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This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

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Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Economics (German Language)

Ingo Gaida

Agiles Arbeiten in der Praxis

Wie Unternehmen besser arbeiten und mehr Werte schaffen

&lt;p&gt;Geleitwort.-&amp;nbsp;Vorwort.-&amp;nbsp;Einf&amp;uuml;hrung.-&amp;nbsp;Kundenfokus.-&amp;nbsp;Spielarten.-&amp;nbsp;Teamarbeit.-&amp;nbsp;Missverst&amp;auml;ndnisse.-&amp;nbsp;Selbstverst&amp;auml;ndnis.-&amp;nbsp;Perspektiven.-&amp;nbsp;Schlusswort.- Glossar.&lt;/p&gt;

Concise Advice

This concise book is a powerful, hands-on workshop designed to help you build a brand that is genuinely, unapologetically you. By a professional with 30 years of experience in branding, marketing, and personal development, the book combines strategic marketing with deep psychology and creative practices. It offers a gentle yet structured path to self-discovery, helping you reveal your unique individuality and shape it into an authentic presence. This isn't about building a brand by someone else's rules.&nbsp;It's a journey to uncover your true self, define your unique positioning and tap into your inner strength.&nbsp;Through each chapter, you will find practical assignments, inspiring examples, and space for deep reflection. You'll work through fears, discover your resources and connect with your inner voice-all essential steps to building a foundation for external success. By the end, you won't just have a brand; you'll have a profound sense of self, ready to act with clarity, purpose, and soul.

Transform your identity and unleash your potential

The Personal Branding Book

Inclusion isn’t a program. It’s a practice. It’s also the future of leadership.
Whether you're a leader in business, education, nonprofits, or community organizations or working in HR, management, or coaching- Coaching Inclusion&nbsp;provides practical tools to translate values into action. Grounded in global coaching experience across Asia, the Middle East, Europe, and the U.S., this book offers a roadmap for leading with empathy, navigating power dynamics, and embedding inclusive behaviors into everyday work.
Through real-world case studies and practical scenarios, you’ll discover what inclusive leadership looks like in action. Learn how to listen deeply, ask better questions, challenge assumptions, and build habits that create meaningful, lasting change—without relying on checklists or labels.
This book takes a forward-looking approach, calling for a more human, connected&nbsp;style leadership&nbsp;style, grounded in the belief that inclusion is not an add-on, but a defining practice for ethical, effective, and future-focused organizations.
Written in an accessible and natural style, the author draws upon extensive coaching experience with executive teams across the Asia Pacific region and beyond. This practical expertise adds depth and applicability to the insights shared within the book, making it a valuable resource for leaders committed to building inclusivity in their organizations.
Inside you’ll find:
<ul>
<li>Practical tools and coaching strategies to support inclusive behavior change</li>
<li>Reflective exercises to guide individual and team development</li>
<li>Insights on appreciating the whole person and navigating the challenges of language and interpretation across cultures</li>
</ul>

Inclusion isn’t a program. It’s a practice. It’s also the future of leadership.
 Whether you're a leader in business, education, nonprofits, or community organizations or working in HR, management, or coaching- 
 Coaching Inclusion
 &nbsp;provides practical tools to translate values into action. Grounded in global coaching experience across Asia, the Middle East, Europe, and the U.S., this book offers a roadmap for leading with empathy, navigating power dynamics, and embedding inclusive behaviors into everyday work.
 Through real-world case studies and practical scenarios, you’ll discover what inclusive leadership looks like in action. Learn how to listen deeply, ask better questions, challenge assumptions, and build habits that create meaningful, lasting change—without relying on checklists or labels.This book takes a forward-looking approach, calling for a more human, connected&nbsp;style leadership&nbsp;style, grounded in the belief that inclusion is not an add-on, but a defining practice for ethical, effective, and future-focused organizations.Written in an accessible and natural style, the author draws upon extensive coaching experience with executive teams across the Asia Pacific region and beyond. This practical expertise adds depth and applicability to the insights shared within the book, making it a valuable resource for leaders committed to building inclusivity in their organizations.Inside you’ll find:<ul><li>Practical tools and coaching strategies to support inclusive behavior change</li><li>Reflective exercises to guide individual and team development</li><li>Insights on appreciating the whole person and navigating the challenges of language and interpretation across cultures</li></ul>

Empowering Behaviours for Positive Change

Coaching Inclusion

Agile isn't just for software teams. It's a way of thinking that many of us already live without even realizing it. Every time you adapt to change, collaborate with others, or find a better way of doing things, you're practicing Agile.

In Agile in Plain Sight, Aliu W. Adewale draws from real-world stories as a Scrum Master, Agile Project Manager, and Agile Coach to show how the twelve principles of Agile show up in both everyday life and the workplace. Whether you're new to Agile, pivoting into a new role, or an experienced practitioner looking for fresh insights, this book will help you see Agile in a whole new light.

You've been Agile all along. Now it's time to recognize it, and use it with intention.

These are not perfect stories, but they are real. I share mine so they may spark yours and inspire a story of your own that reflects Agile principles even more clearly than mine does

Agile In Plain Sight

This Handbook marks a turning point for organizational institutionalism. Providing both wayfinding conceptual essays and detailed studies of values and emotions, this collection will be required reading for institutional scholars wishing to advance their understanding of these key issues.”
—Thomas B. Lawrence, Professor of Strategy, Saïd Business School, University of Oxford, UK
In the face of escalating political crises and institutional upheavals, leaders are encountering unprecedented challenges and uncertainty daily. Understanding how emotions and values shape societies is now more crucial than ever. Emotions play a significant role in influencing engagement and resistance towards established norms and values, while values govern emotional reactions, mobilize actions, and strengthen institutional work and social connections. This open-access handbook offers a comprehensive interplay between emotions and values within organizational institutionalism, highlighting their essential roles in shaping organizational dynamics and evolution of organizational life. Drawing upon cutting-edge research, the handbook examines how emotions and values emerges within institutions, interact, and operate as significant drivers of action and practice across various organizational contexts. &nbsp;
Gry Espedal is a Professor at VID Specialized University, Norway. She has published extensively on topics such as values work, institutional logics, and the interplay between narratives, values, practices, and emotions.&nbsp;
Trish Ruebottom is an Associate Professor at McMaster University’s DeGroote School of Business, Canada. She focuses on social innovation, stigma, moral emotions, and their impacts on entrepreneurship, especially concerning marginalized industries.&nbsp;
Marta Struminska-Kutra is a Professor at both VID Specialized University and Kozminski University, Poland. She investigates social and sustainable innovation, governance of sustainable transitions, and organizational learning in public administration.&nbsp;
Jose Bento da Silva is an Associate Professor at Warwick Business School, UK. He examines how concepts like ambiguity and temporality enhance our understanding of social and institutional order through historical and ethnographic studies.&nbsp;
Douglas Creed is Professor Emeritus at the University of Rhode Island, USA, and a fellow at the University of Melbourne, Australia. He researches identity and embodiment within institutional processes and the dynamics of contested institutional change.

The Palgrave Handbook of Emotions and Values in Organizational Institutionalism

Während wir noch über New Work und Agilität diskutieren, arbeiten moderne Unternehmen längst anders. Flexibler. Kreativer. Erfolgreicher. Die Lösung liegt in einer Arbeitsform aus der Welt der Selbstständigen: Coworking. Was Freelancer und Start-ups zum Erfolg führt, transformiert auch traditionelle Unternehmen – wenn Sie den Mut haben, Ihre Räume zu öffnen. In diesem Fachbuch zeigt Ihnen die Autorin, wie Sie Öffnung und Wandel in der Unternehmenskultur ermöglichen, wie Sie Ihre Räume so gestalten, dass echte Kollaboration im Team entsteht und wie Sie mit einfachen Mitteln die Innovationskraft Ihres Unternehmens entfesseln. Das Coworking-Prinzip ist bewusste Offenheit, geteiltes Wissen und echte Zusammenarbeit und schafft dadurch eine Arbeitskultur, in der Menschen ihre beste Leistung entfalten können. So entstehen zufriedene, selbstbestimmte Teams, die wieder zu echten Innovationen fähig sind.Der Inhalt<ul><li>Ursprünge, Grundwerte und Social Impact von Coworking</li><li>Die 8 Coworking-Prinzipien</li><li>Coworking für Selbstständige</li><li>Coworking im Unternehmen – Theorie und Praxis</li><li>Coworking im urbanen und globalen Kontext</li><li>Tools, Methoden und Websites im Coworking-Kontext</li></ul>
 Die Autorin
 Helga Schuller 
 ist Change Coach, Innenarchitektin und Gründerin eines Coworking Spaces. Als Expertin für moderne Arbeitsformen berät sie Unternehmen bei der Transformation zu flexiblen, innovativen Arbeitsstrukturen.
 
 &nbsp;

Wie wir eine neue Arbeitskultur, mehr Zusammenarbeit und Innovation erschaffen

Das Coworking-Prinzip

This book approaches leadership as a matter of contribution and responsibility rather than as a position or a title—thus making it more accessible to all emergent leaders. It presents strategies for finding fulfillment in serving organizations and communities and focuses on cultivating and practicing conscious leadership independent of the strictures of formal authority. The author provides a clear road-map for developing proven leadership dispositions such as integrity, humility, selfless service, compassion, personal mastery, and integrity. Leaders and scholars should read this book to learn that at real influence or power comes from empowering others, not from a title or position of authority.

This book approaches leadership as a matter of contribution and responsibility rather than as a position or a title—thus making it more accessible to all emergent leaders. It presents strategies for finding fulfillment in serving organizations and communities and focuses on cultivating and practicing conscious leadership independent of the strictures of formal authority. The author provides a clear road-map for developing proven leadership dispositions such as integrity, humility, selfless service, compassion, personal mastery, and integrity. Leaders and scholars should read this book to learn that real influence or power comes from empowering others, not from a title or position of authority.
&nbsp;
&nbsp;

A Model of Highly Fulfilled Leaders

Leading without Power

Beehive Leadership

This thoughtful and authoritative book demonstrates how the leadership and management principles that safeguarded firefighters under extreme pressure can also drive success in the business world. Authored by a seasoned firefighter turned business leader, it is an essential read for anyone navigating professional challenges or leading a team in pursuit of a resilient corporate culture. In the wake of leadership and experience gaps left by the COVID-19 pandemic, many businesses still face the daunting task of rebuilding a thriving culture. This fully revised edition offers a proven framework designed to help senior management teams unlock their potential and reshape their organizations for long-term success. Drawing on real firefighting experiences as powerful lessons, it demonstrate how time-tested principles can improve processes, empower employees, and transform business culture. With vivid, high-stakes stories, these lessons are brought to life and seamlessly applied to real-world business challenges. Packed with practical insights, it equips senior executives with problem-solving vision, effective planning strategies, and the ability to inspire teams to excel.

Building Unbreakable Cultures with Principles Tested in Fire

Resolute Leadership

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen.&nbsp;
 
 Experten aus Wissenschaft und Praxis beleuchten in 48 Beiträgen die Evolution stark digitalisierter Marketing- und Vertriebsansätze, die Einsatzmöglichkeiten von KI und Analytics sowie weiterer innovativer Technologien wie Mixed Reality, Web3 und Blockchain. Sie geben Einblicke in u. a. digitale und KI-gestützte Vermarktungsplattformen, stark personalisierte Customer Journeys und den KI-Tool-Einsatz im Vertrieb.
 
 Ein Kompendium für Manager, Forschende und Studierende, die Marketing, Vertrieb und Technologie ganzheitlich denken und die Zukunft ihrer Vermarktung wirksam gestalten wollen.
 
 Ergänzend zu diesem 
 Praxishandbuch Digitales Management Band 2: Digital Marketing und Sales 
 erscheint zeitgleich 
 Band 1: Digital Business Management und nachhaltige Transformation.&nbsp;Der Inhalt 
 • &nbsp; &nbsp;Digitale &amp; nachhaltige Transformation des Marketings und der Kommunikation
 
 • &nbsp; &nbsp;Automatisierung der Vermarktung durch KI und Analytics
 
 • &nbsp; &nbsp;Anwendungsfelder des Web3 und Immersiven Webs in der Vermarktung
 
 • &nbsp; &nbsp;Nutzung digitaler Plattformen, Customer Journeys und KI-basierter Tools im Vertrieb
 Die Herausgeber Prof. Dr. Stefan Detscher 
 ist geschäftsführender Direktor des Digital Business Institutes und Leiter der Digital Business School an der Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen.&nbsp;
 Prof. Dr. Michael Hepp
 ist Professor für International Management and Strategy an der Hochschule Furtwangen University (HFU) und betreibt neben seiner akademischen Tätigkeit eine Strategieberatung im Bereich der Digitalen Transformation.&nbsp;

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen.&nbsp;
 
 Experten aus Wissenschaft und Praxis beleuchten in 48 Beiträgen die Evolution stark digitalisierter Marketing- und Vertriebsansätze, die Einsatzmöglichkeiten von KI und Analytics sowie weiterer innovativer Technologien wie Mixed Reality, Web3 und Blockchain. Sie geben Einblicke in u. a. digitale und KI-gestützte Vermarktungsplattformen, stark personalisierte Customer Journeys und den KI-Tool-Einsatz im Vertrieb.
 
 Ein Kompendium für Manager, Forschende und Studierende, die Marketing, Vertrieb und Technologie ganzheitlich denken und die Zukunft ihrer Vermarktung wirksam gestalten wollen.
 
 Ergänzend zu diesem 
 Praxishandbuch Digitales Management Band 2: Digital Marketing und Sales 
 erscheint zeitgleich 
 Band 1: Digital Business Management und nachhaltige Transformation.&nbsp;

Band 2: Digital Marketing und Sales

Praxishandbuch Digitales Management

European Marketing Academy Insights

Strategic Transitions in Intelligence, Sustainability, and Inclusion

Human and Smart Marketing

Beyond the Sky is the second volume of the autobiography of global financier, philanthropist, adventurer and explorer-Per Wimmer. Described by a commentator as "a true Indiana Jones meets 007 James Bond" figure, Wimmer's life story is far from ordinary and very much driven by a constant desire to push boundaries. In 2007, Wimmer founded his own investment bank, Wimmer Financial. He also supports numerous charities financially with a particular view to inspiring children to live out their dreams. His penchant for exploration and adventure has taken him to 85countries, a world land speed record attempt, crossing the USA on a Harley-Davidson motorbike, living with the Indians of the Amazon Forest and sky diving over Mount Everest. This second part to his story tells how Wimmer Financial became one of Europe's leading merchant banks in global real estate, natural resources and industrials, going on to win prestigious awards. And we read more about Wimmer's exploration adventures, including becoming the first Dane private citizen to fly into space on board Richard Branson's Virgin Galactic

An autobiography (volume two)

Beyond the Sky

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Agiles Arbeiten in der Praxis

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