Focus
Domaines
Étudier le droit
Publications
Littérature
Bases de données
Services
Services pour
Corporate Books
Solutions d'édition
Actualités
Auteurs
Éditions
Qui sommes-nous?
Thèmes
En savoir plus
Shop
Droit suisse
Droit étranger
À propos de notre boutique
Promotion de Pâques : Jusqu’au 30.4.2025, profitez d'une réduction de 20 % sur les produits suivants. Code: NEST25
Advertising as a Creative Industry
Advertising as a Creative Industry
Regime of Paradoxes
Contenu
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Informations bibliographiques
janvier 2025, 92 pages, Routledge Research in the Creative and Cultural Industries, Anglais
Taylor and Francis
978-1-032-20304-1
Sommaire
Mots-clés
Contenu
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Informations bibliographiques
janvier 2025, 92 pages, Routledge Research in the Creative and Cultural Industries, Anglais
Taylor and Francis
978-1-032-20304-1