Inhalt
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.
Bibliografische Angaben
Dezember 2023, 174 Seiten, Routledge Library Editions: Alcohol and Alcoholism, Englisch
Taylor and Francis
978-1-03-260376-6