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Sutherland K: Artificial Intelligence
for Strategic Communication

Artificial Intelligence for Strategic Communication

Elevate Your Leadership. Navigate Uncertainty. Amplify Impact. Soar: Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World by Jeffery S. Perry is the definitive blueprint for leaders operating in high-stakes, rapidly changing environments. Today’s leaders are expected to deliver results while navigating constant disruption, dynamic teams, and increased stakeholder demands. This book provides the mindset and tools to lead effectively through it all. You’ll learn how to: <ul> <li>Lead with conviction in uncertain conditions</li> <li>Create clarity in complex, fast-moving environments</li> <li>Strengthen decision-making under pressure</li> <li>Move beyond inner circles to impact broader networks</li> </ul> Built from decades of real-world experience advising Fortune 500 executives and entrepreneurial leaders, building and leading a high growth management consulting practice, and serving on corporate and non-profit boards, this book delivers actionable insights you can apply immediately. If you are ready to elevate your leadership and expand your impact, Soar shows you how.

Elevated Leadership Through Conviction, Clarity, and Contribution for an Ever-Changing World

Soar

A True Crime Story

I Am Nisman

Dieses Buch bietet eine interdisziplinäre und praxisnahe Auseinandersetzung mit dem Thema KI-Kompetenz im österreichischen Kontext. Die Autorinnen des Bandes untersuchen, welche individuellen, organisationalen, rechtlichen und gesellschaftlichen Kompetenzen und Rahmenbedingungen erforderlich sind, um den Umgang mit Künstlicher Intelligenz verantwortungsvoll zu gestalten. Im Mittelpunkt steht die Frage, wie KI-Kompetenz über Bildung, Governance und institutionelle Strukturen hinweg gefördert, vermittelt und nachhaltig verankert werden kann.
Das Herausgeberwerk spannt den Bogen von der nationalen KI-Strategie und dem europäischen Rechtsrahmen (EU AI Act) über Kompetenzmodelle und AI-Literacy-Ansätze bis hin zur Umsetzung in Unternehmen, der öffentlichen Verwaltung, Hochschulen und weiteren gesellschaftlichen Handlungsfeldern. Die Beiträge verbinden wissenschaftliche Erkenntnisse mit Praxisperspektiven und beleuchten Fragen der Governance, Qualifizierung, organisationalen Transformation und gesellschaftlichen Teilhabe. Zugleich rückt das Buch die demokratischen, ethischen und gesellschaftlichen Dimensionen von KI-Kompetenz in den Fokus. Medien- und Demokratiekompetenz, Civic AI Literacy sowie Gender- und Diversitätsperspektiven werden dabei als zentrale Dimensionen einer verantwortungsvollen KI-Kompetenz verstanden.
Das Buch richtet sich an Entscheidungsträger:innen in Politik, Verwaltung und Organisationen, an Fachleute aus Bildung, Forschung und Personalentwicklung sowie an zivilgesellschaftliche Akteure. Es bietet theoretische Orientierung, empirische Einblicke und konkrete Gestaltungsperspektiven für alle, die den verantwortungsvollen Einsatz von KI in Österreich aktiv mitgestalten möchten.

Interdisziplinäre Perspektiven auf Bildung, Organisationen und Gesellschaft

KI-Kompetenz in Österreich

This book offers a comprehensive exploration of India’s technological renaissance within a broader global and historical context. Drawing on extensive research conducted across India and abroad, it combines insights from interviews with influential policymakers, industry leaders, entrepreneurs, and technology professionals with the author’s own professional observations and experiences. The narrative captures the evolution of India’s IT and software sector from an insider’s perspective, highlighting the strategic decisions, institutional frameworks, and human ambition that fuelled its rise.By examining the interplay between global technological shifts and India’s domestic innovation ecosystem, the book reveals how international trends became catalysts for national transformation. Essential reading for policymakers, business leaders, scholars, technology practitioners, and students, this volume provides critical insights into the forces driving India’s continuing ascent in the global digital economy.S. Krishna
 is a distinguished academic and leader with extensive expertise in Information Systems, e-Governance, and Public Health Systems. A former Professor and Head of Information Systems &amp; Decision Sciences at IIM Bangalore, he has significantly shaped academic and industry understanding of technology's role in India's development. He has published over 45 research papers in top-tier international journals and three books with international publishers. His extensive fieldwork across North America, Europe, Japan, Korea, and Singapore, in collaboration with international researchers, led to seminal work on global work arrangements in the Indian software industry. His expertise extends to critical national initiatives, for example he was a core group member for the National Informatics Centre, supporting high-level decision-making in the Government of India.

This book offers a comprehensive exploration of India’s technological renaissance within a broader global and historical context. Drawing on extensive research conducted across India and abroad, it combines insights from interviews with influential policymakers, industry leaders, entrepreneurs, and technology professionals with the author’s own professional observations and experiences. The narrative captures the evolution of India’s IT and software sector from an insider’s perspective, highlighting the strategic decisions, institutional frameworks, and human ambition that fuelled its rise.
 
 By examining the interplay between global technological shifts and India’s domestic innovation ecosystem, the book reveals how international trends became catalysts for national transformation. Essential reading for policymakers, business leaders, scholars, technology practitioners, and students, this volume provides critical insights into the forces driving India’s continuing ascent in the global digital economy.

A Context, Process and People Narrative

The Discovery of Digital India

Hundreds of millions go into ERP, cybersecurity and data platforms. The language that carries all of it into nineteen markets is bought by the word, from whoever quoted lowest. In the AI era that same language has become the training material for everything the company automates.Arthur Wetzel moves language to the other side of the balance. Earlier market entry is revenue. Support tickets that never arrive are margin. An AI system trained on governed content outperforms one trained on whatever was lying around. Language creates all three, and no ledger has ever carried a line for it.This book gives that value a name and a number. The Return on Multilingualism sets the three gains against the investment that produced them. Organizations running LangOps systematically reach a return between 2.8 and 4.1 within three years, the same order of magnitude the DevOps movement documented for its own discipline. The ratio resolves only where one accountable function can see all three at once, which is why so few organizations have ever produced it.From the interpreter on the Bronze Age Euphrates to the focused models now trained on corporate terminology, Wetzel traces how the language industry was built and what it left ungoverned, looks at what Estonia and India did once they treated language as public infrastructure, and sets out LangOps as the framework that turns a recurring purchase into a compounding asset.

How Language Became a Production System in the AI Era

The Language Infrastructure

Dieses Buch bietet einen strategischen Überblick über die umfassenden Potenziale und den Einfluss der Digitalisierung in Deutschland sowie die erheblichen Chancen, die mit der digitalen Transformation in allen wichtigen Sektoren verbunden sind. Es werden die unterschiedlichen Bereiche der Anwendung der Digitalisierung in Deutschland analysiert und hinsichtlich ihrer Möglichkeiten untersucht, Wirtschaft und Verwaltung effektiver und effizienter zu gestalten. Die durch den Einsatz der rasant wachsenden Technologien hervorgerufenen Chancen und die mit der Digitalisierung einhergehenden Herausforderungen werden hinsichtlich ihrer Auswirkungen systematisch beleuchtet und kritisch reflektiert. Anhand von konkreten Anwendungsbeispielen und anschaulichen Implementierungen erfolgreicher Digitalisierungs-Vorhaben in großen Unternehmen sollen die Optionen der Digitalisierung und ihre Vorteile detailliert behandelt werden. Abschließend werden konkrete Handlungsempfehlungen für die zukunftsorientierte Gestaltung der Digitalisierung für Entscheidungsträger und Politiker sowie Wissenschaftler und Praktiker gegeben.

Dieses Buch bietet einen strategischen Überblick über die umfassenden Potenziale und den Einfluss der Digitalisierung in Deutschland sowie die erheblichen Chancen, die mit der digitalen Transformation in allen wichtigen Sektoren verbunden sind. Es werden die unterschiedlichen Bereiche der Anwendung der Digitalisierung in Deutschland analysiert und hinsichtlich ihrer Möglichkeiten untersucht, Wirtschaft und Verwaltung effektiver und effizienter zu gestalten. Die durch den Einsatz der rasant wachsenden Technologien hervorgerufenen Chancen und die mit der Digitalisierung einhergehenden Herausforderungen werden hinsichtlich ihrer Auswirkungen systematisch beleuchtet und kritisch reflektiert. Anhand von konkreten Anwendungsbeispielen und anschaulichen Implementierungen erfolgreicher Digitalisierungs-Vorhaben in großen Unternehmen sollen die Optionen der Digitalisierung und ihre Vorteile detailliert behandelt werden. Abschließend werden konkrete Handlungsempfehlungen für die zukunftsorientierte Gestaltung der Digitalisierung für Entscheidungsträger und Politiker sowie Wissenschaftler und Praktiker gegeben.

Best Practices, Herausforderungen und Impulse für Unternehmen

Digitalisierung in Deutschland

INDAM Palgrave Book Series

This edited volume examines how organisations build, sustain and renew strategic competitiveness amid technological change, sustainability pressures and evolving workforce expectations. Bringing together research on AI, responsible strategy, organisational behaviour and human resource management, the book shows how competitive advantage increasingly depends on the ability to combine technological, environmental and human capabilities.Across twelve chapters, contributors examine AI adoption and marketing, sustainability strategy and communication, circular business models, hybrid and gig work, employee well-being, inclusion, voice, governance and talent retention. Drawing on diverse theoretical perspectives and methodologies, the volume connects rigorous scholarship with practical implications for managers, policymakers, researchers and students. Its central message is that enduring competitiveness rests not only on performance, but on organisations’ capacity to transform responsibly, remain resilient and create value for multiple stakeholders.“An excellent and timely examination of strategic competitiveness in today’s rapidly evolving business environment. By connecting digital and AI transformation, sustainability, human-centred management, inclusion and responsible governance, the book demonstrates how organisations can remain competitive while responding responsibly to technological, environmental and workforce change. A valuable read for scholars of human resource management, organisational behaviour and strategic management.”
 — 
 Professor Sumit K. Kundu, Florida International UniversitySurender Munjal
 is Professor and Head of the Department of Economics and International Business at Aston Business School. He is the Founding Secretary and President-Elect of INDAM and served as Convenor of the INDAM 2026 Conference.
 Niti Bhasin
 is Professor in the Department of Commerce at the Delhi School of Economics, University of Delhi. She is an Executive Board Member of INDAM and led the International Business Track at the INDAM 2026 Conference.
 Vijay Pereira
 is Professor and Associate Dean at ESCE International Business School, Paris. He is President of INDAM (2026–28) and led the Human Resource Management Track at the INDAM 2026 Conference.
 Radha Yadav
 is Assistant Professor of Organisational Behaviour and Human Resource Management at the Indian Institute of Management Ranchi. She is a former Executive Board Member of INDAM and led the Organisational Behaviour Track at the INDAM 2026 Conference.

This edited volume examines how organisations build, sustain and renew strategic competitiveness amid technological change, sustainability pressures and evolving workforce expectations. Bringing together research on AI, responsible strategy, organisational behaviour and human resource management, the book shows how competitive advantage increasingly depends on the ability to combine technological, environmental and human capabilities.Across twelve chapters, contributors examine AI adoption and marketing, sustainability strategy and communication, circular business models, hybrid and gig work, employee well-being, inclusion, voice, governance and talent retention. Drawing on diverse theoretical perspectives and methodologies, the volume connects rigorous scholarship with practical implications for managers, policymakers, researchers and students. Its central message is that enduring competitiveness rests not only on performance, but on organisations’ capacity to transform responsibly, remain resilient and create value for multiple stakeholders.“An excellent and timely examination of strategic competitiveness in today’s rapidly evolving business environment. By connecting digital and AI transformation, sustainability, human-centred management, inclusion and responsible governance, the book demonstrates how organisations can remain competitive while responding responsibly to technological, environmental and workforce change. A valuable read for scholars of human resource management, organisational behaviour and strategic management.”
 — 
 Professor Sumit K. Kundu, Florida International University

Perspectives from INDAM 2026

Driving Strategic Competitiveness in Business

An Organizational Zemblanity Framework

Strategic Downgrade of Products and Services

Studies on Entrepreneurship, Structural Change and Industrial Dynamics

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.&nbsp;

Small firms drive circular economy transitions, yet the literature treats them as a single category — SMEs — addressed by the same instruments and policies. This book argues against that homogenisation. Drawing on empirical and conceptual contributions, the chapters demonstrate that entrepreneurial agency and ecosystem structure continuously reshape one another. Owner–manager centrality functions simultaneously as capability and liability. Ecosystem embeddedness provides resource access while generating structural vulnerability. Unidirectional causal models cannot capture these dynamics. The volume advances a theoretically grounded account of co-constitution — the bidirectional feedback through which small firms navigate circular transitions. It offers an analytical framework, policy implications for meso-level intervention, and a research agenda centred on three core tensions: capability versus liability, access versus vulnerability, and unidirectional causality versus bidirectional co-constitution.

Small-Business Agency and Ecosystem Dynamics

Reframing Circular Transitions

Von der Insel der Seligen zum Patienten Europas: Wie konnte es mit Österreich so weit kommen? Pointiert und fundiert erklärt Holger Bonin, Österreichs führender Ökonom und Chef des Instituts für höhere Studien (IHS), wie sich ein Vorzeigestaat zum Pflegefall entwickelte. Er zeigt aber auch, wo die Potenziale liegen und was jetzt zu tun ist, um das Land wirtschaftlich wieder an die Weltspitze zu bringen.

Von der Insel der Seligen zum Patienten Europas: Wie konnte es mit Österreich so weit kommen? Pointiert und fundiert erklärt Holger Bonin, Österreichs führender Ökonom und Chef des Instituts für höhere Studien (IHS), wie sich ein Vorzeigestaat zum Pflegefall entwickelte. Er zeigt aber auch, wo die Potenziale liegen und was jetzt zu tun ist, um das Land wirtschaftlich wieder an die Weltspitze zu bringen.

Was wird aus Österreich?

Edition Wissenschaft & Praxis

Was Unternehmen jetzt beachten müssen

Der EU AI Act im Einkauf

This book examines how digital transformation, flexible work arrangements, and institutional change are reshaping organizations in the public sector and beyond. Drawing on transaction cost economics, institutional theory, public management scholarship, organizational theory, and research on virtual and hybrid work, the book analyzes the opportunities and challenges associated with new forms of work in the digital age.
 
 &nbsp;
 
 Moving beyond debates over whether telework and flexible work arrangements are beneficial, the author investigates the organizational and institutional conditions under which smart work programs can enhance productivity, employee well-being, inclusion, and organizational resilience. Particular attention is given to the managerial and institutional challenges associated with remote and hybrid work, including trust, accountability, collaboration, organizational culture, leadership, fairness, and social isolation. The author identifies often-overlooked coordination and governance costs that emerge in digitally enabled workplaces and explores strategies for reducing these barriers through effective organizational design and institutional support.
 
 &nbsp;
 
 Combining theoretical analysis with empirical evidence and illustrative cases from government and industry, the book develops a framework for understanding how organizations can adapt to technological, social, and environmental change while maintaining effective workforce management. As such, it will be of interest to researchers and students in public administration, public management, organizational studies, human resource management, and digital governance, as well as practitioners responsible for leading and managing hybrid and remote workforces.

Public Management Perspectives on Smart Work

Governing Work in the Digital Era

Artificial Intelligence for Strategic Communication

Weitere Titel zum Thema