Audiovisual Marketing. From set to screen

Great stories need to find their audience.

In an increasingly competitive, global and fragmented audiovisual landscape, the success of a film or a series depends not only on the quality of the content, but also on the ability to reach, engage and create value with audiences.

This book provides a comprehensive and practical guide to contemporary audiovisual marketing, combining strategic vision, hands-on tools and international case histories. From market analysis to audience insight, from positioning to integrated communication, from distribution to measurement, each chapter accompanies the reader through the entire lifecycle of an audiovisual work. At the heart of the book is the AMDM - Audiovisual Marketing Decision Model, an original framework with eight interconnected dimensions designed to support effective decision-making and integrate all areas of audiovisual marketing. A practical manual for students, professionals, producers, distributors, broadcasters and platforms, as well as for anyone who wants to understand how stories make it from set to screen - and into the hearts of audiences around the world.