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Wang S: Antifreeze Peptides and Proteins

Antifreeze Peptides and Proteins

Production, Mechanisms, and Applications

The Instant New York Times bestseller 'Masterful' - Adam Grant 'So interesting' - Pandora Sykes 'Wonderful' - Angela Duckworth An essential read to become the most creative, productive, and satisfied version of yourself, from the Sunday Times bestselling author of Range. We are constantly told to 'keep our options open' and 'think outside the box' - but what if endless freedom is exactly the problem? Drowning in a dizzying excess of choice often leads to dread, anxiety, and burnout. In Inside the Box, award-winning author David Epstein reveals a powerful truth: to thrive, you don't need more freedom. You need to build your own box. From navigating an uncertain future to building a life, intentional boundaries breed brilliance: <ul><li>Relationships: Couples who consciously commit are more satisfied than those who simply 'keep their options open'.</li><li>Artificial Intelligence: A lack of advanced microchips forced engineers at DeepSeek into brilliant workarounds, producing a model to rival ChatGPT.</li><li>Business: General Magic - a tech startup with limitless funding - failed spectacularly because they refused to set internal limits.</li><li>Science: The periodic table wasn't born from boundless genius, but the strict demands of a textbook deadline.</li><li>Music: Jazz pianist Keith Jarrett produced the bestselling solo piano album of all time by adapting to a broken piano.</li></ul> Constraints are not obstacles - they are powerful tools we can wield. Weaving gripping storytelling with cognitive science, Inside the Box proves the secret to expanding your potential isn't chasing endless options. It's taking back control and choosing the right limits. 'David Epstein's first two books - The Sports Gene and Range - were brilliant, but Inside the Box is his best . . . I won't think about my own work the same way ever again' - Malcolm Gladwell

The Hidden Power of Embracing Limits

Inside the Box

Helping businesses transform from extractive models to regenerative ones. In The Living Business, Ben Reason and Theresa Berg argue&nbsp;that incremental approaches to sustainability are no longer enough and businesses must fundamentally transform how they create value.&nbsp;Drawing on service design, systems thinking, and innovation, they show how organisations can reinvent their role, purpose, and operations to create value for people, society, and the planet. Built around the framework of Reimagine, Repurpose, and Reconfigure, the book combines insights with case studies from organisations that are successfully navigating the transition to more resilient and life-supporting business models. Readers will learn how to rethink strategy, unlock new opportunities for growth, and lead meaningful change in a rapidly evolving world. Readers will also find it: <ul> <li>Moves beyond traditional sustainability to show how to build regenerative, future-fit businesses</li> </ul> <ul> <li>Addresses one of the most urgent themes in business: systemic transformation for people and planet.</li> </ul> <ul> <li>Shows how leading companies are already achieving new revenue streams, stronger engagement and competitive advantage.</li> </ul> A practical, forward-thinking guide to helping businesses not just survive disruption-but lead the shift to a regenerative, future-ready economy.

How Established Companies Reinvent Themselves to Become Future-Fit and Thrive

The Living Business

This is the updated and expanded edition of the only radical, multidisciplinary, international introduction to intellectual property in its socio-economic contexts. Bringing together voices from law, sociology, economics, political science, and cultural studies from across the Global North and Global South, experts and activists Mat Callahan and Jim Rogers offer a detailed history and analysis of IP before asking critical questions designed to underscore its importance in the broader struggle between capital and the commons. What are the broader implications of IP, whether for agribusiness, pharmaceuticals, education, or entertainment? Is IP law a fundamental pillar of our culture, or has it been used to protect and assert the ownership of, and thus limit, the spread of ideas and creativity? With a chapter structure moving from historical and theoretical foundations to industry-specific conflicts and policy analysis, this book covers the breadth and depth of IP areas, including patents, copyrights, trademarks, and trade secrets, as well as emerging issues such as digital rights and biotechnology. Key features include: - voluminous, up-to-date case studies, both Western and non-Western; - an extensive, jargon-busting list of abbreviations of specialized or technical terms; - a new chapter on copyright and socialism; - revisions and updates accounting for the seismic impacts of artificial intelligence. This is a foundational must-read for all researchers, students, and activists interested in critical analyses of IP laws and policies--not just their legal frameworks, but also their broader social, economic, and political implications.

A Radical Guide to the Past, Present, and Future of the Ownership of Ideas

Rethinking Intellectual Property

Stop circling the drain with traditional business books and prepare for a deep dive into the sub-aquatic depths of corporate absurdity. This book is the definitive manifesto for the 360-degree, marcomms visioneer who isn't afraid to "think" outside the vertical cycle. From dredging the ocean of emotion for granular data to navigating the perilous gap analysis of the brandscape (otherwise known as shopping for clothes), this book skewers the pretentious nonsense of management consultants and "media johnnies" alike. It is a relentless search for integrated, implementationable insight solutions that meet customer needs you haven't even bothered to identify yet.Beyond the biting wit and "Total Con" approach to communication, this book serves a serious purpose: it is a post-mortem for a marketing world that has been pronounced "dead" so many times its corpse is restless for change. By disposing of sacred cows and dismantling the clichés that have infected our boardrooms, it seeks to rescue the English language from the clutches of those who value "impactful consumer mindshare" over actual meaning.

Pushing the Envelope Outside the Box

A practical guide to becoming future-ready in the Age of Intelligence&nbsp; The future doesn't arrive all at once-it emerges in signals, patterns, shifts, and stories. Designing the Future is your field guide to making sense of that complexity.&nbsp;In their book&nbsp;SuperShifts, authors Steve Fisher and Ja-Nae Duane&nbsp;mapped the tectonic transformations reshaping society. And now, in their new work&nbsp;Designing the Future,&nbsp;they demonstrate how to take&nbsp;the next step: how to apply foresight methods to your life, your work, and your organization.&nbsp; Designing the Future&nbsp;isn't&nbsp;about trying to predict&nbsp;the specifics of&nbsp;tomorrow. That's impossible. It's about preparing for possibility today. It explores&nbsp;what it's like to practice futures thinking in real time, helping you discover what kind of futurist you are: a signal spotter, a systems mapper, a storyteller, or a strategist. Whether you're a leader, innovator, or curious learner, you'll build the confidence to see change early and respond with clarity.&nbsp; The book revisits the Macrohistory and the Ages and Eras Theory, tracing long arcs of civilizational change&nbsp;that include the Ages of Faith, Industry, Machines, Digital, and now the Age of Intelligence. It shows you how to understand the past so you can navigate the&nbsp;future, revealing how today's disruptions connect to centuries-long patterns of transformation.&nbsp; Fisher and Duane dive deep into the Nine SuperShifts:&nbsp;Generational Drift, IntelliFusion, Techceleration, Reality Remix, PowerFlow, EcoAwakening, SocialQuake, World Mosaic, and BioNexus.&nbsp;This time, however, you'll connect them directly to your own domains: your career, your community, your products, and your organizational strategy.&nbsp;They walk you through&nbsp;you how to translate global transformation into personal and professional action.&nbsp; Inside the book:&nbsp; <ul> <li>Understanding Change:&nbsp;Macrohistory and the Ages and Eras Theory, revealing the long arcs of transformation that shape the present and signal the future&nbsp;</li> </ul> <ul> <li>The Nine SuperShifts:&nbsp;A deeper exploration of the forces reshaping society, with direct connections to your strategy, work and life&nbsp;</li> </ul> <ul> <li>The Spectrum Foresight Framework(TM):&nbsp;A&nbsp;method built for plural futures, as opposed to linear forecasting,&nbsp;able to embrace multiple possibilities and perspectives across ten recursive stages: Scope, Sensing, Shifts, Scenes, Scenarios, Stories, Solutions, Strategy, Scale, and Sustain&nbsp;</li> </ul> <ul> <li>Signals Scanning &amp; Pattern Recognition:&nbsp;Practical methods for detecting weak signals, mapping tensions, and uncovering hidden opportunities&nbsp;</li> </ul> <ul> <li>World-Building &amp; World-Shaping:&nbsp;Tools to design immersive future scenes, scenarios, and stories that make complexity tangible&nbsp;</li> </ul> <ul> <li>From Imagination to Action:&nbsp;How to transform foresight into products, solutions, and strategies you can implement now&nbsp;</li> </ul> <ul> <li>Building Foresight Organizations:&nbsp;Frameworks for embedding futures thinking into culture, systems, and decision-making&nbsp;</li> </ul> <ul> <li>The Futures Operating System (FOS)(TM):&nbsp;A blueprint for integrating foresight into the rhythms, roles, and tools of your organization&nbsp;</li> </ul> The pace of change is accelerating. AI, climate disruption, demographic shifts, and institutional breakdowns are reshaping the way we live and work.&nbsp;Designing the Future&nbsp;equips you with the tools to not just react&nbsp;-&nbsp;but to lead with foresight. It's a bridge between imagination and execution, helping you move from possibility to practice.

A Visual Guide to Building Future-Ready Organizations

Designing the Future

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.&nbsp; Customer Intelligence: Know Your Buyer to Transform Your Marketing&nbsp;by Eli Schwartz tackles the common pitfalls businesses face&nbsp;when&nbsp;they make&nbsp;incorrect assumptions about their customers.&nbsp;Relying on his experience working with&nbsp;companies like Google and Tinder, Schwartz guides&nbsp;you&nbsp;through understanding and&nbsp;leveraging&nbsp;AI to strengthen&nbsp;your&nbsp;marketing strategies and truly resonate with&nbsp;your&nbsp;customer base.&nbsp; The book provides a robust framework for&nbsp;identifying&nbsp;and understanding customer needs, helping&nbsp;you&nbsp;avoid costly marketing mistakes. Through real-world examples, Eli Schwartz&nbsp;demonstrates&nbsp;how AI can transform your strategies, ensuring not only attraction but retention of a loyal customer base.&nbsp; Inside the book:&nbsp; <ul> <li>Discover the pivotal role of customer insights in marketing success&nbsp;</li> </ul> <ul> <li>Learn to&nbsp;leverage&nbsp;AI for authentic customer connection&nbsp;</li> </ul> <ul> <li>Avoid the cost of marketing missteps with proven strategies&nbsp;</li> </ul> Whether you are a seasoned marketing professional or a business looking to enhance its customer engagement,&nbsp;Customer Intelligence is designed for those who wish to harness the power of AI for effective marketing and loyalty building. This book will equip you with the tools needed to make informed decisions that align with your customers' real desires and motivations.&nbsp;

Know Your Buyer to Transform Your Marketing

Customer Intelligence

Facilitator's Guide to Participatory Decision-Making

The Life-Changing Power of Making Do

The Jugaad Mindset

Previously known as Drafting Agreements in the Biotechnology and Pharmaceutical Industries, this title provides precedent agreements for the main types of commercial transaction encountered in the life sciences, biotechnology and pharmaceutical industries. In addition to the print version, each precedent is available via an accompanying website in a format which can be easily downloaded and edited. Detailed commentary on legal, commercial and practice issues accompanies every precedent. Provided by specialist lawyers from across Europe, this commentary also highlights important differences between English law and that of other key EU jurisdictions: Germany, France, the Netherlands, Spain and Sweden. Commentary on specific considerations for the US is also provided. In addition to precedent commentaries, the book also contains detailed commentary and discussion of legal issues common to the life sciences, biotechnology and pharmaceutical industries, as well as links to relevant materials (eg regulatory materials on clinical trials). This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

Drafting Agreements in Life Sciences

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Passionately Transforming Management

"What an interesting agenda for this meeting." "Sustainability is a priority for our company." "We care deeply about our customers." Let's face it: We all lie. Sometimes to save face, to get out of a scrape or to protect someone's feelings, and sometimes for more malicious reasons. Generally, however, we only expect people to lie under certain circumstances, and we expect our professional environments to be beacons of truthful and honest behaviour. Deceit, untruth and disinformation have become part and parcel of the everyday political agenda. World leaders and business magnates unabashedly lie and peddle misinformation, from climate change denialism to anti-vaccine propaganda. In Passionately Transforming Management: Lies, Professor Johan Alvehus recognizes that such things are not only going on at the grand political stage - instead arguing that the utility of lies, deception and manipulation can provide key lessons for anyone interested in leadership. The author delves into differing philosophical perspectives on the morality of lying, before examining the various ways in which falsehoods find their way into our modern workplaces. Ultimately, we must begin re-assessing our professional hierarchies with a new clarity by rejecting the notion of a leader as a morally superior concept automatically deserving of adulation. We need to recognize that lies and manipulation are fundamental elements of accomplishing things in organizations. Even before working life starts, its truthfulness is dubious - who doesn't polish their CV to give a better impression? Bypassing formal structures, ensuring certain people are left out of decision processes, spreading non-factual 'visions' and lying to keep one's position safe are all essential for the accomplished manager. Passionately Transforming Management: Lies provides students, scholars and managers with a concise and provocative guide to identifying, utilising and manipulating bullshit culture.

Passionately Transforming Management: Lies

Antifreeze Peptides and Proteins

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