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Promotion de Pâques : Jusqu’au 30.4.2025, profite d'une réduction de 20% sur les produits suivants. Code: NEST25
Advertising as a Creative Industry

Advertising as a Creative Industry

Regime of Paradoxes

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Informations bibliographiques

janvier 2025, 92 pages, Routledge Research in the Creative and Cultural Industries, Anglais
Taylor and Francis
978-1-032-20304-1

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