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Advertising as a Creative Industry

Regime of Paradoxes

Inhalt

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Bibliografische Angaben

Januar 2025, ca. 92 Seiten, Routledge Research in the Creative and Cultural Industries, Englisch
Taylor and Francis
978-1-032-20304-1

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Weitere Titel der Reihe: Routledge Research in the Creative and Cultural Industries

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