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AI in Marketing

Applications, Insights, and Analysis

Part 1: Foundations and Frameworks of AI in Marketing 1. Welcome to a Brave New World 2. Advancing Marketing Strategy with Artificial Intelligence: A Systematic Literature Review Part 2: AI Tools and Applications in Marketing 3. Synergizing AI and Integrated Marketing Communications 4. Artificial Intelligence as a Crucial Catalyst in Revolutionizing E-commerce Marketing 5. AI-Driven Branding 6. Navigating International Marketing with Artificial Intelligence 7. AI's Impact on Frontline Sales 8. New Product Development Enriched with AI Part 3: AI-Driven Consumer Dynamics 9. Consumer Behavior and AI 10. AI in Consumer Insights Part 4: Ethics and Education in AI 11. Exploring the Ethical Implications of Artificial Intelligence in Marketing 12. Implementing AI in Marketing Education

Autonomous Cyber Resilience

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Practical Insights for Improving Customer Engagement

Neuromarketing

Bloomsbury Perspectives on Children's Literature

Paratext and the Politics of Authorship

Marketing Chinese Children's Books

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Learn the theory and practice of social media marketing and social media management success with this textbook.

Digital Marketing in a Networked World

Social Media Marketing

Develop the skills to stop AI-powered cyberattacks and leverage AI to improve your existing cybersecurity strategies.

Use AI to Protect Your Organization

Artificial Intelligence in Cybersecurity

A story of unexpected love at the end of the world

Some Body Like Me

Art in the Age of AI

How to See Like a Machine

Discover the AI and data skills you'll need and develop your confidence to succeed in the digital age.

Gain the Confidence You Need to Succeed

Data and AI Skills

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

AI in Marketing

Bibliografische Angaben

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Bibliografische Angaben

Inhaltsverzeichnis

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