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Naiem M: A Brief History of a Long War

A Brief History of a Long War

Toxic Super Beasts

Toxic Super Beasts Vol. 3

A Naval History of Britain: 1815 – 1945

The Price of Victory

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

This book disentangles the complex processes of democratic transitions where regime change also requires a shift from a command economy to one based on private ownership. The author focuses on the liberalization of Cuba in the 21st century, and how Cuba's economic identity crisis directly affects the daily lives of its citizens.

The Democratization of Cuba

Marnie's Medical Mysteries

Marnie and her AI sidekick Glitch investigate Smallpox and how scientists eradicated this deadly disease.

Marnie's teacher has a unique assignment for the class--learn all they can about a disease that has been eradicated, smallpox! Marnie teams up with her friend SJ and her trusty AI sidekick Glitch to gather the information. What was smallpox and how did it spread? How did scientists use inquiry and the tools of science to solve the mystery of smallpox? Finally, Maisie and her classmates learn how scientists were able to wipe out the disease, and how we're protected from smallpox today. Marnie's Medical Mysteries was developed in collaboration with Nipunie Rajapakse, M.D., pediatric infectious diseases physician at the Mayo Clinic Children’s Center. A fun graphic approach, diverse characters, and humorous text tell this thrilling story of medical history in a high-interest format. Mayo Clinic Press Kids creates empowering health and wellness content in partnership with pediatric experts. Proceeds from the sale of every book go to benefit important medical research and education at Mayo Clinic.

The Smallpox Files

Becoming a Voice for Young People

Histories of Internationalism

This book explores how American internationalism and Eastern European social science influenced and reshaped each other in the 1930s, giving rise to the phenomenon of transnational social science. By tracing interactions between Polish and Jewish scholars and American internationalists, it reveals how politically relevant knowledge-on nations, nationalism, and migration-evolved into the area studies on Eastern Europe that emerged at American universities during the early Cold War. Following Woodrow Wilson's interest in Eastern Europe, a group of American internationalists-primarily linked to Columbia University, think tanks, and philanthropists-worked to establish a network of experts in the region. In their effort to support peace and democracy, they sought to advance social-scientific knowledge of Eastern Europe's contested borderlands. Poland and the Making of Transnational Social Science explores how interactions between scholars-Polish and Jewish intellectuals and their American counterparts-shaped interwar transnational thought on self-determination, nationalism and national indifference, anti-Semitism and racial exclusion, migration, and assimilation. This knowledge circulation played a key role in the evolution of 1930s social science and its transition into American Cold War area studies.

Eastern Europe, the US and the Wilsonian Moment

Poland and the Making of Transnational Social Science

Reading Champion

Reading Champion: Reading Champion Purple Band Graphic Readers 2

Holiday Junction is a collection of shorts that are timeless as most memories are. The tales are also as fleeting as a weekend or a vacation. Whether recalling a reunion with an old friend or following along with a first date, the scenes in this anthology reveal the sensitive moments people share when their time is spent together.

Holiday Junction

Little Nuns

Little nuns and ducks happily playing every day! The hit web illustration series gets it's English language debut! After a successful crowdfunding program and Japanese release, Diva's nuns and ducks make their way to the English reading world. Follow Clumsy and the rest of the nuns as they have fun in the monastery.

A Brief History of a Long War

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