African Luxury Branding

From Soft Power to Queer Futures

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

Oktober 2024, ca. 122 Seiten, Routledge Critical Advertising Studies, Englisch
Taylor and Francis
978-1-032-12962-4

Weitere Titel der Reihe: Routledge Critical Advertising Studies

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