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Advertising as a Creative Industry
Advertising as a Creative Industry
Regime of Paradoxes
Contenu
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Informations bibliographiques
janvier 2025, 92 Pages, Routledge Research in the Creative and Cultural Industries, Anglais
Taylor and Francis
978-1-032-20304-1
Sommaire
Mots-clés
Contenu
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Informations bibliographiques
janvier 2025, 92 Pages, Routledge Research in the Creative and Cultural Industries, Anglais
Taylor and Francis
978-1-032-20304-1