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Behavioral Strategy

Behavioral Strategy

Exploring Microfoundations of Competitive Advantage

This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight into behaviors and interaction. The authors highlight the potential for further research and methods to enhance microfoundations.

Dezember 2024, Elements in Business Strategy, Englisch
Cambridge Academic
978-1-009-56674-2

Weitere Titel der Reihe: Elements in Business Strategy

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