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The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.
Informations bibliographiques
décembre 2023, 174 pages, Routledge Library Editions: Alcohol and Alcoholism, Anglais
Taylor and Francis
978-1-03-260376-6
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Contenu
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.
Informations bibliographiques
décembre 2023, 174 pages, Routledge Library Editions: Alcohol and Alcoholism, Anglais
Taylor and Francis
978-1-03-260376-6