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King K: AI Strategy for Sales and
Marketing

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

Use this step-by-step guide to prepare, design and implement a simplified data governance programme built to meet the needs of your organization. Prepare, design and implement a data governance framework that works for your organization with this practical guide to harnessing data successfully.

Design a Framework that Works for Your Organization

Effective Data Governance

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Strategies and Innovative Practices for Brand Positioning

Fashion Marketing

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Series on Innovation and Knowledge Management

Communication And Knowledge Transfer: Theories And Cases In Journalism, Public Relations And Advertising

Gain a complete understanding of how to develop all the key areas of the HR function with this one-stop shop handbook by the UK's bestselling HRM author.

A Guide to the Theory and Practice of People Management

Armstrong's Handbook of Human Resource Management Practice

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Over the last two decades, the term Intellectual Capital (IC) has become synonymous with the knowledge economy, whereby the intangible resources of organisations are linked to the development of value. In order to develop this new way of managing organisations, numerous frameworks have been developed to measure, manage and report IC. However, the take up of IC has been problematic, causing some pundits to question if it’s simply 'locked up' in theory. This book seeks to 'unlock' IC so it can become relevant to organisations in the creation of value. It offers practical understanding of how the IC paradigm has progressed since its inception and takes a critical and performative examination of IC research and practices. Based on the authors’ extensive experience, it provides real practical examples of how IC has been implemented in practice.This is the first book on IC that is written from a combined academic and practitioner perspective addressing what is defined as the third stage of IC research 'based on a critical and performative analysis of IC practices in action'. The book is therefore useful for both academics and practitioners - not only to understand how IC works, but to question how it can be applied effectively in different contexts.

Unlocking Intellectual Capital

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises. This book is unique in that it has taken a military intelligence concept from the CIA and applied it to the corporate world. As such it offers a fresh perspective on the decision making process. This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

Whilst there are many books which deal with decision making in a general, process or mathematical sense, there are very few books which address the nature of poor decision making and particularly how to avoid decisions with unintended consequences and surprises.   There are plenty of sources of influence on any significant decisions within business; the politics or culture of the organization (or of the environment in which it operates); the passage of time following the decision; the availability of information; the behaviour of customers, stakeholders or activitists and the impact of fear, greed or panic on their view of the situation.  Andrew Holmes provides readers with the means to understand the nature of this influence; how to model the potential for blowback on any decisions that you may be planning, along with a series of tools and techniques for mitigating or avoiding blowback.  Every week all sorts of organizations find their reputation, their share price or even their very business, under pressure because of the consequences or blowback from poor or hasty decisions. Andrew Holmes book provides you with an understanding of the phenomenon as well as a very practical guide to more resilient decision making.  This book will provide the reader with a clear understanding of the nature of blowback, how to assess it and how to avoid it.

How to Avoid Unintended and Undesired Consequences in Decision-Making

Blowback in Business

Design and implement a strategic workforce plan to meet your business goals with this practical guide written for senior HR practitioners.

Design, Implement and Measure Workforce Plans to Drive Business Results

The Strategic Workforce Planning Handbook

The Science of Scaling Revenue

AI Strategy for Sales and Marketing

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