse, Augmented Reality sowie Fallstudien und Praxisbeispiele mit Bezug zum Sport und zur Sportwissenschaft. Diese sind wiederum breitgefächert und umfassen beispielsweise die Sportlehrer*innenbildung, den Schulsport, den Alterssport, sowie den Vereins- und Profisport. &nbsp;Für Trainer*innen, Profisportler*innen, Manager*innen, Lehrkräfte, Wissenschaftler*innen, Studierende und Technologiebegeisterte ist dieses Handbuch daher ein unverzichtbares Nachschlagewerk, um erfolgreich im modernen Sportumfeld zu navigieren. Der HerausgeberProf. Dr. Daniel Memmert&nbsp;ist geschäftsführender Institutsleiter und Professor am Institut für Trainingswissenschaften und Sportinformatik an der Deutschen Sporthochschule Köln. Er ist Herausgeber und Autor zahlreicher Lehrbücher mit Arbeitsschwerpunkten in der Bewegungswissenschaft sowie in der Sportpsychologie und -informatik. Sein Institut organisiert zwei Zertifikatsstudiengänge (Spielanalyse Team Köln / Sportdirektor*in im Nachwuchsleistungs- und Amateurfußball) sowie den ersten internationalen Weiterbildungs-Masterstudiengang „Spielanalyse“.

Ob in der Datenerfassung, der Fan-Interaktion, der Trainingssteuerung oder der Sportmedizin – überall sind die Auswirkungen von Digitalisierung und Innovation im sportlichen Kontext spürbar. Dieses Handbuch greift die spannende Schnittstelle zwischen Sportwissenschaft, Digitalisierung und Innovation auf und erläutert, wie innovative Technologien den Sport revolutioniert haben und zukünftig weiter revolutionieren werden. Inhaltlich wird ein umfassendes Spektrum an Themen behandelt, wie z. B. Innovationsmanagement, künstliche Intelligenz, maschinelles Lernen, Big Data-Analyse, Augmented Reality sowie Fallstudien und Praxisbeispiele mit Bezug zum Sport und zur Sportwissenschaft. Diese sind wiederum breitgefächert und umfassen beispielsweise die Sportlehrer*innenbildung, den Schulsport, den Alterssport, sowie den Vereins- und Profisport. &nbsp;

Für Trainer*innen, Profisportler*innen, Manager*innen, Lehrkräfte, Wissenschaftler*innen, Studierende und Technologiebegeisterte ist dieses Handbuch daher ein unverzichtbares Nachschlagewerk, um erfolgreich im modernen Sportumfeld zu navigieren.

Handbuch Sport und Sportwissenschaft

Digitalisierung und Innovation im Sport und in der Sportwissenschaft

Between the Spreadsheets

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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